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Dr. P. Chandrika Reddy

Associate Professor

Alliance School of Business

Dr. P. Chandrika Reddy is a senior academician with over twenty years of experience in higher education. She specializes in Human Resource Management, Organisational Culture, and Institutional development, with a strong focus on student growth and academic quality. She holds a Ph.D. in Management from Bharathiar University, an MBA from VIT, Vellore, an M.Phil from Vinayaka Mission University, and a Diploma in Training and Development from ISTD, New Delhi.

She has served in academic leadership roles such as Associate Professor and Head of the MBA Department, contributing to curriculum design, accreditation processes, faculty mentoring, and industry-linked student development initiatives. Her teaching and research interests include organizational culture, talent management, leadership, HR analytics, innovation, and sustainability.

Dr. Chandrika has published 40+ research papers, contributed to two educational patents, and authored books and chapters with reputed publishers. She is recognized as an Innovation Ambassador by the Ministry of Education, Government of India, and actively supports innovation and entrepreneurship in academic institutions. She enjoys mentoring students and faculty and remains committed to meaningful research, collaborative learning, and institution building.

List of Journal Publications

  1. Reddy, P. C., Chaudhary, N., Raja, A., & Noordeen, A. R. (2025, October). The influence of social commerce features on impulse purchases: Evidence from emerging markets. Advances in Consumer Research, 2(5), 459–465. ISSN: 0098-9258
  2. Reddy, C. (2025, October). Sales forecasting and demand prediction through time series analysis and machine learning. International Journal of Applied Mathematics (IJAM), 38(6s)1262-1282.pISSN1311-1728,eISSN1314-8060.
  3. Reddy, P. C. (2025). AI-powered adaptive learning: Personalizing education for improved student outcomes. European Economic Letters, 15(1). ISSN 2323-5233.
  4. Reddy, P. C. (2025). AI-enhanced real-time economic data analysis using IoE. In Role of Internet of Everything (IoE), VLSI architecture, and AI in real-time systems (pp. 12–22).
  5. Reddy, P. C. (2025). IoE and AI in real-time e-commerce personalization. In Role of Internet of Everything (IoE), VLSI architecture, and AI in real-time systems (pp. 210–225).
  6. Reddy, P. C. (2024). Comparative study on brand equity of payment apps in India. Educational Administration: Theory and Practice, 30(5), 10264–10275. ISSN 2148-2403.
  7. Reddy, P. C. (2024). Assessing the role of financial literacy in enhancing personal financial decision-making among students. International Journal of Science & Research, 13(5). ISSN 2319-7064.
  8. Reddy, P. C. (2024). Chanakya’s legacy: Navigating leadership and management through ancient wisdom. International Journal of Science & Research, 13(5). ISSN 2319-7064.
  9. Reddy, P. C. (2024). The impact of financial literacy on personal financial decision-making: A study among students. RVIM Journal, 18(2). ISSN 0974-6722.
  10. Reddy, P. C. (2024). Globalization and higher education institutions: Opportunities and challenges for academic institutions in implementing ITC. Journal of Informatics Education and Research, 4(1). ISSN 1526-4726.
  11. Reddy, P. C. (2024). An empirical study on business analytics and its impact on human resource management. International Journal of Cultural Studies and Social Sciences, 20(1). ISSN 2347-4777.
  12. Reddy, P. C. (2024). Investigating the drivers of foreign direct investment (FDI) in the Indian context: An empirical analysis using Stata. Arthshastra: Indian Journal of Economics and Research, 13(3). ISSN 2278-1811.
  13. Reddy, P. C. (2024). A study on determinants of foreign direct investment (FDI) in India. IPE Journal of Management, 14(10). ISSN 2249-9040.

Contribution in Publication of Patents

  1. Levelling up learning: The impact of gamification on learners’ motivation and engagement. Indian Patent Office. Application No.202541065406 A, Publication Date: 18/07/2025.
  2. The contribution of student support services to academic success and graduation rates in higher education. Indian Patent Office.. Application No. 202421050059 A. Published Dec 2024.

    1. Reddy, P. C. (2025, February 13–14). Challenges and opportunities for sustainable RUBAN society. DSBA International Conference on Sustainable RUBAN Society, Bengaluru, India.
    2. Reddy, P. C. (2024, April 26–27). Impact of AI in banking sector. Third International Conference on Recent Trends in Multi-Disciplinary Research (ICROM 3.0), Eudoxia University (Online).
    3. Reddy, P. C. (2024, April 26–27). Exploring Chanakya’s timeless wisdom: Bridging ancient insights with contemporary leadership and management practices. Third International Conference on Recent Trends in Multi-Disciplinary Research (ICROM 3.0), Eudoxia University (Online).
    4. Reddy, P. C. (2024, April 26–27). Evaluation of gold investment as an asset with reference to Indian household market. Third International Conference on Recent Trends in Multi-Disciplinary Research (ICROM 3.0), Eudoxia University (Online).
    5. Reddy, P. C. (2024, April 26–27). The role of green accounting in sustainable development in India. Third International Conference on Recent Trends in Multi-Disciplinary Research (ICROM 3.0), Eudoxia University (Online).
    6. Reddy, P. C. (2024, April 26–27). Evolution of mutual funds investing in the digital age: A literature review-based study. Third International Conference on Recent Trends in Multi-Disciplinary Research (ICROM 3.0), Eudoxia University (Online).
    7. Reddy, P. C. (2024, April 26–27). An overview of future cryptocurrency in India. Third International Conference on Recent Trends in Multi-Disciplinary Research (ICROM 3.0), Eudoxia University (Online).
    8. Reddy, P. C. (2024, March 29–30). The role of FDP in advancing sustainability in higher education with reference to qualitative research studies. International Conference COM 4.0, Eudoxia Research University, USA (Online).
    9. Reddy, P. C. (2024, February 16–17). Impact of HR analytics on HRIS with reference to IT companies. International Conference on Zero Carbon, Bengaluru City University & Birmingham University, Bengaluru, India.
    10. Reddy, P. C. (2023, June 30). A study on role of HR analytics in performance management. ICCTCM International Conference, St. Francis College, Bengaluru, India.
    11. Reddy, P. C. (2023, June 30). A study on ethical dimensions in performance management. ICCTCM International Conference, St. Francis College, Bengaluru, India.
    12. Reddy, P. C. (2023, June 30). A study on latest business models for food delivery management. ICCTCM International Conference, St. Francis College, Bengaluru, India.

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