Bachelor of Business Administration - BBA (Honours / Research)
Alliance University stands as a beacon of excellence in the realm of business education, propelled by its rich heritage and unwavering dedication to nurturing outstanding business leaders. As a premier business school boasting a rich legacy spanning over two decades, Alliance School of Business continues to forge a path of excellence, cultivating generations of business leaders distinguished by their exceptional ethics, exemplary leadership skills, astute critical thinking, empathetic outlook, and visionary mindset.
With its illustrious history, Alliance University's Bachelor of Business Administration (BBA) programme is thoughtfully crafted to establish a strong foundation in business among its students. The programme maintains a constant focus on delivering a curriculum that remains at the forefront of industry standards, ensuring that students are equipped with the latest knowledge and skills. This advanced curriculum is delivered by a cadre of highly accomplished and experienced faculty, who employ an immersive learning approach to create a dynamic and engaging educational experience.
To bridge the gap between academia and the real-world, the BBA programme at Alliance University actively engages students with regular industry interactions. These interactions take the form of insightful guest lectures, stimulating conferences, and enlightening industry visits. Such initiatives enable students to remain abreast of the ever-evolving business landscape, gaining practical insights into real-world scenarios and trends.
Beyond academic pursuits, the Alliance University community is characterized by its collective commitment to fostering the development of well-rounded professionals. This ethos permeates the learning environment and ensures that students are empowered to make informed decisions, communicate effectively, and become catalysts for positive change in the world of business and industry.
- Four Years (BBA Honours)
The course aims at
- Enabling students to acquire contemporary management ideas and concepts
- Developing the ability of students to apply such concepts to practical situations
- Providing a comprehensive learning experience, designed to educate the students about global business practices
- Facilitating learning through complementary networks of students, faculty and industry professionals
Students differ in their individual learning styles, and each student possesses a unique combination of multiple intelligences. Our integrated teaching methodology nurtures a stimulating learning environment to encourage students to learn at higher levels. The delivery methodology is student-centered and includes active learning, inquiry, experiential learning, co-operative and participative learning activities. We focus on integration of knowledge, development of critical thinking, problem solving, and performance skills. Such a learning environment encourages the students to enjoy lessons, try out new things and to think creatively and independently. Our students thrive in a challenging academic atmosphere and enjoy the rich cultural life of the institute.
Commence of the course
Mode of Study
Pre-University / Higher Secondary /10+2 examinations from a recognized board in any discipline with at least 50% marks (45% in case of candidates belonging to reserved categories).
Experiential Learning: Hands-on experiences like case studies and internships for practical application.
Entrepreneurship Focus: Specialized courses, mentorship, and access to start-up networks.
Global Exposure: Exchange programs, study tours, and international collaborations.
Leadership Development: Workshops and activities to nurture leadership and ethical decision-making.
Integration: Research projects, consulting assignments, and industry-driven projects.
Personalized Mentorship: Faculty mentors for individualized attention and career guidance.
Social Responsibility: Emphasis on social entrepreneurship and sustainability.
Alumni Network: Active network offering mentorship and career support.
Industry Recognitions: Accreditation and affiliations validating programme quality.
|Semester I||General Management||English - I||AEC|
|Principles and Practices of Management||Major (Core)|
|Multidisciplinary - 1||Multidisciplinary|
|Multidisciplinary - 2|
|Finance & Accounting||Skill Enhancement - 1||SEC|
|General Management||Value Added Course - 2||VAC|
|Operations Management||Value Added Course - 1|
|Semester II||General Management||English - II||AEC|
|Finance & Accounting||Fundamentals of Accounting||Major (Core)|
|Human Resource Management||Organisational Behaviour|
|General Management||Value Added Course - 3||VAC|
|Multidisciplinary - 3||Multidisciplinary|
|Operations Management||Skill Enhancement - 2||SEC|
|Semester III||General Management||Economic Theory||Major (Core)|
|Operations Management||Production and Operations Management|
|Finance & Accounting||Financial Accounting|
|General Management||Value Added course - 4||VAC|
|Skill Enhancement - 3||SEC|
|Semester IV||Finance & Accounting||Financial Management||Major (Core)|
|Operations Management||Design Thinking|
|Human Resource Management||Human Resource Management|
|Marketing||Minor Vocational - 1||Minor - VOC|
|Consumer Behavior||Major (Core)|
|General Management||Entrepreneurship & Startup Ecosystem||Major (Core)|
|Finance & Accounting||Cost & Management Accounting|
|Electives||Minor Vocational - 2||Minor - VOC|
|Elective - 1||Minor|
|Semester VI||Law||Business & Corporate Law||Major (Core)|
|General Management||Family Business Management|
|Electives||Elective - 2||Minor|
|Electives - 3|
|Operations Management||Minor Vocational - 3||Minor - VOC|
|Semester VII||General Management||Advanced Statistics||Major (Core)|
|Literature Review (CIS)|
|Electives||Elective - 4||Minor|
|Electives - 5|
|Semester VIII||General Management||Business Ethics & Corporate Governance||Major (Core)|
|Dissertation / 3 Major (Core) papers of 4 credits each||Dissertation|
|These courses are intended to broaden the intellectual experience and form part of liberal arts and Science education.|
|Skill Enhancement Courses - SEC|
|These courses are aimed at imparting practical skills, hands-on training, soft skills, etc., to enhance the employability of students. The goal of value-added courses is to help students develop a diverse set of skills and knowledge that can enhance their academic and professional prospects.|
|Value Added Courses - VAC|
|Value-added courses supplement a student's academic curriculum and provide additional skills and knowledge that are beneficial in their future careers. These courses also help students to improve mental, physical and emotional well-being. In addition, these courses help students understand the complex relationships between humans and the dynamic environment.|
|Minor – Vocational Courses: Minor - VOC|
|Vocational Education and Training will form an integral part of the undergraduate program to impart skills along with theory and practical. A minimum of 12 credits will be allotted to the 'Minor' stream relating to Vocational Education and Training and these can be related to the major or minor discipline or choice of the student.|
|Marketing||Marketing of Services|
|Product and Brand Management|
|Sales and Distribution Management|
|Integrated Marketing Communications|
|Finance||Financial Markets and Services|
|Financial Statement Analysis|
|Security Analysis and Portfolio Management|
|International Financial Management|
|Strategic Financial Management|
|Human Resource Management||Corporate Leadership and Organization Development|
|Human Resource Development|
|Labour Laws and Welfare|
|Industrial Relations Management|
|International Human Resource Management|
|Information System & Operations Management||Innovation and Emerging Trends in Technology|
|Lean Operations and Total Quality Management|
|Project and Service Management|
|Business Analytics & Intelligence|
|Green Energy and Sustainable Operations|
|International Business||EXIM Trade|
|Global Marketing Management|
|Intercultural Human Resource Management|
|International Business Finance|
|International Business Law|
|E-Commerce and Digital Marketing||Social Media Marketing & Digital Ecosystem|
|Product and Brand Management|
|Integrated Marketing Communication|
- Classroom attendance is a compulsory component of the course, and students are expected to attend all scheduled classes.
- Students are required to maintain a minimum of 75 percent attendance in every single subject of a particular semester, failing which students will not be permitted to appear for the Semester End Examination.
Industry Internship Program
Students enrolled in the Bachelor of Business Administration course will intern at reputed companies and across key industry sectors to gain direct experience through a field-based assignment. The industry Intership Program offers academic and professional value addition to a student's learning experience.