Bachelor of Design (B. Des.) - Interaction & User Experience Design

The UI/UX Design syllabus provides a comprehensive balance between theoretical understanding and practical expertise. Students explore design principles, user research methodologies, and usability concepts while gaining proficiency in industry-standard tools such as Figma and Adobe XD. Key subjects include Introduction to UI/UX Design, User Research and Analysis, the UX Design Process, UI Design Principles, Interaction Design, Accessibility, Prototyping, Web and Mobile Design, and Portfolio Development. This integrated curriculum ensures learners acquire both conceptual frameworks and practical experience necessary to excel in the dynamic field of user experience and interface design.

B. Des. UX/UI is a specialised undergraduate programme that focuses on creating digital products and services that are both aesthetically appealing and functionally effective. The course integrates design principles, user research, and hands-on exposure to professional tools, enabling students to develop a nuanced understanding of user behaviour and design thinking. Graduates are prepared to enter diverse roles within app design, web design, interaction design, and digital product development, with a strong emphasis on solutions that prioritise the end-user while aligning with industry standards.

The programme begins with foundational design knowledge, covering areas such as Animation, Communication, Fashion, Interaction, Interior, and Product Design. Academic Edge courses further develop digital literacy, communication skills, societal awareness, and problem-solving capabilities. In later semesters, the curriculum progresses to specialised subjects such as Human–Computer Interaction, Interaction Design, Ergonomics, Information Architecture, Creative Coding, and Visualisation for Digital Interfaces. Complementary projects in web and mobile interface design, minor specialisations, and portfolio development ensure students refine both creative expression and technical proficiency, producing well-rounded professionals for the design industry.

Candidates must have successfully completed 10+2 from a recognised Board or Council, with a minimum of 50% marks. A 5% relaxation is provided for applicants from SC/ST categories. This requirement ensures students possess the foundational knowledge necessary to thrive in a rigorous and multidisciplinary design programme.

The Bachelor of Design programme at Alliance University is offered in two formats. The Regular programme spans four years across eight semesters, providing comprehensive coverage of both theory and practice. For lateral entry students, the programme is condensed to three years across six semesters, maintaining the same educational depth while recognising prior learning or experience in design.

Yes. Students develop substantial expertise in design thinking, problem-solving, and user research methodologies. The curriculum integrates theoretical concepts with hands-on applications, enabling learners to approach complex design challenges critically and creatively. Through iterative design processes, students acquire skills to generate user-centric solutions, apply research insights, and evaluate the effectiveness of designs in real-world contexts.

Indeed. Students receive rigorous training in industry-standard digital tools, including Figma, Adobe XD, Sketch, InVision, and Axure. These tools are essential for designing, prototyping, and testing digital experiences. Mastery of these applications enhances employability and equips students to contribute effectively to modern design teams.

Yes. The programme emphasises practical engagement through studio work and live projects. Collaborating with real clients allows students to translate theoretical knowledge into actionable design solutions, developing skills in client communication, teamwork, and project management. Such experiential learning reinforces classroom instruction and builds a professional portfolio demonstrating the ability to tackle authentic industry challenges.

Yes. Students gain extensive industry exposure through internships and collaborations with leading organisations such as Wipro 3D, Strate School of Design, and NASSCOM. These partnerships provide mentorship, dual certifications, and access to innovative digital initiatives, offering practical understanding of professional design environments. Engagement with real-world projects strengthens competencies, preparing learners to navigate complex technological and creative challenges successfully.

Alliance University equips students for emerging fields through hands-on projects, state-of-the-art laboratories, and expert mentorship. Facilities such as IoT labs, immersive media studios, and digital design spaces allow learners to experiment with mobile applications, wearable technologies, augmented/virtual reality, and AI-driven user experiences. This practical exposure ensures graduates are adept at navigating the evolving landscape of digital design and emerging technologies.

Yes. Students are encouraged to present their work at national and international design exhibitions and competitions. Their projects are evaluated by juries comprising industry experts and academic professionals, providing constructive feedback and recognition. These platforms foster professional networking, elevate creative standards, and motivate students to push the boundaries of innovative design.

The programme emphasises a multidisciplinary approach, integrating insights from computer science, business, and psychology to inform design thinking. This cross-disciplinary engagement allows students to create solutions that are technically feasible, commercially viable, and psychologically engaging. By synthesising knowledge from multiple fields, learners develop holistic problem-solving abilities, deepen their understanding of user behaviour, and gain a competitive edge in creating innovative digital experiences.

Yes. Collaborative, team-based projects form a core element of the learning experience. By simulating professional design environments, students develop essential skills in communication, coordination, and collective problem-solving. These projects foster adaptability, leadership, and accountability, preparing graduates to function effectively in the collaborative and fast-paced design industry.

Graduates can pursue diverse careers in the digital and creative sectors. Potential roles include Interaction Designer, User Interface Designer, Digital Product Designer, User Experience Designer, Design Manager, Strategic Designer, Design Consultant, or Design Entrepreneur. The comprehensive training equips students to contribute meaningfully to both established organisations and innovative start-ups, shaping impactful user experiences across multiple platforms.