Master of Business Administration (MBA)

Overview

The Master of Business Administration (MBA) programme at Alliance Ascent College is uniquely crafted to build exceptional leaders and bridge the gap between the volatile business environment and the need for skilled professionals. A wide range of horizontal and vertical disciplines, and a curriculum consistently in alignment with the industry empowers students with a holistic understanding of businesses and their processes.

The range and depth of electives are key differentiating features of the curriculum including:

Horizontal and Vertical disciplines
Choice-based electives / Narrow verticals
Open electives

that reflect the student's chosen area of specialization. The specialization areas include a field-based Industry Internship Program and a Dissertation. Students are encouraged to choose an area of specialization that suitably matches their interests and skillsets. A specialization area is offered in the MBA course subject to a minimum enrollment.

Duration

Two years (Full time)

Why MBA at Alliance Ascent College?

The goal of our MBA programme is to prepare students for key managerial positions with competencies - including critical thinking, systems thinking, team building, decision making, and ethical leadership—that can be applied in any type of enterprise.

An MBA at Alliance Ascent College equips students with holistic knowledge of the fundamentals of management, as well as challenges them to think globally. The Ascent MBA programme provides a strong alumni network to tap into; it also facilitates excellent networking and career opportunities in the corporate.

Eligibility

Bachelor’s degree with a minimum of 50% marks aggregate.

A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST.

For MBA, Alliance Ascent College will accept any one of the national-level management aptitude tests or Alliance Management Aptitude Test (AMAT).

Key Features

Rigorous and progressive curriculum aligned to industry requirements.

Delivered by accomplished full-time faculty and embellished by corporate experts.

Close knit community of faculty and students, fostering one-on-one guidance and support.

Flexible specialisations tailored to industry demands and individual career goals.

Holistic development in leadership, ethical decision-making, entrepreneurship, and strategic communication through guest lectures, live case studies, sponsored projects, immersive internships, and corporate mentorship.

Comprehensive career support in top organisations enhanced through counselling, resume-building, mock interviews, and group discussions.

Highly acclaimed events such as Alliance Literary Festival and Alliance ONE that bring together leaders, experts, scholars, artists, and professionals from various fields allowing students to compete and network at a global level.

Objectives

Major objective of this degree course are:

To disseminate contemporary management theories and practices.
To integrate the latest management concepts with current industry needs.
To prepare students for managerial and leadership positions by inculcating in them comprehensive state-of-the-art management practices.

Learning Methodology

The learning methodology is primarily experiential in nature with a focus on the application of concepts. The methodology includes the following based on the requirements of a specific subject:

Interactive lectures
Case study analysis
Classroom projects and exercises
Simulations, role plays and business games
Group presentations
Study of contemporary articles from journals
Field projects and company visits
Video presentations
Expert guest lectures
Activity labs

Value Added Programs

Certificate in Marketing in the New Millennium

The Marketing in the new millennium certificate program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in contemporary aspects of marketing.

Certificate in Portfolio Analysis and Wealth Creation

All investors (from the largest wealth funds to the smallest individual investors share common issues in investing: how to meet their liabilities, how to decide where to invest, and how much risk to take on. This certification will enable students to learn the theory and the real-world skills necessary to design, execute, and evaluate investment plans that meet financial goals.

Certificate in Automation and Operational Excellence

The certification in automation and Operational excellence helps in the development of automation professional's skills – specifically focused on direction, definition, design, development/application, deployment, documentation, and support of systems, software, and equipment used in control systems, manufacturing information systems, systems integration, and operational consulting.

Certificate in Recruitment Analytics

This certification program involves the best recruiting practices from various industries, latest tools, techniques & strategies used in recruiting to hire and retain the best talent. This workshop involves the best of the breed global practices in recruitment and ensures that you become an expert in hiring for improving hiring results.

Programme Structure

		Marketing
Area	Category	Subject Title
Technology Management	Core	Digital Business Scope and Impact
Data Science		Statistics for Business Decisions
General Management		Corporate Communication
		Placement Readiness Course
		Economic Analysis for Business Decisions
Finance		Accounting for Managerial Decisions
Marketing		Marketing, Theory and Practice
Operations Management		Operations Management
Human Resource Management		Organizational Behavior

		Marketing	Finance & Accounting	Human Resource Management	Information Systems & Operations Management
Area	Category	Subject Title
Data Science	Core	Management Science
Technology Management		Disruptive Technology and Innovation
General Management		Business Research Methods
General Management		Placement Readiness Course-II
General Management		Macroeconomic Environment and Policy
Finance		Corporate Finance
Marketing		Strategic Marketing for Sustainable Growth
Human Resource Management		Human Resource Management
Specializaion Specific	Elective	Services Marketing and Customer Experience Management	Financial Markets and Institutions	Human Resource Analytics	Project Management
Specializaion Specific	Elective	Consumer Behaviour and Neuro Marketing	Security Analysis and Portfolio Management	Strategic Workforce Management	Logistics and Supply Chain Management

		Marketing	Finance & Accounting	Human Resource Management	Information Systems & Operations Management
Area	Category	Subject Title
Specializaion Specific	Elective	Industry Internship Program
General Management	Core	Placement Boot Camp
		Entrepreneurship and New Venture Creation
		International Business
Specializaion Specific	Elective	B2B Marketing	Multinationals Financial Management	Learning and Development	Design Thinking
		Digital Marketing and Digital Ecosystem	Financial Derivatives and Risk Management	Performance Management	Operations and Supply Chain Analytics
		Marketing Research, Analytics & Models	Corporate Taxation and Financial Planning	Total Rewards Management	Service Operations Management
		Sales and Channel Management	Financial Analysis and Modelling	Employee Relations Management	Digital Transformation

		Marketing	Finance & Accounting	Human Resource Management	Information Systems & Operations Management
Area	Category	Subject Title
General Management	Core	Business Law and Ethics
General Management	Core	Strategic Management
Specializaion Specific	Elective	Advertising and Integrated Brand Promotion	Fixed Income Securities and Financial Innovations	International Human Resource Management	Total Quality Management and Lean Methods
		Nurturing and Managing Brand Equity	Mergers, Acquisitions and Corporate restructuring	Organization Development	Operations Strategy and Sustainability
		Growth Marketing	Commercial Banking and Treasury Operations	Talent Management	Business Blockchains
		Contemporary Retail Management	Behavioural Finance	Sustainability and HRM	Business Intelligence for Managers
		Dissertation Program

Choice-based Electives / Narrow Verticals
Choice-based Electives / Narrow Verticals					General Management	Marketing	Finance & Accounting	Human Resource Management	Information System & Operations Management
A. ENTREPRENEURSHIP	A. RETAIL MANAGEMENT AND E-COMMERCE	A. FINTECH	A. WORKPLACE GAMIFICATION	A. DIGITAL PRODUCT MANAGEMENT
Business Model Generation	E-Commerce Management	Fintech Fundamentals	Gamification Mindset	Agile Product Management
Entrepreneurial Finance	Mall Management	Digital Finance, Banking, and Insurance	Gamification as Learning Systems	Hypothesis-driven Development
Entrepreneurial Competencies Development	Business Intelligence and Analytics in E-commerce	Blockchain Technologies in Finance	Game Design for Effective Gamification	User Interface and User Experience (UI and UX)
	B. MEDIA AND COMMUNICATION	B. WEALTHTECH	B. LEADERSHIP	B. DIGITAL BUSINESS
-	Media Planning and Buying	Algorithmic and High Frequency Trading	Leadership in the 21st Century	Python Programming for Business Managers
-	TV Production Business and Film Studies	Wealth Management and Crowd Funding	Emotional Intelligence and Self-awareness	AI Applications in Business
-	Measurement, Metrics and Audience Research	Startup Financing	Leading Teams	Blockchain Technologies and Crypto currencies

Industry Internship Program

Students enrolled in the MBA course intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student's learning experience. These include:

the application of classroom learning to a company-based study: observational, field-based or as per the requirements of the business organization
the development and enhancement of professional skills and personal traits.
an increased self-awareness of career options and an identification of the areas of professional specialization in industry.
a structured experience of the complexities of the marketplace and an appreciation of professionalism and work-related responsibilities—particularly for student-interns with no prior work experience in a related field.
an early exposure to job roles and functional divisions within a business.

Dissertation

Dissertation is an important value addition to the MBA course. The writing of the dissertation simultaneously checks the ability of students to prepare a comprehensive and in-depth report. The dissertation is a research-based capstone subject, which is intended to further stimulate intellectual curiosity and hone the analytical skills of students as well as inculcate in them the rigor and discipline required to tackle and solve complex problems in industry. It is deliberately timed towards the end of the MBA course as the student is meant to draw on input received in all disciplines while writing the dissertation.