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Master of Business Administration (MBA)


Alliance Ascent College, Alliance University, offers the course of Master of Business Administration (MBA) designed with a laser focus on corporate and social relevance. The course is fueled with a robust combination of academic rigor and experiential learning enabling students to develop strong business acumen.

The range and depth of electives are key differentiating features of the curriculum including:

  • Horizontal and Vertical disciplines
  • Choice-based electives / Narrow verticals
  • Open electives

that reflect the student's chosen area of specialization. The specialization areas include a field-based Industry Internship Program and a Dissertation. Students are encouraged to choose an area of specialization that suitably matches their interests and skillsets. A specialization area is offered in the MBA course subject to a minimum enrollment.

Course Duration

Two years (Full time)

Why MBA at Alliance Ascent College?

The goal of our MBA programme is to prepare students for key managerial positions with competencies - including critical thinking, systems thinking, team building, decision making, and ethical leadership—that can be applied in any type of enterprise.

An MBA at Alliance Ascent College equips students with holistic knowledge of the fundamentals of management, as well as challenges them to think globally. The Ascent MBA programme provides a strong alumni network to tap into; it also facilitates excellent networking and career opportunities in the corporate.

Commence of the course

January 2020 & July 2020

Course Duration

2 Years

Mode of Study

Full Time Course


Bachelor’s degree with a minimum of 50% marks (45% for SC/ST) in any discipline from a recognized institution.

For MBA, Alliance Ascent College will accept AMAT*/GMAT/CAT/NMAT/XAT/MAT/CMAT/KMAT scores of years 2022/2023. All applicants are required to take one of the entrance exams as part of the process.

*Alliance Management Aptitude Test

Key Features

The Master of Business Administration (MBA) degree is awarded by Alliance University.

Global perspective and focus.

International exposure through 'Global Study Abroad Program'.

Rigorous, relevant, contemporary and progressive curriculum.

Delivered by accomplished full-time faculty and embellished by international adjunct faculty.

Extensive industry interactions.

Regular updating of elective subjects to reflect the needs of industry.

Continuous evaluation method using the honor point system for the calculation of Grade Point Averages (GPA).

Comprehensive learning methodology.


Major objective of this degree course are:

  • To disseminate contemporary management theories and practices.
  • To integrate the latest management concepts with current industry needs.
  • To prepare students for managerial and leadership positions by inculcating in them comprehensive state-of-the-art management practices.

Learning Methodology

The learning methodology is primarily experiential in nature with a focus on the application of concepts. The methodology includes the following based on the requirements of a specific subject:

  • Interactive lectures
  • Case study analysis
  • Classroom projects and exercises
  • Simulations, role plays and business games
  • Group presentations
  • Study of contemporary articles from journals
  • Field projects and company visits
  • Video presentations
  • Expert guest lectures
  • Activity labs

Value Added Programs

Certificate in Marketing in the New Millennium

The Marketing in the new millennium certificate program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in contemporary aspects of marketing.

Certificate in Portfolio Analysis and Wealth Creation

All investors (from the largest wealth funds to the smallest individual investors share common issues in investing: how to meet their liabilities, how to decide where to invest, and how much risk to take on. This certification will enable students to learn the theory and the real-world skills necessary to design, execute, and evaluate investment plans that meet financial goals.

Certificate in Automation and Operational Excellence

The certification in automation and Operational excellence helps in the development of automation professional's skills – specifically focused on direction, definition, design, development/application, deployment, documentation, and support of systems, software, and equipment used in control systems, manufacturing information systems, systems integration, and operational consulting.

Certificate in Recruitment Analytics

This certification program involves the best recruiting practices from various industries, latest tools, techniques & strategies used in recruiting to hire and retain the best talent. This workshop involves the best of the breed global practices in recruitment and ensures that you become an expert in hiring for improving hiring results.

Course Structure

Semester Horizontal Subject Title
Semester I Data Science Introduction to Contemporary Programming Language
Statistics for Business Decisions
Technology Management Information Systems for Managers
General Management Corporate Communication
Economic Analysis for Business Decisions
Public Speaking
Placement Readiness Course-I
Semester II Data Science Management Science
Technology Management Emerging Technology Innovation and Industry 4.0
General Management Placement Readiness Course-II
Macroeconomic Environment and Policy
Semester III General Management Placement Boot Camp
Entrepreneurship and New Venture Creation
International Business
Semester IV General Management Business Law and Ethics
Strategic Management
Semester Area Subject Title
Semester I Finance Advanced Cost and Management Accounting
Marketing Marketing, Theory and Practice
Information Systems and Operations Management Operations Management
Human Resource Management Human Resource Management
Semester II Finance Corporate Finance
Marketing Strategic Marketing for Sustainable Growth
Human Resource Management Organizational Behavior
Semester III Industry Internship Program
Semester IV Dissertation Program
Area Subject Title
Marketing Services Marketing and Customer Experience Management
Marketing Research and Analysis
Finance Financial Performance Analysis and Valuation
Security Analysis and Portfolio Management
Human Resource Management HR Analytics
Strategic Workforce Management
Information Systems and Operations Management Research Methods in Business Operations
Logistics and Supply Chain Management


Area Subject Title
Marketing Consumer Behaviour and Neuro Marketing
Advertising and Integrated Brand Promotion
Nurturing and Managing Brand Equity
Contemporary Retail Management
Sales and Channel Management
Inbound Marketing
Finance Multinationals and Global Financial Management
Financial Derivatives and Risk Management
Financial Markets and Institutions
Financial Analysis and Modelling
Project appraisal decisions and Infrastructure Financing
Commercial Banking and Treasury Operations
Human Resource Management Learning and Development
Performance Management
Total Rewards Management
Employee Relations Management
Measurement and Research Methods in HRM
Contemporary Trends in HRM
Information Systems and Operations Management Project Management
Operations Strategy and Sustainability
Business Analytics using R
Managing Service for Competitiveness
Digital Transformation and Blockchains
Total Quality Management


Area Subject Title
Marketing B2B Marketing
Digital Marketing and Digital Ecosystem
Customer Value Creation and Innovation
Luxury Marketing: Across-the-Pyramid Approach
Entrepreneurial Marketing and Growth Hacking
Finance Corporate Taxation and Financial Planning
Research in Finance and Econometrics
Fixed Income Securities and Financial Innovations
Mergers, Acquisitions and Corporate restructuring
Strategic Corporate Finance
Human Resource Management International Human Resource Management
Organization Development
Talent Management
Sustainability and HRM
Power, Politics and Influence
Information Systems and Operations Management Design Thinking
Lean Method of Operations
Digital Transformation Lab
Disruptive Technology Management
Analytics in Operations


  • Business Model Generation
  • Entrepreneurial Finance
  • Entrepreneurial Competencies Development
  • E-Commerce Management
  • Mall Management
  • Business Intelligence and Analytics in E-commerce
  • Media Planning and Buying
  • Measurement, Metrics and Audience Research
  • TV Production Business and Film Studies
  • Fintech Fundamentals
  • Digital Finance, Banking, and Insurance
  • Blockchain Technologies and Crypto currencies
  • Algorithmic and High Frequency Trading
  • Wealth Management and Crowd Funding
  • Startup Financing
  • Gamification Mindset
  • Gamification as Learning Systems
  • Game Design for Effective Gamification
  • Leadership in the 21st Century
  • Emotional Intelligence and Self-awareness
  • Leading Teams
  • Hypothesis-driven Development
  • Agile Product Management
  • User Interface and User Experience (UI and UX)
  • Blockchains and Cryptocurrency
  • AI Applications in Business
  • SAAS Products


*One course will be offered in each of the semesters. i.e., Semester II, Semester III & Semester IV

  • Design Thinking: A Primer
  • Demography: Theories and Trends
  • Business Analytics & Text Mining Modeling Using Python
  • Introduction to Human Factors and Ergonomics (By Vivek Kant, PhD. | IIT Bombay)
  • Design  technology and Innovation

Industry Internship Program

Students enrolled in the MBA course intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student's learning experience. These include:

  • the application of classroom learning to a company-based study: observational, field-based or as per the requirements of the business organization
  • the development and enhancement of professional skills and personal traits.
  • an increased self-awareness of career options and an identification of the areas of professional specialization in industry.
  • a structured experience of the complexities of the marketplace and an appreciation of professionalism and work-related responsibilities—particularly for student-interns with no prior work experience in a related field.
  • an early exposure to job roles and functional divisions within a business.


Dissertation is an important value addition to the MBA course. The writing of the dissertation simultaneously checks the ability of students to prepare a comprehensive and in-depth report. The dissertation is a research-based capstone subject, which is intended to further stimulate intellectual curiosity and hone the analytical skills of students as well as inculcate in them the rigor and discipline required to tackle and solve complex problems in industry. It is deliberately timed towards the end of the MBA course as the student is meant to draw on input received in all disciplines while writing the dissertation.

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