Dr. D Ganesan

• Ganesan D, Latha Karthigaa, Haridharani S, & Naga Kowsika M. (2022). Impact analysis of AI in recruitment process and talent identification in Nouvelle organizations. NeuroQuantology Journal (A Scopus Indexed journal), 20(13), 1303- 5150.
• Ganesan D, Riyaz Ahmed K (2022). An innovative motivational system to enhance the socioeconomic development of an employee in an organization. ICTACT Journal on management studies (UGC care journal), 8(2), PP.1566-1571, 2395-1664.
• Ganesan D, Shadangar Gouse Peer, Prithiviraj M, & Praveen Kumar P. (2022). Perception of customers towards service quality effectiveness of a co-operative bank – an empirical study. International Journal of early childhood special education (A Web of Science Indexed journal), 14(3), 1308- 5581.
• Ganesan D, Balapoojitha S, & Sathish Gokul G. (2020). A study on customer proclivity towards store brands during COVID-19 Pandemic. Journal of Critical Reviews (A Scopus indexed journal), 7(14). PP.3107- 3116, 2394 -5125.
• Ganesan D, Rameshkumaar V P, & Shobika C. (2020). The role of CSR accomplishments in India towards rural empowerment. Sambodhi journal (UGC care journal), 43(3). PP. 480-486, 2249- 6661.
• Ganesan D, Umaya Salma, & Kiruthika R. (2019). Effectiveness of Surrogate Advertisements among Viewers. International Journal of Innovative Technology and Exploring Engineering (A Scopus indexed journal
• Vidya V, & Ganesan D. (2019). Customer perception about private label brands in Salem. International Journal of Recent Technology and Engineering (A Scopus indexed journal), 8(4) S2, PP.963-967, 2277–3878.), 9(2). PP.4739- 4746, 2278–3075.
• Ganesan D, Rameshkumaar V P, & Jothi Francina V. (2019). Effectiveness of corporate responsibility advertising messages of automobile companies among audience perception. International Journal of Mechanical Engineering and Technology (A Scopus indexed journal), 10(2). PP.934-941, 0976-6359.

Case study Publication

• Ganesan D, & Hariram V R S. (2021). The case of WeWork – Rise & Fall. International journal of multi-disciplinary educational research, (UGC care journal) 10, 5(3). PP.127 -132, 2277-7881.

Patent Publication

• Published a process patent titled Analysis of human resource outsourcing and performance for selected food and beverage industries in July 2023

Book Chapters

• Ganesan D. & Jaiganesh G, S. (2023). YouTube's Impact on Gadget Buying Behaviors of Generation Z. in An overview on Business, Management and Economics Research , BP International (pp. 65-81). ISBN – 978-81-967488-5-2
• Ganesan D, Saravanaraj M G.(2012). Viewer’s Opinion on Celebrity endorsed Television commercials. ‘Business Horizon’. (ISBN no: 978-81-910426-3-4).

Awards won and Accomplishments

• Best paper award for paper titled “Start-up ecosystem in India” in National level conference organized by SNMV Institute of Management Coimbatore, 2018
• Best reader award by Sona central library in 2023
• Certified Lean Six Sigma White belt acquired in Sep 2021 from Zenvarex Business Consulting Philippines
• Member - Harvard Business Review - Advisory Council Since April 2021
• Life Member – ISTE (Indian Society of Technical Education)
• Recognized as top performing mentor by NPTEL for online course product and brand management in 2023

Industry Interface

• Mentored a team of MBA students to create their startup company – Sasha Infinity in 2023
• Marketing and Sales promotion, customer handling consultancy services to Valli & co since October 2020(revenue generated Rs.2 lakh)
• Co-Invesitgator for funded project (Rs.1.8 lakh) - Agency: SAIL. Project entitled Retail Sales Associate / Marketing / Training rural women during July –Dec 2023
• Resource person for Entrepreneurship Awareness programmes organized by Salem Productivity Council ( SPC) Salem since 2015 and imparted training programs for a diverse audience like UG, PG students, Entrepreneurs, and employees in themes like Personal grooming, Team Building, Brand Management, identification of business opportunities, and sales promotion strategies
• Organizing Business Quiz sessions for students and mentoring them to enhance their competencies to participate and win in intercollegiate management events.

Conferences organized and coordinated

• Co- coordinator for Sona Business case conferences in 2017,2019
• Committee member for ROTEC - ISTE programme in 2015
• Co-ordinated Dhriti -22 - An –Intercollegiate Management event
• Organized AFZET 21 - An –Intercollegiate Management event
• Organized Sona Bazaar 22 – A retail exhibit of stalls by MBA students

Conference Papers

• Ganesan D, & Vidhya G. (2020). The Inevitable of role of IoT in business transactions during pandemic. Conference proceedings on International Conference on Advances in IoT, high performance and edge computing. PP.46 - 48 (ISBN: 978-81-937760-7-0).

Conference presentations

• Presented papers in 22+ International, 24+ National conferences which had a significant impact on the spheres of business.