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Bachelor of Business Administration (Honours) - BBA (Hons.)


The course is aimed at preparing young graduates to take up challenging careers and equips them with required skill sets such as analytical, decision-making, social and technological skills. It is designed to ensure holistic development in graduates thus enabling them to succeed as professionals, while at the same time find fulfilment in their personal lives. The overall objective of the course is to prepare young professionals to be responsible and responsive to the demands of society in an ever-changing environment.

Course Duration

Three Years (Six Semesters)

The course aims at

  • Enabling students to acquire contemporary management ideas and concepts
  • Developing the ability of students to apply such concepts to practical situations
  • Providing a comprehensive learning experience, designed to educate the students about global business practices
  • Facilitating learning through complementary networks of students, faculty and industry professionals

Course Pedagogy

Students differ in their individual learning styles, and each student possesses a unique combination of multiple intelligences. Our integrated teaching methodology encourages and stimulates critical thinking, leadership qualities and entrepreneurial spirit. With a student-centric approach that includes active learning, inquiry, experiential learning and co-operative activities, we focus on integration of knowledge with a development of problem solving and performance skills in our graduates enabling them to thrive in their areas of interest.

Commence of the course

July 2021

Course Duration

3 Years

Mode of Study

Full Time Course


Pre-University/Higher Secondary/10+2 Examinations or equivalent from any recognized Board or Council in any discipline.

Obtained at least 45% marks (40% in case of candidate belonging to reserved category) in the subjects taken in standard 12 or equivalent.

Key Features

Industry designed curriculum with corporate and social relevance.

State-of-the-art infrastructure enabled with latest technology.

A strong base of highly accomplished faculty.

Interaction with industry leaders, practitioners and professionals.

Scholarships available to meritorious students.

Additional courses offered to enhance managerial skills.

Industry centered assignments in leading companies.

Course Structure

Semester Horizontal Subject Title
Semester I General Management English Language Phase A
Kannada Language - I
Business English and Communication
Fundamentals of Management
Managerial Mathematics
Managerial Economics
Semester II General Management English Language Phase B
Kannada Language - II
Environmental Science
Statistics for Managerial Decisions
Macroeconomics for Business
Managerial Ethics and Corporate Social Responsibility
Disaster Management
Semester III General Management Kannada Language - III
Global Business Management
Data Analytics Introduction to Contemporary Programming Language
Semester IV General Management Kannada Language - IV
Business Law
Entrepreneurship Development
Indian constitution
Data Analytics Business Analytics & Data Visualization
Semester V General Management Business Strategy
Business Research Methods
Semester VI General Management Intellectual Property Rights
Family Business Management
Semester Area Subject Title
Semester I Marketing Marketing Management
Finance Fundamentals of Accounting
HRM Human Resource Management
Semester II Marketing Marketing of Services
Finance Financial Accounting
HRM Organizational Behavior
Semester III OM Operations Research
Operations Management
Marketing Marketing Strategy
Finance Corporate Accounting
Semester IV Finance Financial Management
Cost Accounting
OM Spreadsheet Modeling
Supply Chain Management
Semester V Finance Management Accounting
Fiscal Policy and Tax Management
Semester VI   Industry Internship Program
Finance Law and Practice of Banking and Insurance
OM Management Information Systems
Area Subject Title
Marketing Consumer Behavior
Sales and Distribution Management
Product and Brand Management
Finance Financial Markets and Services
Investment Analysis and Portfolio Management
Financial Statement Analysis
HRM Recruitment and Selection
Human Resource Development
Performance Appraisal
OM Project and Service Management
Lean Operations and Total Quality Management
Innovation and Emerging Trends in Technology


Area Subject Title
Marketing Integrated Marketing Communication
Retail Management
Finance International Financial Management
Strategic Financial Management
HRM Industrial Relations and Labor Laws
International Human Resource Management
Corporate Leadership and Organization Development
OM Business Analytics and Intelligence
Green Energy and Sustainable Operations


  • Business and Sustainable Development
  • Consumer Protection Act -1986: Part-4
  • Innovation, Business Models and Entrepreneurship
  • Sustainability Science
  • Introduction to IT

Principal Subjects

  • Kannada Language – Sem I, II, III, IV
  • Disaster Management - Sem II
  • Indian Constitution - Sem IV

Note: An elective specialization stream is offered in the BBA (Hons.) course only if a minimum number of students enroll for the specialization.

Attendance Requirement

  • Classroom attendance is a compulsory component of the course, and students are expected to attend all scheduled classes.
  • Students are required to maintain a minimum of 75 percent attendance in every single subject of a particular semester, failing which students will not be permitted to appear for the Semester End Examination.

Industry Internship Program

Students enrolled in the Bachelor of Business Administration course will intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student's learning experience.