Dr. Mohammed Usman

• Mohammed Usman Et al (2025) Sustainable Marketing: How Green Branding Affects Consumer Perceptions. Advances in Consumer Research a Vol (2) ADBC B
• Mohammed Usman, Et al (2025)  AI-Based Forecasting of Staffing Requirements Using Market and Business Trend Data  International Journal Of Advance  Scientific Research and Engineering trendsVolume 9,   Issue 5,   Year: 2025 Scopus( Q1) H Index 13
• Miah, M. D., Kassim, N. M., Zain, M., & Usman, M. (2024). Factors affecting SMEs’ choice of banks in Oman: an emphasis on Islamic banks. International Journal of Islamic and Middle Eastern Finance and Management.(Scopus Q2) H Index 7
• Mohammed Usman, Dr. Indrajit Goswami, K. N. Jahnavi, Dr. Sreeanandan, Dr. Priyambada Purohit and Charu Goyal (2023). Quality of Strategic Business Management in Future Growth in IT Sector. Korea Review of International Studies, pp 25-32 vol16, ISSN : 1226-4741, ADBC- C
• Gupta, R., Usman, M., Kashid, P. V., Mohan, M. L., Gaidhani, V. A., & Ghuge, M. A. R. (2023). Artificial Intelligence and IoT in Retail Marketing: Innovations in Smart Stores and Personalized Shopping. Artificial Intelligence, 5(2). ADBC C
• Adil Al Busaidi, Mohammed Usman, Norizan Bint Mohd Kassim (2022) Total Quality Management Implementation in Oil and Gas Sector Organisations-A Case Study from the Sultanate of Oman, Journal of Positive School Psychology Vol. 6, No. 4, 6756 – 6771 (Scopus Q2) H Index 5
• Phasinam, K., Usman, M., Bhattacharya, S., Kassanuk, T., Tongkachok, K. (2022). Comparative Analysis of Environmental Internet of Things (IoT) and Its Techniques to Improve Profit Margin in a Small Business. Emerging Technologies in Computer Engineering: Cognitive Computing and Intelligent IoT. ICETCE 2022. Communications in Computer and Information Science, vol 1591. Springer, Cham. https://doi.org/10.1007/978-3-031-07012-9_14
• R Shriram, Shyni Carmel Mary, Mohammed Usman Yasmeen Sultana, Shushma Jaiswal (2022) "Exploring the Effectiveness of Business Management and Artificial Intelligence in Direct Marketing" Korea Review of International Studies, Vol 15 Issue 3 Pp 32-41 ISSN 1226-4741 H Index 67 (ABDC ‘C’ )
• Zhang, Y., Kou, X., Song, Z., Fan, Y., Usman, M. & Jagota, V. (2021). Research on logistics management layout optimization and real-time application based on nonlinear programming. Nonlinear Engineering, 10(1), 526-534. https://doi.org/10.1515/nleng-2021-0043 ( Scopus Q2) H Index 15
• Sharma, M. Usman, S.M. Jayadeva, R Saholitianaand H.K. Channi (2021) "Investigating The Use Of Performance Management On Customer Service And Their Impact On E-Commerce To Gain Competitive Advantage" Vidyabharati International Interdisciplinary Research Journal, pp 2342 -49, ISSN: 2319-4979
• Al-Abri, E, Usman, M, and Mondal, S. (2021) How Does the Country-of-Origin Influence Consumer Purchase Decisions? Evidence from Oman. Review of International Geographical Education (RIGEO), 11(11), 178- 193.https://doi.org/ 10.48047/rigeo. (Scopus Q3) H-Index 4 ISSN: 2146-0353
• Miah, Mohammad D., Rashedul Hasan, and Mohammed Usman. (2021). "Carbon Emissions and Firm Performance: Evidence from Financial and Non-Financial Firms from Selected Emerging Economies" Sustainability 13, no. 23: 1328. (Scopus Q1) H Index 85 https://doi.org/10.3390/su13231328
• Miah, Mohammad D., Mohammed Usman, and Yasushi Suzuki. Economic Considerations of Legal Delimitation: Evidence from Judicial Verdicts in Bangladesh Courts (Volume 13), Issue 3 (2021) Institutions and Economics, University of Malaya, DOI: https://doi.org/10.22452/IJIE.vol13no3.5, (Scopus Q4) H-Index 9
• Usman, M. (2020). A study of Perception and Engagement as a response of Consumers towards ads on Facebook and Google search engine. Archives of Business Research, 8(10), 102–112. https://doi.org/10.14738/abr.810.9252. ( Scopus )H-Index 4
• Jamshidi, D., and Usman, M. (2020). "Do Customers Use and Recommend Islamic Credit Cards?" Journal Opción, Vol 26   3-25, https://produccioncientificaluz.org/index.php/opcion/article/view/31744 (Scopus Q3), H-Index-11,
• Usman, M. (2019), "Does Advertising Affect Gender Perception?" International Journal of Engineering & Technology, Vol. 8. (3)15-20,https://doi.org/10.14738/abr.810.2020. (Scopus Q3) H Index - -21,
• Usman, M. and Banu. A. (2019), "A Study on Impact of Financial Stress on Students' Index Academics", Journal of Business and Economic Policy, Vol. 6(1), 58-64. ISSN 2375-0766 (Print), 2375-0774 (Online) DOI: https://doi.org/30845 /abr.810.2019
• Usman, M. and Nayaka, D.(2019). "IFRS-A new innings in global Business, International Open Journal of Humanities and Social Science Vol. 2. (1), 32-38.
• Usman, M.and Nayaka .D. (2019). "A Study on Influential Factors of Web-Based Disclosure". International Journal of Interdisciplinary Current Advanced Research, Vol. 1. (3).1-9.
• Usman, M. (2019). "Does constant advertising change consumer attitude? "Journal of Business and Retail Management Research (JBRMR), Vol. 13 (4) 1-11. (Scopus Q4) H-Index-15
• Nayaka, D., & Usman, M. (2017). "A study of financial analyst (FA) and retail investors (RI) perceptions of Web-Based reporting (WBR) in India". Asian Journal of Development Matters, Vol. 1 (2), 56-66.
• Usman, M.(2017). "An Empirical Study of Viewers Behavior during Television Commercial Breaks: A Case Study of Bangalore District". Intercontinental Journal of Marketing Research Review, Vol. 3. (2).21-27. (Scopus Q4) H-Index-6.
• Omezzine, A., Al-Jabri, O., Usman and M., Younis, M. (2017) "Challenges faced in Fish Supply Chain in the Sultanate of Oman., Logistics Facing Challenges of Food Security and Environmental Protection". Journal of International Food & Agribusiness Marketing, Vol. 10. (2).53-69.
• Usman, M. and Nayaka, K. D. (2017). "A study of financial analyst and retail investors (RI) perceptions of Web-Based reporting (WBR) in India". Asian Journal of Development Matters, Vol. 11. (2) 56 – 66.
• Nayaka, D and Usman, M. (2015). "Corporate Social Responsibility: A Case Study of two Indian Companies for the Inclusive Development".ITIHAS -The Journal of Indian Management, Vol. 5, (3). 22-34.
• Usman, M. and Nayaka, D. (2015). "A Review of Corporate Social Responsibility and Inclusive Growth in India". Journal of Management Research, Vol. 4. (2) .38-53.
• Ayoob, C. P., Usman, M., and Suresh, A. (2012). "Marketing Co-operatives and Attitude of Coconut Growers: A Case Study in Kerala State in India". Advances In Management, 2012, Vol. 5(1). 42-49. Scopus Q4) H-Index-64
• Usman, M. and Nanjegowda K.N. (2012). Television Advertising Ethics: A Study of Gender-Based Differences in Bangalore Urban District. Journal of Social Change and Development. Vol. 3 (2) 45-64
• Usman, M.  and Nanjegowda, K.N. (2011)." Attitude towards Television Advertising: A Study of Bangalore Urban District".Journal of Social Change and Development. Oct 2011. Vol. 2 (9). 23-31  https://EconPapers.repec.org/RePEc:mgn:journl:v:5:y:2012:i:1:a:5

CONFERENCE PRESENTATIONSAND WORKSHOP ATTENDANCE ( Selected)

• Usman, M. (2019). IFRS: A New Innings in Global Business. Paper presented at the International Conference for Academic Disciplines, Harvard University, May 28-June 1, Boston, U.S.A.
• Nayaka, D. and Usman, M. (2019). Infrastructural and Sustainable Development: Issues and Challenges, Paper presented at the Conference on Sustainability and Environment, University of Mysore, January 19-20, Karnataka, India.
• Usman, M. (2018). New Era in Supply Chain Management. Paper presented at the Conference on Innovative Research in Supply Chain Management ", August 29, Dubai, U.A.E.
• Norizan, M..K., Al Khayari and Usman, M. (2018). The Relationship between Service Quality Dimensions, Customer Satisfaction and Loyalty in Airlines Setting: The Case of Oman Air Faculty. Paper presented at the International Conference on Customer Relationship Management, College of Banking. May 31, Banking and Financial Studies, Oman.
• Omezzine, A., Usman, M., Younes, S., and Al Jabri, O. (2017). Fish supply Chain in Oman. Paper presented at the International Academic Conference on Social Sciences, June 22-23, University of Poznan, Poland.
• Omezzine, A. Usman, M., and Al Jabri, O. (2017). Fish Price Variations in Oman and Their Impacts on Market Development Policies: A Comprehensive Analysis of Spatial Price Fluctuations, Paper presented at the 5th International Academic Conference on Social Sciences, August 7-8, University of Barcelona, Spain.
• Targeted Customer. In 2024 International Conference on Communication, Computer Sciences and Engineering (IC3SE) (pp. 1433-1437
• Dynamics of Digital Marketing by Including Cybersecurity Measures and Safeguarding Consumer Data. In 2024 International Conference on Trends in Quantum Computing and Emerging Business Technologies (pp. 1-5).
• Nayaka, D. & Usman, M. (2019) "Infrastructural and Sustainable Development: Issues and Challenges," Conference on Sustainability and Environment, University of Mysore. Enhancing Advertising Initiatives: Using Machine Learning Algorithms to Engage
• Presented paper titled “The Role of Website Personalization in Creating Urge to Buy Impulsively: A Conceptual Framework” at International Hazar Scientific Researched  Conferences II, Baku, Azerbaijan, Khazar University, April 10-12, 2021.
• Presented paper titled “Impulsive Buying on Social Media Platforms: A Bibliometric Analysis” at International e-conference on the age of Digital Transformation, December 18-19, 2020 held at IMS Unison University
• A Bibliometric Review On The Development Of E-tourism Research” at 1st Virtua International Conference on Rural Tourism – Challenges, Scope and entrepreneurship Development, 12-13 September 2020 held at DIT, Dehradun
• Transforming Business Decision Making With Internet Of Things (IoT) And Machine Learning (ML)” at IEE International Conference on Decision Aid Sciences andApplication (DASA), 2020 held at University of Bahrain, Bahrain .
• Presented paper titled. Infrastructural and Sustainable Development: Issues and Challenges, Paper presented at the Conference on Sustainability and Environment,  University of Mysore, January 19-20, Karnataka, India.
• Presented paper titled “Exploring the Role of Web Personalization in Consumer Green Purchasing Behavior: A Conceptual Framework” at IEEE Third International Sustainability and Resilience Conference: Climate Change, 2021, held at University of Bahrain, Bahrain
• Presented paper titled “New Era in Supply Chain Management. Paper presented at the Conference on Innovative Research in Supply Chain Management ", August 29, Dubai, U.A.E.
• Presented paper titled “The Relationship between Service Quality Dimensions, Customer Satisfaction and Loyalty in Airlines Setting: The Case of Oman Air Faculty.
• Paper presented at the International Conference on Customer Relationship Management, College of Banking. May 31, Banking and Financial Studies, Oman.
• Presented paper titled . Fish supply Chain in Oman. Paper presented at the InternationalAcademic Conference on Social Sciences, June 22-23, University of Poznan, Poland.
• Presented paper titled International Conference on Business, Social Responsibility And Transformation: Indian &Amp; International Perspective, February 8-9 2013
• Presented a paper “Fish Price Variations in Oman and Their Impacts on Market Development Policies: A Comprehensive Analysis of Spatial Price Fluctuations, “at the 5th International Academic Conference on Social Sciences, August 7-8, University of Barcelona, Spain.

BOOKS & BOOK CHAPTER PUBLICATIONS

• Digital Marketing
  Authors: Mohammed Usman, Kumar Ratnesh, Rajiv Kumar Singh
  ISBN-10: 9355151713 | ISBN-13: 978-9355151711
  Publisher: Book River Publishing, 2022
• Digital Marketing Strategy
  Authors: Mohammed Usman, Gadage P.S Prabha Jain, Jayanti Goyal
  ISBN: 9789355151711
  Publisher: Book River Publishing
• Strategic Human Resource Management
  Authors: Mohammed Usman, Gadadh Latha, Pawar
  ISBN: 9789392313349
  Publisher: Taran Publications, 2022
• Business and Society
  Authors: Mohammed Usman, Jyoti Dashora, Manisha Mani  and Long Tam Tham
  ISBN :9789355153432
  Publisher :Book Rivers London

Book Chapters

• Oligopolistic Markets Employing an Intelligent Physarum Solution for Supply Chain Networks
  Authors : Priti Gupta, Mohammed Usman, H. Pal Thethi, Nandha Kumar K. G., Mohit Tiwari, Joshuva Arockia Dhanraj
  Published in : in : Utilization of AI Technology in Supply Chain Management
  DOI: 10.4018/979-8-3693-3593-2
  ISBN13: 9798369335932|EISBN13: 9798369335949
• Comparative Analysis of Environmental Internet of Things (IoT) and Its Techniques to Improve Profit Margin in a Small Business
  Authors: Phasinam, K., Usman, M., Bhattacharya, S., Kassanuk, T., Tongkachok, K.
  Published in: Emerging Technologies in Computer Engineering: Cognitive Computing and Intelligent IoT, Communications in Computer and Information Science, vol 1591, Springer, Cham
• Corporate Responsibility towards Sustainable Development
  Authors: Usman, M., and Devaraja, K.M.
  Published in: Infrastructure and Sustainable Development: Issues and Challenges, Basudev Somani College Mysore, ISBN No: 978-81-927970-9-0, 01-2018