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Programmes

Master of Business Administration - International Marketing and Brand Management

(In Partnership with ESG – Europe’s Leading B-School)

Overview

Learn global brand-building as a function of cultural fluency, data-led positioning, and platform-specific communication in a transnational consumer economy.

Duration

Two Years (Full-time)

Commence of the course

Course Duration

Mode of Study

Eligibility

Bachelor’s degree with a minimum of 50% marks aggregate.

A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST.

Key Features

French pedagogy: French pedagogy is renowned for its emphasis on critical thinking, creativity, and holistic learning.

Industry Experts as Faculty: Up to 20% of the courses is taught by French Faculty as part of sectoral immersion. In addition, there are Master Classes and Guest Lectures conducted by Industry CXOs.

Global Immersion Program: A two-week global immersion program in Europe.

Dual Credential Degree Program: MBA Degree from Alliance University and a completion certificate from MBA ESG Paris.

Learning by Doing: A unique teaching methodology which involves students to conceptualize, curate & execute projects in partnership with Industry.

Industry Collaboration: Summer Internships – Mandatory (6-8 weeks) & Industry Projects as part of curriculum

Alumni Network: Over 32,000+ graduates globally who are spread across continents and industries.

ESG Edge

ESG Edge

Programme Structure

Area Category Subject
Business Eco System Core Introduction to International Marketing And Branding
Technology Management Business Analytics Essentials**
Data Science Statistics for Managers
Business Eco System Business Communication & Life Skills
Vertical Readiness Placement Readiness Course- I*
Business Eco System Business Economics
Finance Financial Reporting and Analysis
Marketing Marketing Management
OM Operations Management
Leadership Acumen French **
HRM Organizational Behaviour
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA.
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree
Area Category Subject
Data Science Core Operations Research
Technology Management Industry 5.0 and Emerging Technologies**
Business Eco System Business Research Methods***
Vertical Readiness Placement Readiness Course-II*
Business Eco System Indian Economic Policies and Reforms
Finance Corporate Finance
Marketing International Consumer Behaviour**
Leadership Acumen Intergrated Marketing Communication **
HRM Human Resource Management
Major Specialization Specific Core International Supply Chain Management and Logistics
International Trade Practices and Policies
Minor Specialization Specific Open Elective Global Retail Management
E-commerce and International Business
Branding in Global Markets
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA.
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree
Area Category Subject
Specialization Specific Elective Industry Internship
Vertical Readiness Core Placement Boot Camp*
Major Specialization Specific Core Global Marketing Strategy
Cross-Cultural Communicationa and Negotiation
Global Sustainability ad Marketing Environment Trends
International Brand Management
Global Market Analytics**
New Product Development for International Market
Minor Specialization Specific Open Elective Social Media Marketing
Markeitng in Emerging Nations
Innovation in Global Marketing
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA.
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree
Area Category Subject
Business Eco System Core Business Law and Corporate Governance
Advanced Strategic Management
Entrepreneurship and New Venture Creation
Design Thinking
Major Specialization Specific Core Global Services Marketing
International buyer Behaviour & Sales
Master Thesis
Minor Specialization Specific Open Elective Digital Marketing Analytics
Risk Management in Advance Markets
Global Entrepreneurship
  • *Core subject without any credits will be mentioned in the transcript but not added to the CGPA.
  • **It is proposed to offer this course as 100% Internal Assessment without semester end exams.
  • ***The course will have 60% general modules and 40% area specific modules.
  • Swayam course of 2 credit is compulsory towards the award of MBA degree

Career Opportunities

Some of the career opportunities post doing MBA in International Marketing and Brand Management in India are :

  • International Product Manager
  • Brand Designer/Manager
  • International Marketing Manager
  • Market Research Analyst
  • Business Development Manager
  • Social Media Manager
  • Corporate Communication Manager
  • International Brand Coordinator
  • International Marketing Analyst
  • Global Brand Manager

Contact for Admissions

Alliance University City Campus 2
36th Main Road, BTM 1st Stage, Bengaluru, Karnataka 560068

 

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