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Programmes

Master of Business Administration - Sports Management

(In Partnership with ESG – Europe’s Leading B-School)

Overview

Learn to analyse the sport as a dynamic industry shaped by commercial rights strategy, audience monetisation, sponsorship ecosystems, and digital transformation.

Commence of the course

Course Duration

Mode of Study

Eligibility

Bachelor’s degree with a minimum of 50% marks aggregate.

A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST.

Duration

Two Years (Full-time)

Key Features

French pedagogy: French pedagogy is renowned for its emphasis on critical thinking, creativity, and holistic learning.

Industry Experts as Faculty: Up to 20% of the courses is taught by French Faculty as part of sectoral immersion. In addition, there are Master Classes and Guest Lectures conducted by Industry CXOs.

Global Immersion Program: A two-week global immersion program in Europe.

Dual Credential Degree Program: MBA Degree from Alliance University and a completion certificate from MBA ESG Paris.

Learning by Doing: A unique teaching methodology which involves students to conceptualize, curate & execute projects in partnership with Industry.

Industry Collaboration: Summer Internships – Mandatory (6-8 weeks) & Industry Projects as part of curriculum

Alumni Network: Over 32,000+ graduates globally who are spread across continents and industries.

ESG Edge

ESG Edge

Programme Structure

Area Category Subject
Business Eco System Core Orientation Course- Introduction to Sports Management
Technology Management Business Analytics Essentials**
Data Science Statistics for Managers
Business Eco System Business Communication & Life Skills
Vertical Readiness Placement Readiness Course- I*
Business Eco System Business Economics
Finance Financial Reporting and Analysis
Marketing Marketing Management
OM Operations Management
Leadership Acumen French **
HRM Organizational Behaviour
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA.
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree
Area Category Subject
Data Science Core Operations Research
Technology Management Industry 5.0 and Emerging Technologies**
Business Eco System Business Research Methods***
Vertical Readiness Placement Readiness Course-II*
Business Eco System Indian Economic Policies and Reforms
Finance Corporate Finance
Marketing Sports Marketing**
Leadership Acumen Safeguarding Skills in Sports**
HRM Human Resource Management
Major Specialization Specific Core Indian Sports Management Activities
Sports Facility Management
Minor Specialization Specific Open Elective Sports Leadership and Team Management
Corporate Governance and Sustainability in Sports Sector
E - Commerce for Sports
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA.
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree
Area Category Subject
Specialization Specific Elective Industry Internship
Vertical Readiness Core Placement Boot Camp*
Major Specialization Specific Core Sports Law
Sports and Diplomacy
Sports Analytics
Sports Media and Broadcasting
E-Sports Management**
Sports Retail Management
Minor Specialization Specific Open Elective Sports Med Essentials
Consumer Behaviour and Customer Relationship Management in Sports Sector
Sports Media
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA.
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree
Area Category Subject
Business Eco System Core Business Law and Corporate Governance
Advanced Strategic Management
Entrepreneurship and New Venture Creation
Design Thinking
Major Specialization Specific Core Elite Athlete Management
Multisport Event and League Management
Master Thesis
Minor Specialization Specific Open Elective Negotiation Skills in Sports Management
Fair Competition in Sport
Sports Psychology
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA.
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree

Career Opportunities

Some of the career opportunities post doing MBA in Sports Management in India are:

  • Sports Manager
  • Professional Sports Agents
  • Sports Events Organizer
  • Player Contract Managers
  • Team Manager / Athlete Manager
  • Sports Facilities and Operations Manager
  • Sports and Fitness Program Coordinators
  • Sports Brand Sponsorship Managers
  • Equipment / Health Club Managers
  • Sports Media managers and many more

Contact for Admissions

Alliance University City Campus 2
36th Main Road, BTM 1st Stage, Bengaluru, Karnataka 560068

 

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