Faculty
Dr. Anurag Dwivedi
Assistant Professor
Department of Media & Journalism
Dr. Anurag Dwivedi holds a Ph.D. in Mass Communication and is an accomplished academician with diverse experience in teaching, research, and industry engagement in the field of mass communication. He currently serves as an Assistant Professor at the Department of Film and Media Studies, Alliance University, Bengaluru.
With a teaching portfolio that spans across core and interdisciplinary subjects, Dr. Dwivedi brings rich expertise in areas such as Advertising, Public Relations, Media Psychology, Development and Health Communication, Organizational Behaviour, Marketing Communication, and Integrated Marketing Communication. His academic approach emphasizes the integration of theory with real-world media practices, providing students with a well-rounded learning experience.
Dr. Dwivedi’s research interests include Health and Environmental Communication, Media Psychology, Advertising and Society, Brand Management, and the emerging domain of AI and Digital Humanities. He has contributed to reputed journals through his research on topics such as social media influence, public health messaging during crises, digital advertising, and consumer behavior.
In addition to his academic pursuits, Dr. Dwivedi has held teaching positions at institutions like Makhanlal Chaturvedi National University, Bhopal, Fashion TV School of Performing Arts, Ahmedabad and Asian Academy of Film and Television (AAFT) Noida. He also brings hands-on industry experience, having worked as a Social Media Executive with the Department of Information and Public Relations, Government of Uttar Pradesh, as well as with digital marketing agencies and PR firms.
Dr. Dwivedi’s academic ethos centers around fostering critical thinking, encouraging ethical communication practices, and equipping students with the skills to navigate the evolving media landscape with creativity and responsibility.
EDUCATION
PhD in Mass Communication, Jagran Lakecity University, Bhopal (2025)
Dissertation Title: Electronic Media Coverage During Health Crisis: Special Reference to AAJ TAK and ABP News YouTube Content of TV News Channels
UGC-NET Qualified in Mass Communication.
MA in Advertising and Public Relations, Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
Peer-Reviewed Journal Articles
- Dwivedi, Anurag. (2023). Analyzing the Role of Social Media in Shaping Public Response and Information Dissemination during Health Crisis: Special Reference to the COVID-19 Pandemic. Media Mimansa (MCU). ISSN: 2229-5593.
- Dwivedi, Anurag. (2023). Decoding the Social Media Effect: Understanding its Influence on Consumer Purchase Intentions. Journal of Communication and Management. ISSN: 2583-617X (Online).
- Dwivedi, Anurag. (2022). Challenges Faced by Journalists During Lockdown in Covid-19 Pandemic. Media Space – DME Journal of Communication. e-ISSN: 2583-035X.
- Dwivedi, Anurag. (2022). Advertising in the Digital Age: Studying Personalized Advertisements on Mobile and the Internet. Journal of Public Relations and Advertising. ISSN: 2583-3693.
- Dwivedi, Anurag. (2021). COVID-19 Health Reporting on Indian News Channels: A Study of AAJTAK & ABP News on YouTube. Communicator. ISSN: 0588-8093.
- Dwivedi, Anurag. (2023). Decoding the Social Media Effect: Understanding its Influence on Consumer Purchase Intentions. ICSSR Sponsored International Conference – ICAN6, DME Noida, held at MCU, Bhopal.
- Dwivedi, Anurag. (2022). Impact of Social Media during the Covid-19 Pandemic: A Study of India’s First Lockdown. International Conference on Media, Communication and Design, Jagran Lakecity University, Bhopal.
- Dwivedi, Anurag. (2022). Welcome to the Era of Fake News. National Conference on Shifting Paradigm of Indian M&E Industry, KCC Institute, Noida.
- Dwivedi, Anurag. (2021). Preserving Indigenous Knowledge and Culture through Media: A Study of North East India’s Digital Transformation. ICSSR Sponsored National Conference, North-Eastern Hill University, Shillong, Meghalaya.
FACULTY DEVELOPMENT PROGRAMS (FDPs)
- Capacity Building of Faculty on Population, Gender, Adolescent, and Media Issues
Organized by: UNFPA and Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal (February 6–8, 2024) - Shifting Paradigm of Advertising & Public Relations in the Age of Digital Deluge
Organized by: Amity University, Greater Noida - Road Ahead: Developing Next Generation Academic Leaders
Organized by: KCC Institute of Legal and Higher Education, Greater Noida - MOOCs & Blended Learning
Organized by: AAFT University of Media & Arts, Noida
