Dr. Prasanna Mohan Raj M

• ‘Impact of Demographic variables and Risk Tolerance on Investment Decisions – An Empirical Analysis’, published in the International Journal of Economics and Financial, Issues 6 (1), 7, Jan-16, Scopus Score (IPP): 0.209
• ‘Psychographic Profiling of Indian Young Adult Consumers of Smartphone-VALS Approach’, published in the Management Studies and Economic Systems, 2 (2), 2015
• ‘An Empirical model for Brand Loyalty Measurement’, published in the Journal of Targeting, Measurement and Analysis for Marketing, Vol: 15, No: 4, September 2007
• ‘An Examination of Factors Influencing Repatriates’ Loyalty’, published in the International Journal of Management and Business Research, published by Islamic Azad University, Iran Autumn, 2014, Science Impact Factor:3.12
• ‘Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products’, published in the Global Business Review 16 (3), Sage Publications, SJR (SCImago Journal Rank) Business and International Management, 16 (3), Scopus Score: 0.211,& 166/325
• ‘Brand Positioning of Green Cars: A Correspondence Analysis Approach’, published in the IUP Journal of Brand Management, Volume 11 (3), 7, 2014
• ‘Indian IT Industry--A Model Based Approach to a Shift Towards a Prominent Presence in the Global Market’, published in the Research Journal of Business and Economic studies,Vol.3, Issue:7, 2014
• ‘Measuring Customers’ Choice and Commitment of Petrol Retail Outlets-Comparative Study between Cosmopolitan City & Tier-2 City’, published in the Journal of Marketing and communication, Vol.9 (2), December 2013
• ‘A Study on Customers Brand Preference in Suvs and Muvs: Effect of Marketing Mix Variables’, published in the Researchers World, Vol. IV, Issue 1, January 2013
• ‘Effect of Organized Retail on Small Retail Outlets in an Emerging Economy - An Empirical Study’, published in the Research Journal of Social Science & Management - RJSSM, The International Journal, Singapore, Vol.2, Issue.no:1, March 2012
• ‘Superior customer experience through brand positioning: empirical study on branded shirts’, published in the Drishtikon: Journal of Management from Symbiosis,Vol:1, Issue.No:2, 2010
• ‘Sikkim: Tourism product development with reference to seven P’s framework : A case study’, published in the Pragyaan: Journal of Management,Vol:8, Issue 1, June 2010
• ‘A Study on Customer Satisfaction through Importance-Satisfaction Matrix in Mobile Telecom Service Providers’ published in the “Udyog Pragthi”, Journal from NITIE, April-June, 2009, Vol.33, No.2
• ‘A Study of the impact of Values and Lifestyles on Brand loyalty with special reference to English Newspapers’, published in the“Vilakshan”, XIMB Journal of Management, Vol. III, Issue.no:2, Sep.2006
• ‘A study on Brand Preferences of washing soaps in Rural Market’, published in the Indian Journal of Marketing, Vol. XXXVII, No:3, March 2007
• ‘Conceptual framework on role of seven P’s in influencing Expectations and perceptions of customers in service sectors’, published in the “Pragyan”, Journal of Management, IMS, Dehradun, Vol 6: Issue 1, June 2008
• ‘A Study of Brand Awareness and Brand Loyalty In Branded Commodity Products’, published in the Icfai Journal of Marketing Management, Vol. V, No:2, May 2006
• ‘A Conceptual Framework on Brand architecture in Indian Context, published in the SCMS Journal of Management, Volume III, No:1, January-March 2006
• ‘A study on Brand Cultism with special reference to The Hindu’, published in the PSG Journal of Management Research, Vol. 1, No.4, October-December 2006
• ‘A study on Heritage Brands with reference to English newspapers’, published in the Advertising Express, December 2005

Research Papers Presented/Published in the Conference Proceedings

• ‘Personality Profiling Of Potential Car Buyers – Cluster Analysis’, presented at the International Conference on Business Analytics and Intelligence, December 2015, IIM-B
• ‘Compulsive buying behavior of Indian urban youth: A Cluster analysis approach’, presented at the International Conference on Business Analytics and Intelligence, December 18-19, 2014, IISc, Bangalore.
• ‘Joss sticks (Agarbattis): A Journey from a commodity to brand’, presented and published in the proceedings of GREAT LAKES – NASMEI International Marketing Conference, December 29-30, 2014
• ‘Knowledge Management – A Road Map for Winning Organization’, presented and published in the proceedings of International Conference on Knowledge Management, February, 2011, SSIM, Hyderabad
• ‘The Perception of consumers towards B segment cars and an evaluation of the effect of B-segment car communication on potential car consumers in Bangalore’, presented at the GREAT LAKES – NASMEI International Marketing Conference, December 29-30, 2012
• ‘Gaining Competitive Advantage Through positioning strategies’, presented at the Strategic Management Forum, May , 2006, Indian Institute of Management (IIM-K)

Book Chapter Publications

• ‘Measurement of Brand Preferences Brand Loyalty in Business Magazines’, published in the book New Age Marketing: Emerging Realities, 2008, Excel Books
• ‘Developing a Model of Film-induced Tourism: A qualitative Research study’, published in the book Tourism Business, Emerging Trends and evolving Practices, Himalaya Publishing House
• ‘A conceptual model for Corporate Branding in Indian context’, published in the book Corporate Branding- Perspectives and Experiences, Icfai University press, ISBN: 978-81-314-1531-3