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Master of Business Administration - International Marketing and Brand Management

(In Partnership with ESG – Europe’s Leading B-School)

Overview

International Marketing and Branding Management helps bring the business to global stage and reaching to customers where brand has not yet reached. It is a unique combination of growth, cultural exploration and global impact.

MBA in International Marketing & Branding programme includes understanding of different markets, competitors, product portfolio and consumer behaviours across different geographies. The programme instils the theory, concepts, and skills required to understand a marketplace and build a strong brand identity there.

MBA ESG’s International Marketing & Branding programme is designed by dedicated industry experts who delve deep into international marketing research, product marketing, international marketplace segmentation, etc.

Duration

Two Years (Full-time)

Commence of the course


Course Duration


Mode of Study

Eligibility


Bachelor’s degree with a minimum of 50% marks aggregate.

A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST.


Key Features

French pedagogy: French pedagogy is renowned for its emphasis on critical thinking, creativity, and holistic learning.

Industry Experts as Faculty: Up to 20% of the courses is taught by French Faculty as part of sectoral immersion. In addition, there are Master Classes and Guest Lectures conducted by Industry CXOs.

Global Immersion Program: A two-week global immersion program in Europe.

Dual Credential Degree Program: MBA Degree from Alliance University and a completion certificate from MBA ESG Paris.

Learning by Doing: A unique teaching methodology which involves students to conceptualize, curate & execute projects in partnership with Industry.

Industry Collaboration: Summer Internships – Mandatory (6-8 weeks) & Industry Projects as part of curriculum

Alumni Network: Over 32,000+ graduates globally who are spread across continents and industries.

In Partnership with ESG – Europe’s Leading B-School

ESG Edge

Programme Structure

Career Opportunities

Some of the career opportunities post doing MBA in International Marketing and Brand Management in India are :

  • International Product Manager
  • Brand Designer/Manager
  • International Marketing Manager
  • Market Research Analyst
  • Business Development Manager
  • Social Media Manager
  • Corporate Communication Manager
  • International Brand Coordinator
  • International Marketing Analyst
  • Global Brand Manager

Contact for Admissions

Alliance University City Campus 2
36th Main Road, BTM 1st Stage, Bengaluru, Karnataka 560068