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Master of Business Administration (MBA)


Alliance School of Business, Alliance University, offers the flagship course of Master of Business Administration (MBA) with a laser focus on corporate and social relevance. The course is fuelled with a robust combination of academic rigor and experiential learning.

The range and depth of electives are key differentiating features of the curriculum including:

  • Horizontal and Vertical disciplines
  • Choice-based electives / Narrow verticals
  • Open electives

that reflect the students chosen area of specialization. The specialization areas include a field-based Industry Internship Program and a Dissertation. Students are encouraged to choose an area of specialization that suitably matches their interests and skillsets. A specialization area is offered in the MBA course subject to a minimum enrolment.


  • Business Analytics
  • Quantitative Finance
  • Marketing
  • Finance
  • Human Resource Management
  • Operations Management
  • International Business

Gain The Alliance Experience

Alliance School of Business is the epitome of futuristic curricula, innovative teaching pedagogy, experiential learning, exposure to the best practices in the industry, and taught by our best national and international award-winning faculty. The culture encourages and stimulates critical thinking and cultivates leadership skills through interaction with the best minds from the corporate, and various campus & virtual events. Various offline/online events, functional clubs, social projects, action-oriented courses, contemporary studies, and student support initiatives are part of the holistic development at Alliance.

Alliance University has nurtured some of the brightest young minds of India since the year 2010. Alumni have distinguished themselves across the world in leading organizations in the domains of consulting, finance and investment banking, sales and marketing, engineering, design and strategy, corporate law and legal empowerment, business and entrepreneurship, etc. Alliance University has posted a strong and sustained placements record. Multinational corporations recognize Alliance University as a source of talent for their global operations and businesses.

Accredited by The International Assembly for Collegiate Business Education (IACBE), USA

Alliance School of Business has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA.

Our Educational Philosophy

Alliance School of Business believes in a progressive approach while creating and enabling experiences from which students will enjoy, learn and develop through experiential learning, and problem-solving methodologies to develop strong business acumen. The University is committed to ensuring the holistic development of the students through a student-centric learning process and suitable teaching-learning design. We believe in:

  • Attending to the whole individual, not just to the academics. We prepare our students to excel in their lives by ensuring they have the social-emotional skills, as well as the knowledge, to pursue their passions with our soft skill courses.
  • Building a cohesive feel of community and collaboration amongst our students so that they pursue peer learning from each other. Our integrated curriculum also encourages collaborative problem solving and teamwork.
  • Developing our students’ intrinsic motivation so they can become lifelong learners. Within each specialization, students are encouraged to pursue their research interests and share their findings with all the concerned stakeholders through various clubs, events, projects, internships, etc.
  • Delving into a topic and developing a deep understanding of the subject matter, with the objective that information should be in context and for a purpose.

Course Duration

Two years (full-time)

Commence of the course

January 2020 & July 2020

Course Duration

2 Years

Mode of Study

Full Time Course


Bachelor’s degree with a minimum of 50% marks (45% for SC/ST) in any discipline from a recognized institution.

For MBA, Alliance School of Business will accept GMAT/CAT/NMAT/XAT/MAT/CMAT/KMAT/AMAT* scores of years 2023/2024. All applicants are required to take one of the entrance exams as part of the process.

*AMAT – Alliance Management Aptitude Test

Key Features

Global perspective and focus.

Rigorous, relevant, contemporary and progressive curriculum.

Delivered by accomplished full-time faculty and embellished by international adjunct faculty.

Extensive industry interactions.

Regular updating of elective subjects to reflect the needs of industry.

Continuous evaluation method using the honors point system for the calculation of Grade Point Averages (GPA).

Comprehensive learning methodology.

Articulation agreements with leading universities and institutions abroad provide for semester exchanges, dual-degree programs, international summer school programs, credit transfer / pathway programs.

Learning Methodology

The learning methodology is primarily experiential in nature with a focus on the application of concepts. The methodology includes the following based on the requirements of a specific subject:

  • Interactive lectures
  • Case study analysis
  • Classroom projects and exercises
  • Class simulations and games
  • Group presentations
  • Analysis of contemporary articles from refereed journals
  • Field projects and company visits
  • Expert and guest lectures
  • Activity labs

Course Structure

Semester Horizontal Subject Title
Semester I Data Science Introduction to Contemporary Programming Language
Statistics for Business Decisions
Technology Management Information Systems for Managers
General Management Corporate Communication
Economic Analysis for Business Decisions
Public Speaking
Placement Readiness Course-I
Semester II Data Science Management Science
Technology Management Emerging Technology Innovation and Industry 4.0
General Management Placement Readiness Course-II
Macroeconomic Environment and Policy
Semester III General Management Placement Boot Camp
Entrepreneurship and New Venture Creation
International Business
Semester IV General Management Business Law and Ethics
Strategic Management
Semester Area Subject Title
Semester I Finance Advanced Cost and Management Accounting
Marketing Marketing, Theory and Practice
Operations Management Operations Management
Human Resource Management Human Resource Management
Semester II Finance Corporate Finance
Marketing Strategic Marketing for Sustainable Growth
Human Resource Management Organizational Behavior
Semester III Industry Internship Program
Semester IV Dissertation Program
Area Subject Title
Business Analytics Introduction to Business Analytics 
Data Mining and SQL Progamming 
Quantitative Finance Security Analysis and Portfolio Management
Probability Theory
Marketing Services Marketing and Customer Experience Management
Marketing Research and Analysis
Finance Financial Performance Analysis and Valuation
Security Analysis and Portfolio Management
Human Resource Management HR Analytics
Strategic Workforce Management
Operations Management Research Methods in Business Operations
Logistics and Supply Chain Management
International Business Import, Export procedures and Documentation
Fundamentals of International Business


Area Subject Title
Business Analytics Machine Learning using R and Python
Marketing Research, Analytics and Models
Operations Analytics
Human Resource Analytics
Quantitative Finance Stochastic Processes
Regression Analysis
Machine Learning using R and Python
Financial Analysis & Modelling
Marketing Consumer Behaviour and Neuro Marketing
Advertising and Integrated Brand Promotion
Nurturing and Managing Brand Equity
Contemporary Retail Management
Sales and Channel Management
Inbound Marketing
Finance Multinationals and Global Financial Management
Financial Derivatives and Risk Management
Financial Markets and Institutions
Financial Analysis and Modelling
Project appraisal decisions and Infrastructure Financing
Commercial Banking and Treasury Operations
Human Resource Management Learning and Development
Performance Management
Total Rewards Management
Employee Relations Management
Measurement and Research Methods in HRM
Contemporary Trends in HRM
Operations Management Project Management
Operations Strategy and Sustainability
Business Analytics using R
Managing Service for Competitiveness
Digital Transformation and Blockchains
Total Quality Management
International Business International Buyer Behaviour
International Business Research
Global Financial Markets and Instruments
Financing of International Trade
Global HRD and Organizational Development and Change
Performance Management Systems


Area Subject Title
Business Analytics Social Media Analytics and Text Mining
Financial Analysis and Modelling
Supply Chain Analytics
Data Visualisation for Managers
Quantitative Finance Stochastic Calculus
Time Series Modelling
Computational Finance
Fixed Income Securities and Financial Innovations
Marketing B2B Marketing
Digital Marketing and Digital Ecosystem
Customer Value Creation and Innovation
Luxury Marketing: Across-the-Pyramid Approach
Entrepreneurial Marketing and Growth Hacking
Finance Corporate Taxation and Financial Planning
Research in Finance and Econometrics
Fixed Income Securities and Financial Innovations
Mergers, Acquisitions and Corporate restructuring
Strategic Corporate Finance
Human Resource Management International Human Resource Management
Organization Development
Talent Management
Sustainability and HRM
Power, Politics and Influence
Operations Management Design Thinking
Lean Method of Operations
Digital Transformation Lab
Disruptive Technology Management
Analytics in Operations
International Business International Sales Promotion and Brand Management
Online Business and e-Commerce
International Business Law
International Investment and Portfolio Management
Global Leadership and Skills Development


  • Business Model Generation
  • Entrepreneurial Finance
  • Entrepreneurial Competencies Development
  • E-Commerce Management
  • Mall Management
  • Business Intelligence and Analytics in E-commerce
  • Media Planning and Buying
  • Measurement, Metrics and Audience Research
  • TV Production Business and Film Studies
  • Fintech Fundamentals
  • Digital Finance, Banking, and Insurance
  • Blockchain Technologies in Finance
  • Algorithmic and High Frequency Trading
  • Wealth Management and Crowd Funding
  • Startup Financing
  • Gamification Mindset
  • Gamification as Learning Systems
  • Game Design for Effective Gamification
  • Leadership in the 21st Century
  • Emotional Intelligence and Self-awareness
  • Leading Teams
  • Hypothesis-driven Development
  • Agile Product Management
  • User Interface and User Experience (UI and UX)
  • Blockchains and Cryptocurrency
  • AI Applications in Business
  • Python Programming for Business Managers


*One course will be offered in each of the semesters. i.e., Semester II, Semester III & Semester IV

  • Design Thinking: A Primer
  • Demography: Theories and Trends
  • Business Analytics & Text Mining Modeling Using Python
  • Introduction to Human Factors and Ergonomics (By Vivek Kant, PhD. | IIT Bombay)
  • Design  technology and Innovation

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