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Bachelor of Business Administration (Honours)

Alliance University stands as a beacon of excellence in the realm of business education, propelled by its rich heritage and unwavering dedication to nurturing outstanding business leaders. As a premier business school boasting a rich legacy spanning over two decades, Alliance School of Business continues to forge a path of excellence, cultivating generations of business leaders distinguished by their exceptional ethics, exemplary leadership skills, astute critical thinking, empathetic outlook, and visionary mindset.

With its illustrious history, Alliance University's Bachelor of Business Administration (BBA) programme is thoughtfully crafted to establish a strong foundation in business among its students. The programme maintains a constant focus on delivering a curriculum that remains at the forefront of industry standards, ensuring that students are equipped with the latest knowledge and skills. This advanced curriculum is delivered by a cadre of highly accomplished and experienced faculty, who employ an immersive learning approach to create a dynamic and engaging educational experience.

To bridge the gap between academia and the real-world, the BBA programme at Alliance University actively engages students with regular industry interactions. These interactions take the form of insightful guest lectures, stimulating conferences, and enlightening industry visits. Such initiatives enable students to remain abreast of the ever-evolving business landscape, gaining practical insights into real-world scenarios and trends.

Beyond academic pursuits, the Alliance University community is characterized by its collective commitment to fostering the development of well-rounded professionals. This ethos permeates the learning environment and ensures that students are empowered to make informed decisions, communicate effectively, and become catalysts for positive change in the world of business and industry.

Duration

Four Years / Eight Semesters

Commence of the course


Course Duration


Mode of Study

Eligibility


10+2 from recognized Board / Council with minimum 50% marks.

A relaxation of 5% marks or its equivalent grade may be allowed for those belonging to SC / ST.


Overview

Alliance University stands as a beacon of excellence in the realm of business education, propelled by its rich heritage and unwavering dedication to nurturing outstanding business leaders. As a premier business school boasting a rich legacy spanning over two decades, Alliance School of Business continues to forge a path of excellence, cultivating generations of business leaders distinguished by their exceptional ethics, exemplary leadership skills, astute critical thinking, empathetic outlook, and visionary mindset.

With its illustrious history, Alliance University's Bachelor of Business Administration (BBA) programme is thoughtfully crafted to establish a strong foundation in business among its students. The programme maintains a constant focus on delivering a curriculum that remains at the forefront of industry standards, ensuring that students are equipped with the latest knowledge and skills. This advanced curriculum is delivered by a cadre of highly accomplished and experienced faculty, who employ an immersive learning approach to create a dynamic and engaging educational experience.

To bridge the gap between academia and the real-world, the BBA programme at Alliance University actively engages students with regular industry interactions. These interactions take the form of insightful guest lectures, stimulating conferences, and enlightening industry visits. Such initiatives enable students to remain abreast of the ever-evolving business landscape, gaining practical insights into real-world scenarios and trends.

Beyond academic pursuits, the Alliance University community is characterized by its collective commitment to fostering the development of well-rounded professionals. This ethos permeates the learning environment and ensures that students are empowered to make informed decisions, communicate effectively, and become catalysts for positive change in the world of business and industry.

Duration

BBA (3 Years) / BBA with Honours (4 Years)

Key Features

Experiential Learning: Hands-on experiences like case studies and internships for practical application.

Entrepreneurship Focus: Specialized courses, mentorship, and access to start-up networks.

Global Exposure: Exchange programs, study tours, and international collaborations.

Leadership Development: Workshops and activities to nurture leadership and ethical decision-making.

Integration: Research projects, consulting assignments, and industry-driven projects.

Personalized Mentorship: Faculty mentors for individualized attention and career guidance.

Social Responsibility: Emphasis on social entrepreneurship and sustainability.

Alumni Network: Active network offering mentorship and career support.

Industry Recognitions: Accreditation and affiliations validating programme quality.

Pedagogy

Students differ in their individual learning styles, and each student possesses a unique combination of multiple intelligences. Our integrated teaching methodology nurtures a stimulating learning environment to encourage students to learn at higher levels. The delivery methodology is student-centered and includes active learning, inquiry, experiential learning, co-operative and participative learning activities. We focus on integration of knowledge, development of critical thinking, problem solving, and performance skills. Such a learning environment encourages the students to enjoy lessons, try out new things and to think creatively and independently. Our students thrive in a challenging academic atmosphere and enjoy the rich cultural life of the institute.

Objectives

  • Enabling students to acquire contemporary management ideas and concepts
  • Developing the ability of students to apply such concepts to practical situations
  • Providing a comprehensive learning experience, designed to educate the students about global business practices
  • Facilitating learning through complementary networks of students, faculty and industry professionals

Programme Structure

Attendance Requirement

Classroom attendance is a compulsory component of the course, and students are expected to attend all scheduled classes.

Students are required to maintain a minimum of 75 percent attendance in every single subject of a particular semester, failing which students will not be permitted to appear for the Semester End Examination.

Industry Internship Program

Students enrolled in the Bachelor of Business Administration (Honours) will intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The Industry Internship Program offers academic and professional value addition to a student's learning experience.

Faculty Speak

Student Speak

Alumni Speak

FAQ's

The BBA (Hons.) at Alliance University stands out for its industry-aligned curriculum and emphasis on experiential learning. Students benefit from global exposure through international collaborations, structured internships, hands-on projects, guest lectures by industry leaders, and opportunities for research and entrepreneurship. The programme is designed to nurture future-ready professionals who can excel in dynamic business environments.

Applicants must have successfully completed 10+2 (Class XII) or an equivalent examination from a recognised Board or Council with at least 50% marks. Candidates from SC/ST categories may receive a relaxation of 5% or its equivalent grade. Admission involves an online application, the Alliance Undergraduate Management Aptitude Test (AUMAT), and a personal interview.

Placement readiness is built into the programme through soft-skill development, corporate mentorship, and practical exposure to industry. Students engage in internships, live projects, and industry-linked assignments, while also receiving dedicated placement support. Regular recruitment drives and workshops ensure graduates are confident, capable, and job-ready.

Yes. BBA students at Alliance University can participate in a wide range of extracurricular activities through various student-led clubs, including management, cultural and performing arts, outdoor sports, and fitness clubs, fostering holistic growth and experiential learning.

BBA graduates from Alliance University are equipped with strong managerial, analytical, and leadership skills, opening doors to diverse career opportunities in roles such as business development executive, marketing associate, financial analyst, and HR professional. Many also choose to pursue an MBA or specialised postgraduate programmes at reputed institutions or launch their own entrepreneurial ventures with confidence.

Prospective students can connect through TAP, Alliance University’s official networking platform, as well as information sessions, open houses, and student ambassador programmes that offer authentic insights into the student experience.

The BBA (Hons.) is a four-year programme, whereas a regular BBA is of three years’ duration. The Honours track offers a deeper curriculum, additional research opportunities, and extra credits. This academic rigor better prepares students for advanced studies, international opportunities, and leadership roles in business.

In addition to classroom teaching, students engage in industry visits, live projects, corporate workshops, internships, and one-on-one mentorship by industry professionals. This ensures graduates are equipped with the practical insights required in competitive markets.

Yes. Alliance University allows students to pursue globally recognised certifications such as ACCA and CMA alongside their BBA (Hons.), offering them a competitive edge in finance, accounting, and management careers.

The admission process includes completing the online application, appearing for the Alliance Undergraduate Management Aptitude Test (AUMAT), and attending a personal interview. This process ensures a holistic assessment of candidates’ academic potential and personal aptitude.

A regular BBA is a three-year programme spread across six semesters, whereas the BBA (Hons.) is a four-year course comprising eight semesters, offering structured opportunities for academic learning, internships, and skill development.

Yes. Alliance University offers merit-based scholarships through the Alliance University Scholastic Aptitude Test (AUSAT), as well as need-based scholarships for deserving students. For more information, you can refer to the Admission Process Page (Scholarship Section).

Campus life at Alliance is designed for holistic development. Students have access to Bloomberg terminals, simulation labs, entrepreneurship cells, and vibrant student clubs. The campus also hosts cultural events, sports facilities, and personal development initiatives, creating a well-rounded educational environment.

Yes. The University’s Incubation Centre provides guidance, mentorship, and resources for aspiring entrepreneurs. Students with viable business ideas receive structured support to launch and scale their ventures.

The BBA (Hons.) programme is priced at INR 3,00,000 per year. Additionally, for outstation students, safe and well-facilitated hostel accommodation is available, with fees ranging between INR 81,000 and INR 1,05,000 for six months, inclusive of food and laundry services.

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