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Bachelor of Business Administration in Sports Management
Overview
The Bachelor of Business Administration (BBA) in Sports Management is designed to prepare students for the rapidly growing sports industry in India. This dynamic program provides a strong foundation in core business principles while emphasising industry-specific knowledge tailored to the unique demands of the sports sector.
Students gain in-depth exposure to key areas such as sports marketing, finance, law, media, and communication. The curriculum also includes team and facility management, sports analytics, event planning, and entrepreneurship. This interdisciplinary approach allows students to understand the sports ecosystem from multiple perspectives and develop practical skills for real-world applications.
Graduates of this program are well-positioned for diverse career paths, including roles such as sports marketing manager, event coordinator, sponsorship executive, athlete manager/agent, and media coordinator. With the sports industry in India expanding rapidly, this degree equips students to become valuable contributors to its future growth and innovation.
Commence of the course
Course Duration
Mode of Study
Eligibility
Applicants must have passed their 10+2 from recognized Board / Council with minimum 50% marks (45% for SC / ST candidates).
Duration
Three years (Six Semesters), full-time programme
Key Features
Industry-Aligned Curriculum: Learn from a curriculum developed in collaboration with leading experts in the sports industry. This ensures you are exposed to the latest trends, strategies, and best practices in sports management.
Strong Industry Partnerships: Benefit from partnerships with top sports companies that enhance curriculum delivery, provide mentorship, and offer internship opportunities, giving you valuable insights and hands-on experience in the industry.
Experiential Learning: Gain practical experience through internships, live projects, workshops, and regular interactions with industry professionals—bridging the gap between classroom knowledge and real-world application.
Career-Ready Skill Development: Develop essential skills in areas such as sports marketing, event and team management, sponsorships, analytics, and media communications. These competencies are in high demand across the sports ecosystem.
Passion-Driven Career Path: This program is ideal for sports enthusiasts who wish to turn their passion into a career. It empowers students to combine their love for sports with strong business fundamentals, paving the way for impactful careers.
Programme Structure
Objectives
Equip students with a solid understanding of business fundamentals: This encompasses essential fields such as accounting, finance, marketing, and management. This business acumen will serve as the basis for making informed decisions in the sports sector.
Develop in-depth expertise in the sports industry: Students will investigate areas including sports marketing, event management, facility oversight, sports law, and athlete representation.
Enhance critical thinking and problem-solving abilities through analytical perspectives: The programme will incorporate data analysis methods and prompt students to tackle challenges in the sports industry strategically using quantitative approaches.
Foster strong communication and leadership capabilities: Graduates will be able to convey information clearly and effectively with various stakeholders and exhibit robust leadership skills to oversee teams and projects.
Cultivate skills in applying analytical tools to practical sports business issues through coursework and projects: Students will learn to utilise data for informed decision-making, recognise trends, and secure a competitive advantage in the dynamic sports business environment. This expertise will be cultivated through assignments and projects that emulate real-world situations.
Offer internship experiences to refine analytical skills in a professional sports industry context: Internship opportunities will enable students to acquire practical experience in applying the analytical tools and methods learned in class to resolve issues and make informed choices within sports organisations.
Academic Partner
Career Opportunities
- Athlete Management
- Athlete Manager/Agent
- Communication and PR
- League Administration
- Sports Analytics
- Sports Analytics Specialist
- Sports Brand Strategist
- Sports Cultural Consultant
- Sports Entrepreneurship
- Sports Event Coordinator
- Sports Events and Facilities Management
- Sports Facility Manager
- Sports Finance Manager
- Sports Grassroot Level Management
- Sports Hospitality Manager
- Sports Law
- Sports Marketing Manager
- Sports Media
- Sports Media Coordinator
- Sports Merchandising Manager
- Sports Operations Executive
- Sports Sponsorship Manager
- Sports Sustainability Coordinator
- Sports Tourism
- Team Management
For Admissions
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Call Us+91 96200 09825, 080 4619 9053
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Email Usug@alliance.edu.in
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