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Bachelor of Business Administration (Honours) - BBA (Hons.)


Alliance University stands as a beacon of excellence in the realm of business education, propelled by its rich heritage and unwavering dedication to nurturing outstanding business leaders. As a premier business school boasting a rich legacy spanning over two decades, Alliance School of Business continues to forge a path of excellence, cultivating generations of business leaders distinguished by their exceptional ethics, exemplary leadership skills, astute critical thinking, empathetic outlook, and visionary mindset.

With its illustrious history, Alliance University's Bachelor of Business Administration (BBA) programme is thoughtfully crafted to establish a strong foundation in business among its students. The programme maintains a constant focus on delivering a curriculum that remains at the forefront of industry standards, ensuring that students are equipped with the latest knowledge and skills. This advanced curriculum is delivered by a cadre of highly accomplished and experienced faculty, who employ an immersive learning approach to create a dynamic and engaging educational experience.

To bridge the gap between academia and the real-world, the BBA programme at Alliance University actively engages students with regular industry interactions. These interactions take the form of insightful guest lectures, stimulating conferences, and enlightening industry visits. Such initiatives enable students to remain abreast of the ever-evolving business landscape, gaining practical insights into real-world scenarios and trends.

Beyond academic pursuits, the Alliance University community is characterized by its collective commitment to fostering the development of well-rounded professionals. This ethos permeates the learning environment and ensures that students are empowered to make informed decisions, communicate effectively, and become catalysts for positive change in the world of business and industry.


Four Years / Eight Semesters

Commence of the course

Course Duration

Mode of Study


10+2 from recognized Board / Council with minimum 50% marks.

A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST.

Key Features

Experiential Learning: Hands-on experiences like case studies and internships for practical application.

Entrepreneurship Focus: Specialized courses, mentorship, and access to start-up networks.

Global Exposure: Exchange programs, study tours, and international collaborations.

Leadership Development: Workshops and activities to nurture leadership and ethical decision-making.

Integration: Research projects, consulting assignments, and industry-driven projects.

Personalized Mentorship: Faculty mentors for individualized attention and career guidance.

Social Responsibility: Emphasis on social entrepreneurship and sustainability.

Alumni Network: Active network offering mentorship and career support.

Industry Recognitions: Accreditation and affiliations validating programme quality.


Students differ in their individual learning styles, and each student possesses a unique combination of multiple intelligences. Our integrated teaching methodology nurtures a stimulating learning environment to encourage students to learn at higher levels. The delivery methodology is student-centered and includes active learning, inquiry, experiential learning, co-operative and participative learning activities. We focus on integration of knowledge, development of critical thinking, problem solving, and performance skills. Such a learning environment encourages the students to enjoy lessons, try out new things and to think creatively and independently. Our students thrive in a challenging academic atmosphere and enjoy the rich cultural life of the institute.


  • Enabling students to acquire contemporary management ideas and concepts
  • Developing the ability of students to apply such concepts to practical situations
  • Providing a comprehensive learning experience, designed to educate the students about global business practices
  • Facilitating learning through complementary networks of students, faculty and industry professionals

Programme Structure

Semester Area Subject Title Category
Semester I General Management English - I AEC
Principles and Practices of Management Major (Core)
Multidisciplinary - 1 Multidisciplinary
Multidisciplinary - 2
Finance & Accounting Skill Enhancement - 1 SEC
General Management Value Added Course - 2 VAC
Operations Management Value Added Course - 1
Semester II General Management English - II AEC
Finance & Accounting Fundamentals of Accounting Major (Core)
Human Resource Management Organisational Behaviour
General Management Value Added Course - 3 VAC
Multidisciplinary - 3 Multidisciplinary
Operations Management Skill Enhancement - 2 SEC
Semester III General Management Economic Theory Major (Core)
Operations Management Production and Operations Management
Finance & Accounting Financial Accounting
Marketing Marketing Management
General Management Value Added course - 4 VAC
Skill Enhancement - 3 SEC
Semester IV Finance & Accounting Financial Management Major (Core)
Operations Management Design Thinking
Human Resource Management Human Resource Management
Marketing Minor Vocational - 1 Minor - VOC
Consumer Behavior Major (Core)
Semester V Area Internship Internship
General Management Entrepreneurship & Startup Ecosystem Major (Core)
Business Strategy
Finance & Accounting Cost & Management Accounting
Electives Minor Vocational - 2 Minor - VOC
Elective - 1 Minor
Semester VI Law Business & Corporate Law Major (Core)
General Management Family Business Management
Electives Elective - 2 Minor
Electives - 3
Operations Management Minor Vocational - 3 Minor - VOC
Semester VII General Management Advanced Statistics Major (Core)
Research Methodology
Literature Review (CIS)
Electives Elective - 4 Minor
Electives - 5
Semester VIII General Management Business Ethics & Corporate Governance Major (Core)
Operations Management MIS
  Dissertation / 3 Major (Core) papers of 4 credits each Dissertation
Multidisciplinary Courses
These courses are intended to broaden the intellectual experience and form part of liberal arts and Science education.
  • Indian Political System
  • Psychology for Managers
  • Indian Sociological Tradition
  • Sociology for Business: Examining Social Structures and Processes in Organizations
  • Politics and Governance in India: Issues, Institutions, and Challenges
  • Economics for Business Managers
  • Business mathematics and Statistics
Skill Enhancement Courses - SEC
These courses are aimed at imparting practical skills, hands-on training, soft skills, etc., to enhance the employability of students. The goal of value-added courses is to help students develop a diverse set of skills and knowledge that can enhance their academic and professional prospects.
  • Negotiation Skills for young managers
  • Banking and Financial Literacy
  • Spreadsheet Modelling
  • Effective use of Social media for networking and job hunting
  • Effective office Management
  • Softskills
Value Added Courses - VAC
Value-added courses supplement a student's academic curriculum and provide additional skills and knowledge that are beneficial in their future careers. These courses also help students to improve mental, physical and emotional well-being. In addition, these courses help students understand the complex relationships between humans and the dynamic environment.
  • Digital Fluency
  • Environmental science and Sustainable Development
  • Indian Business Environment
  • Health and Wellness
  • Foreign Languages
  • Sports and Physical Wellbeing
  • Yoga Education
Minor – Vocational Courses: Minor - VOC
Vocational Education and Training will form an integral part of the undergraduate program to impart skills along with theory and practical. A minimum of 12 credits will be allotted to the 'Minor' stream relating to Vocational Education and Training and these can be related to the major or minor discipline or choice of the student.
  • Digital Marketing
  • Hospitality and Tourism Management
  • Personal selling & salesmanship
  • Data analysis and visualization using JMP/Power BI
  • Accounting using Tally
Area Subject Title
Marketing Marketing of Services
Product and Brand Management
Sales and Distribution Management
Integrated Marketing Communications
Retail Management
Finance Financial Markets and Services
Financial Statement Analysis
Security Analysis and Portfolio Management
International Financial Management
Strategic Financial Management
Human Resource Management Corporate Leadership and Organization Development
Human Resource Development
Labour Laws and Welfare
Industrial Relations Management
International Human Resource Management
Information System & Operations Management Innovation and Emerging Trends in Technology
Lean Operations and Total Quality Management
Project and Service Management
Business Analytics & Intelligence
Green Energy and Sustainable Operations
International Business EXIM Trade
Global Marketing Management
Intercultural Human Resource Management
International Business Finance
International Business Law
E-Commerce and Digital Marketing Social Media Marketing & Digital Ecosystem
E-Commece Management
Product and Brand Management
Integrated Marketing Communication
E-Commerce Channels
Attendance Requirement

Classroom attendance is a compulsory component of the course, and students are expected to attend all scheduled classes.

Students are required to maintain a minimum of 75 percent attendance in every single subject of a particular semester, failing which students will not be permitted to appear for the Semester End Examination.

Industry Internship Program

Students enrolled in the Bachelor of Business Administration (Honours) will intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student's learning experience.

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