Prof. Vineet Singh has been a hands-on Digital Transformation and Business Growth strategist, thought-leader and mentor in the areas of Digital Media Marketing & Optimization, Digital Product Engineering & Innovation evangelist at a global level for more than 2 decades. His entrepreneurial stint (2007 – 2018): includes 2 successful exits in the areas of Digital Transformation Strategy & Analytics (CopperBridge Media – A Digital Agency) & Augmented Reality (AR) and Virtual Reality (VR) Mobile and Advertising solutions (Appylika). His prior leadership stints has been at Ford Motor Company, Hudson Inc., Oakwood healthcare & Theorem Inc.

As founder of a successful digital agency and P&L leader across AdTech and MarTech verticals, he has consistently delivered business-savvy programs and frameworks through innovative marketing and technical integration. His expertise in AI/ML implementation, marketing automation, and data analytics—combined with strategic leadership—uniquely positions him to accelerate business’ market presence in the competitive AI landscape.

Prior Industry Achievements

• Delivered Omni-channel Digital marketing strategies resulting in more than 300 % average profitability for clients / partners
• Guide Enterprise-wide Product vision (Product Led Growth) and Business 4.0 strategy - and align organization to deliver forward-thinking solutions, leveraging UI / UX best - delivering more than $750 mil in revenue.
• Architected & Delivered 35+ Products, 5 P&Ls: Delivering more than $950 million for clients & partners.

Industry Accolades

• Top 10 Chief Growth Officers for 2021-22 in India: By CEO Insights Magazine
• Established the ‘Digital Centre of Excellence’ for Theorem India: Digital Transformation & Org-wide automation.
• Leader of the ’Best Digital Product Agency’ award by Brands’ Academy: 2013-14 (CopperBridge Media)
• Cited in ’Foundation of Marketing’ By Pride & Ferrell: For ’Lifestyle Analysis for Business Organizations’

Areas of research & practice

Digital Marketing, Intrapreneurship, Intelligent Automation, Digital On-boarding & Strategy for Small to Medium Business owners, Data Science, Ecommerce Strategy, Customer Experience Strategy, Robotic and Intelligent Automation, Team building and Digital transformation from the ground-up.

Education

• IIT, Kharagpur:  BS & MS
• Southern California University: MBA
• Copenhagen Business School: Digital Transformation in Financial Sector
• Cornell University (Exec. Leadership Scholar - 2006)

Professional Membership / Certifications

• PMP (Project Management Professional) - Project Management Institute (PMI), 2005
• Software Quality Manager \ Organizational Excellence (ASQ- American Society for Quality), 2006
• American Marketing Association (AMA)
• Digital Analytics Association (DAA)
• American Society for Quality, CISA @ ISACA (Information Systems Audit and Control Association
• Council Member – Gerson Lehrman Group (GLG)
• Advisor - GuidePoint Global

Publications / White Papers

• Singh, , Mondal, S., and Pahari, S., (2024). "An Integrated Framework for Sustainable Semiconductor Manufacturing: Leveraging Green Innovation and Risk Mitigation Strategies." In progress - to be communicated
• Mondal, S, Singh, V., (2024). "Policy based research and collaboration for the paper,’ “Synergizing Incubation and Lifecycle Management: Strategic Pathways to Energy-Efficient Product Development”." In progress - to be communicated
• Mondal, , Singh, V., (2024). "Navigating Through AI-Based Modelling and Simulation to Achieve Sustainability and Circular Economy of EV Components." In progress - to be communicated
• Singh, (2023). "Destination Branding in the post-pandemic timeline."
• Singh, (2022). "Crafting a linear strategy for your RPA program."
• Singh, (2021). "Setting the vision ’high and right’ for Digital Transformation within your organization."
• Singh, (2020). "Online Multilingual Customer Engagement strategy."
• Singh, (2019). "Mobile Marketing aligned with the Hospitality sector demands."

Core Competencies

Digital Transformation • B2B & B2C Marketing • Product Positioning • TAM- SAM-SOM Analysis • Omni-channel Marketing • GTM Strategy • Brand Management • Market Research • Strategic Planning • Team Building & mentoring * Conflict & stakeholder management • Product launch