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Programmes
Master of Business Administration (MBA)
Overview
Alliance Ascent College, Alliance University, offers the course of Master of Business Administration (MBA) designed with a laser focus on corporate and social relevance. The course is fueled with a robust combination of academic rigor and experiential learning enabling students to develop strong business acumen.
The range and depth of electives are key differentiating features of the curriculum including:
- Horizontal and Vertical disciplines
- Choice-based electives / Narrow verticals
- Open electives
that reflect the student's chosen area of specialization. The specialization areas include a field-based Industry Internship Program and a Dissertation. Students are encouraged to choose an area of specialization that suitably matches their interests and skillsets. A specialization area is offered in the MBA course subject to a minimum enrollment.
Course Duration
Two years (Full time)
Why MBA at Alliance Ascent College?
The goal of our MBA programme is to prepare students for key managerial positions with competencies - including critical thinking, systems thinking, team building, decision making, and ethical leadership—that can be applied in any type of enterprise.
An MBA at Alliance Ascent College equips students with holistic knowledge of the fundamentals of management, as well as challenges them to think globally. The Ascent MBA programme provides a strong alumni network to tap into; it also facilitates excellent networking and career opportunities in the corporate.
Commence of the course
January 2020 & July 2020
Course Duration
2 Years
Mode of Study
Full Time Course
Eligibility
Bachelor’s degree with a minimum of 50% marks (45% for SC/ST) in any discipline from a recognized institution.
For MBA, Alliance Ascent College will accept AMAT*/GMAT/CAT/NMAT/XAT/MAT/CMAT/KMAT scores of years 2022/2023. All applicants are required to take one of the entrance exams as part of the process.
*Alliance Management Aptitude Test
Key Features
The Master of Business Administration (MBA) degree is awarded by Alliance University.
Global perspective and focus.
International exposure through 'Global Study Abroad Program'.
Rigorous, relevant, contemporary and progressive curriculum.
Delivered by accomplished full-time faculty and embellished by international adjunct faculty.
Extensive industry interactions.
Regular updating of elective subjects to reflect the needs of industry.
Continuous evaluation method using the honor point system for the calculation of Grade Point Averages (GPA).
Comprehensive learning methodology.
Objectives
Major objective of this degree course are:
- To disseminate contemporary management theories and practices.
- To integrate the latest management concepts with current industry needs.
- To prepare students for managerial and leadership positions by inculcating in them comprehensive state-of-the-art management practices.
Learning Methodology
The learning methodology is primarily experiential in nature with a focus on the application of concepts. The methodology includes the following based on the requirements of a specific subject:
- Interactive lectures
- Case study analysis
- Classroom projects and exercises
- Simulations, role plays and business games
- Group presentations
- Study of contemporary articles from journals
- Field projects and company visits
- Video presentations
- Expert guest lectures
- Activity labs
Value Added Programs
Certificate in Marketing in the New Millennium
The Marketing in the new millennium certificate program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in contemporary aspects of marketing.
Certificate in Portfolio Analysis and Wealth Creation
All investors (from the largest wealth funds to the smallest individual investors share common issues in investing: how to meet their liabilities, how to decide where to invest, and how much risk to take on. This certification will enable students to learn the theory and the real-world skills necessary to design, execute, and evaluate investment plans that meet financial goals.
Certificate in Automation and Operational Excellence
The certification in automation and Operational excellence helps in the development of automation professional's skills – specifically focused on direction, definition, design, development/application, deployment, documentation, and support of systems, software, and equipment used in control systems, manufacturing information systems, systems integration, and operational consulting.
Certificate in Recruitment Analytics
This certification program involves the best recruiting practices from various industries, latest tools, techniques & strategies used in recruiting to hire and retain the best talent. This workshop involves the best of the breed global practices in recruitment and ensures that you become an expert in hiring for improving hiring results.
Course Structure
| Semester | Horizontal | Subject Title |
|---|---|---|
| Semester I | Data Science | Introduction to Contemporary Programming Language |
| Statistics for Business Decisions | ||
| Technology Management | Information Systems for Managers | |
| General Management | Corporate Communication | |
| Economic Analysis for Business Decisions | ||
| Public Speaking | ||
| Placement Readiness Course-I | ||
| Semester II | Data Science | Management Science |
| Technology Management | Emerging Technology Innovation and Industry 4.0 | |
| General Management | Placement Readiness Course-II | |
| Macroeconomic Environment and Policy | ||
| Semester III | General Management | Placement Boot Camp |
| Entrepreneurship and New Venture Creation | ||
| International Business | ||
| Semester IV | General Management | Business Law and Ethics |
| Strategic Management |
| Semester | Area | Subject Title |
|---|---|---|
| Semester I | Finance | Advanced Cost and Management Accounting |
| Marketing | Marketing, Theory and Practice | |
| Information Systems and Operations Management | Operations Management | |
| HRM | Human Resource Management | |
| Semester II | Finance | Corporate Finance |
| Marketing | Strategic Marketing for Sustainable Growth | |
| HRM | Organizational Behavior | |
| Semester III | Industry Internship Program | |
| Semester IV | Dissertation Program | |
| Area | Subject Title |
|---|---|
| Marketing | Services Marketing and Customer Experience Management |
| Marketing Research and Analysis | |
| Finance | Financial Performance Analysis and Valuation |
| Security Analysis and Portfolio Management | |
| HRM | HR Analytics |
| Strategic Workforce Management | |
| Information Systems and Operations Management | Research Methods in Business Operations |
| Logistics and Supply Chain Management |
| Area | Subject Title |
|---|---|
| Marketing | Consumer Behaviour and Neuro Marketing |
| Advertising and Integrated Brand Promotion | |
| Nurturing and Managing Brand Equity | |
| Contemporary Retail Management | |
| Sales and Channel Management | |
| Inbound Marketing | |
| Finance | Multinationals and Global Financial Management |
| Financial Derivatives and Risk Management | |
| Financial Markets and Institutions | |
| Financial Analysis and Modelling | |
| Project appraisal decisions and Infrastructure Financing | |
| Commercial Banking and Treasury Operations | |
| HRM | Learning and Development |
| Performance Management | |
| Total Rewards Management | |
| Employee Relations Management | |
| Measurement and Research Methods in HRM | |
| Contemporary Trends in HRM | |
| Information Systems and Operations Management | Project Management |
| Operations Strategy and Sustainability | |
| Business Analytics using R | |
| Managing Service for Competitiveness | |
| Digital Transformation and Blockchains | |
| Total Quality Management |
| Area | Subject Title |
|---|---|
| Marketing | B2B Marketing |
| Digital Marketing and Digital Ecosystem | |
| Customer Value Creation and Innovation | |
| Luxury Marketing: Across-the-Pyramid Approach | |
| Entrepreneurial Marketing and Growth Hacking | |
| Finance | Corporate Taxation and Financial Planning |
| Research in Finance and Econometrics | |
| Fixed Income Securities and Financial Innovations | |
| Mergers, Acquisitions and Corporate restructuring | |
| Strategic Corporate Finance | |
| HRM | International Human Resource Management |
| Organization Development | |
| Talent Management | |
| Sustainability and HRM | |
| Power, Politics and Influence | |
| Information Systems and Operations Management | Design Thinking |
| Lean Method of Operations | |
| Digital Transformation Lab | |
| Disruptive Technology Management | |
| Analytics in Operations |
ENTREPRENEURSHIP
- Business Model Generation
- Entrepreneurial Finance
- Entrepreneurial Competencies Development
RETAIL MANAGEMENT AND E-COMMERCE
- E-Commerce Management
- Mall Management
- Business Intelligence and Analytics in E-commerce
MEDIA AND COMMUNICATION
- Media Planning and Buying
- Measurement, Metrics and Audience Research
- TV Production Business and Film Studies
FINTECH
- Fintech Fundamentals
- Digital Finance, Banking, and Insurance
- Blockchain Technologies and Crypto currencies
WEALTHTECH
- Algorithmic and High Frequency Trading
- Wealth Management and Crowd Funding
- Startup Financing
WORKPLACE GAMIFICATION
- Gamification Mindset
- Gamification as Learning Systems
- Game Design for Effective Gamification
LEADERSHIP
- Leadership in the 21st Century
- Emotional Intelligence and Self-awareness
- Leading Teams
DIGITAL PRODUCT MANAGEMENT
- Hypothesis-driven Development
- Agile Product Management
- User Interface and User Experience (UI and UX)
DIGITAL BUSINESS
- Blockchains and Cryptocurrency
- AI Applications in Business
- SAAS Products
*One course will be offered in each of the semesters. i.e., Semester II, Semester III & Semester IV
- Design Thinking: A Primer
- Demography: Theories and Trends
- Business Analytics & Text Mining Modeling Using Python
- Introduction to Human Factors and Ergonomics (By Vivek Kant, PhD. | IIT Bombay)
- Design technology and Innovation
Industry Internship Program
Students enrolled in the MBA course intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student's learning experience. These include:
- the application of classroom learning to a company-based study: observational, field-based or as per the requirements of the business organization
- the development and enhancement of professional skills and personal traits.
- an increased self-awareness of career options and an identification of the areas of professional specialization in industry.
- a structured experience of the complexities of the marketplace and an appreciation of professionalism and work-related responsibilities—particularly for student-interns with no prior work experience in a related field.
- an early exposure to job roles and functional divisions within a business.
Dissertation
Dissertation is an important value addition to the MBA course. The writing of the dissertation simultaneously checks the ability of students to prepare a comprehensive and in-depth report. The dissertation is a research-based capstone subject, which is intended to further stimulate intellectual curiosity and hone the analytical skills of students as well as inculcate in them the rigor and discipline required to tackle and solve complex problems in industry. It is deliberately timed towards the end of the MBA course as the student is meant to draw on input received in all disciplines while writing the dissertation.
Contact for Admissions
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Call Us+91 83107 99822, +91 73490 93388 080 267860214
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Email Usaac@alliance.edu.in
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