Dr. Saibaba S.

Assistant Professor

Alliance School of Business

Dr. Saibaba holds a Master’s Degree in Business Administration with Marketing as his specialized area. He has also completed M.F.M and M.A (Advertising and Public Relations). He has over 15 years of industry and teaching experience in Post Graduate courses. He has a flair in subjects such as , Digital and Social media Marketing, IMC and Branding. His research areas include internet marketing, e-consumer behavior and e-CRM. He completed his M.Phil. from Bhratidasan University. He has received his Ph.D. from Acharya Nagarjuna University. Dr. Saibaba has presented papers on contemporary marketing topics at various national & international conferences.

Academic Experience
  • Working as Assistant Professor in School of Business, Alliance University since July 2016
  • Worked as Assistant Professor in Siva Sivani Institute of Management, Secunderabad from July 2007 to June 2016.
  • Worked as Assistant Professor in C.M.R. College of Engineering & Technology, Hyderabad from July 2006 to June 2007.
  • Worked as Assistant Professor in DVR PG Institute of Management studies, Hyderabad from June 2003 to June 2006.
  • Worked as Assistant Professor in Rao’s PG College, Nellore from December 2002 to May 2003.

Industry Experience
  • Worked as Educational Representative in Tata McGraw-Hill Publishing Ltd, Chennai from June 2001 to November 2002.

  • Users’ Attitude toward Online Music Websites and Perceived Risks in Buying Music Online in Journal of Marketing Trends (December, 2010) published IPE, Hyderabad.
  • Factors Influencing the Behavioural Intention to Adopt Internet Banking: An Empirical Study in India in Researchers World– Journal of Arts, Science & Commerce (October 2013).
  • Determinants of Internet banking acceptance in India – a Structural equation modeling (SEM) approach in International Journal of Engineering and Management Sciences (October 2013).
  • Factors Influencing Customers’ Intentions to Use Internet Banking: Model Development and Test in International Journal of Innovative Technology & Adaptive Management (February 2014).
  • Influence of demographic factors of consumers on internet banking adoption in India in Intercontinental Journal of Marketing Research Review (May 2014).
  • Acceptance of Consumers on Internet Banking Services: An Empirical Study in India in PRIMAX International Journal of Commerce and Management Research (May 2014).
  • Business students’ perceptions toward sales as a career in India: An empirical investigation in Intercontinental Journal of Marketing Research Review (May 2014)
  • “Perceptions of Service Quality and Customer Satisfaction of Online Shopping Websites in India” in Ideas, Insights and Innovations on Management Research: An International Perspective by Macmillan (Advanced Research Series).
  • “Service Quality Determinants of E-Commerce Websites: A Content Analysis” in Contemporary Trends in Management by Excel Publishers.
  • Coeditor of Conference proceedings volume titled “Services Marketing in India - Changing Paradigms” published in January 2012.
  • Coeditor of Conference proceedings volume titled “Innovative Marketing Strategies in Emerging Markets – What’s next?” published in February 2013.