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Programmes
Bachelor of Business Administration (Honours) - BBA (Hons.)
Overview
The programme is aimed at preparing young graduates to take up challenging careers and equip them with the required skill sets in areas of analytics, decision-making, social outlook, and technology. Designed with global and social relevance, the programme enables aspirants to succeed as professionals and excel in a competitive business landscape.
Duration
Four Years / Eight Semesters
Commence of the course
July 2021
Course Duration
4 Years
Mode of Study
Full Time Course
Eligibility
10+2 from recognized Board / Council with minimum 50% marks.
A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST.
Key Features
Innovative, industry aligned curriculum integrating real-world challenges and emerging technologies.
Flexible specialisations tailored to industry demands and individual career goals.
Holistic development in leadership, ethical decision-making, and strategic communication.
Interaction with industry leaders, practitioners and professionals.
Corporate engagement through guest lectures, live case studies, sponsored projects, and immersive internships.
Comprehensive career support with counseling, resume-building workshops, mock interviews, and placement assistance.
Faculty mentorship for personalised academic and professional growth.
Alliance Literary Festival fostering intellectual discourse, cultural awareness, and global connections.
Alliance ONE student-driven techno-cultural fest enabling strategic problem-solving, industry networking, and real-world application.
Model United Nations (MUN) enhancing leadership, diplomacy, and global perspective.
Business Acumen Symposium helping students to understand market analysis, and business strategy skills.
Pedagogy
Students differ in their individual learning styles, and each student possesses a unique combination of multiple intelligences. Our integrated teaching methodology encourages and stimulates critical thinking, leadership qualities and entrepreneurial spirit. With a student-centric approach that includes active learning, inquiry, experiential learning and co-operative activities, we focus on integration of knowledge with a development of problem solving and performance skills in our graduates enabling them to thrive in their areas of interest.
Programme Structure
| Semester | Horizontal | Subject Title |
|---|---|---|
| Semester I | General Management | English Language Phase A |
| Business English and Communication | ||
| Fundamentals of Management | ||
| Managerial Mathematics | ||
| Managerial Economics | ||
| Semester II | General Management | English Language Phase B |
| Environmental Science | ||
| Statistics for Managerial Decisions | ||
| Macroeconomics for Business | ||
| Managerial Ethics and Corporate Social Responsibility | ||
| Disaster Management* | ||
| Semester III | General Management | Global Business Management |
| Data Analytics | Introduction to Contemporary Programming Language | |
| Semester IV | General Management | Business Law |
| Entrepreneurship Development | ||
| Indian constitution* | ||
| Data Analytics | Business Analytics & Data Visualization | |
| Semester V | General Management | Business Strategy |
| Business Research Methods | ||
| Semester VI | General Management | Intellectual Property Rights |
| Family Business Management |
| Semester | Area | Subject Title |
|---|---|---|
| Semester I | Marketing | Marketing Management |
| Finance | Fundamentals of Accounting | |
| HRM | Human Resource Management | |
| Semester II | Marketing | Marketing of Services |
| Finance | Financial Accounting | |
| HRM | Organizational Behavior | |
| Semester III | Operations Management | Operations Research |
| Operations Management | ||
| Marketing | Marketing Strategy | |
| Finance | Corporate Accounting | |
| Semester IV | Finance | Financial Management |
| Cost Accounting | ||
| Operations Management | Spreadsheet Modeling | |
| Supply Chain Management | ||
| Semester V | Finance | Management Accounting |
| Fiscal Policy and Tax Management | ||
| Semester VI | Industry Internship Program | |
| Finance | Law and Practice of Banking and Insurance | |
| Operations Management | Management Information Systems |
| Area | Subject Title |
|---|---|
| Marketing | Consumer Behavior |
| Sales and Distribution Management | |
| Product and Brand Management | |
| Finance | Financial Markets and Services |
| Investment Analysis and Portfolio Management | |
| Financial Statement Analysis | |
| HRM | Recruitment and Selection |
| Human Resource Development | |
| Performance Appraisal | |
| Operations Management | Project and Service Management |
| Lean Operations and Total Quality Management | |
| Innovation and Emerging Trends in Technology | |
| International Business | EXIM Trade |
| Global Marketing Management | |
| Intercultural Human Resource Management | |
| E-Commerce and Digital Marketing | Digital Marketing |
| E-Commece Management | |
| Product and Brand Management |
| Area | Subject Title |
|---|---|
| Marketing | Integrated Marketing Communication |
| Retail Management | |
| Finance | International Financial Management |
| Strategic Financial Management | |
| HRM | Industrial Relations and Labor Laws |
| International Human Resource Management | |
| Corporate Leadership and Organization Development | |
| Operations Management | Business Analytics and Intelligence |
| Green Energy and Sustainable Operations | |
| International Business | International Business Finance |
| International Business Law | |
| E-Commerce and Digital Marketing | Integrated Marketing Communication |
| E-Commerce Channels |
- Business and Sustainable Development
- Consumer Protection Act -1986: Part-4
- Innovation, Business Models and Entrepreneurship
- Sustainability Science
- Introduction to IT
Principal Subjects
- Disaster Management - Sem II
- Indian Constitution - Sem IV
Note: An elective specialization stream is offered in the BBA (Hons.) course only if a minimum number of students enroll for the specialization.
Attendance Requirement
- Classroom attendance is a compulsory component of the course, and students are expected to attend all scheduled classes.
- Students are required to maintain a minimum of 75 percent attendance in every single subject of a particular semester, failing which students will not be permitted to appear for the Semester End Examination.
| Semester | Area | Subject Title | Category |
|---|---|---|---|
| Semester I | General Management | English - I | AEC |
| Principles and Practices of Management | Major (Core) | ||
| Multidisciplinary - 1 | Multidisciplinary | ||
| Multidisciplinary - 2 | |||
| Finance & Accounting | Skill Enhancement - 1 | SEC | |
| General Management | Value Added Course - 2 | VAC | |
| Operations Management | Value Added Course - 1 | ||
| Semester II | General Management | English - II | AEC |
| Finance & Accounting | Fundamentals of Accounting | Major (Core) | |
| Human Resource Management | Organisational Behaviour | ||
| General Management | Value Added Course - 3 | VAC | |
| Multidisciplinary - 3 | Multidisciplinary | ||
| Operations Management | Skill Enhancement - 2 | SEC | |
| Semester III | General Management | Economic Theory | Major (Core) |
| Operations Management | Production and Operations Management | ||
| Finance & Accounting | Financial Accounting | ||
| Marketing | Marketing Management | ||
| General Management | Value Added course - 4 | VAC | |
| Skill Enhancement - 3 | SEC | ||
| Semester IV | Finance & Accounting | Financial Management | Major (Core) |
| Operations Management | Design Thinking | ||
| Human Resource Management | Human Resource Management | ||
| Marketing | Minor Vocational - 1 | Minor - VOC | |
| Consumer Behavior | Major (Core) | ||
| Semester V | Area | Internship | Internship |
| General Management | Entrepreneurship & Startup Ecosystem | Major (Core) | |
| Business Strategy | |||
| Finance & Accounting | Cost & Management Accounting | ||
| Electives | Minor Vocational - 2 | Minor - VOC | |
| Elective - 1 | Minor | ||
| Semester VI | Law | Business & Corporate Law | Major (Core) |
| General Management | Family Business Management | ||
| Electives | Elective - 2 | Minor | |
| Electives - 3 | |||
| Operations Management | Minor Vocational - 3 | Minor - VOC | |
| Semester VII | General Management | Advanced Statistics | Major (Core) |
| Research Methodology | |||
| Literature Review (CIS) | |||
| Electives | Elective - 4 | Minor | |
| Electives - 5 | |||
| Semester VIII | General Management | Business Ethics & Corporate Governance | Major (Core) |
| Operations Management | MIS | ||
| Dissertation / 3 Major (Core) papers of 4 credits each | Dissertation |
| Multidisciplinary Courses |
|---|
| These courses are intended to broaden the intellectual experience and form part of liberal arts and Science education. |
|
| Skill Enhancement Courses - SEC |
| These courses are aimed at imparting practical skills, hands-on training, soft skills, etc., to enhance the employability of students. The goal of value-added courses is to help students develop a diverse set of skills and knowledge that can enhance their academic and professional prospects. |
|
| Value Added Courses - VAC |
| Value-added courses supplement a student's academic curriculum and provide additional skills and knowledge that are beneficial in their future careers. These courses also help students to improve mental, physical and emotional well-being. In addition, these courses help students understand the complex relationships between humans and the dynamic environment. |
|
| Minor – Vocational Courses: Minor - VOC |
| Vocational Education and Training will form an integral part of the undergraduate program to impart skills along with theory and practical. A minimum of 12 credits will be allotted to the 'Minor' stream relating to Vocational Education and Training and these can be related to the major or minor discipline or choice of the student. |
|
| Area | Subject Title |
|---|---|
| Marketing | Marketing of Services |
| Product and Brand Management | |
| Sales and Distribution Management | |
| Integrated Marketing Communications | |
| Retail Management | |
| Finance | Financial Markets and Services |
| Financial Statement Analysis | |
| Security Analysis and Portfolio Management | |
| International Financial Management | |
| Strategic Financial Management | |
| Human Resource Management | Corporate Leadership and Organization Development |
| Human Resource Development | |
| Labour Laws and Welfare | |
| Industrial Relations Management | |
| International Human Resource Management | |
| Information System & Operations Management | Innovation and Emerging Trends in Technology |
| Lean Operations and Total Quality Management | |
| Project and Service Management | |
| Business Analytics & Intelligence | |
| Green Energy and Sustainable Operations | |
| International Business | EXIM Trade |
| Global Marketing Management | |
| Intercultural Human Resource Management | |
| International Business Finance | |
| International Business Law | |
| E-Commerce and Digital Marketing | Social Media Marketing & Digital Ecosystem |
| E-Commece Management | |
| Product and Brand Management | |
| Integrated Marketing Communication | |
| E-Commerce Channels |
Attendance Requirement
Classroom attendance is a compulsory component of the course, and students are expected to attend all scheduled classes.
Students are required to maintain a minimum of 75 percent attendance in every single subject of a particular semester, failing which students will not be permitted to appear for the Semester End Examination.
Industry Internship Program
Students enrolled in the Bachelor of Business Administration (Honours) will intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student's learning experience.
Contact for Admissions
-
Call Us+91 83107 99822, +91 73490 93388 080 26786021 4
+91 96200 09825, 080 4619 9053
-
Email Usug.aac@alliance.edu.in
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