Faculty

Lights

Dr. Manisha Dixit

Professor

Department of Media & Journalism

Dr. Manisha Dixit has earned her Ph.D. from Birla Institute of Technology, (BITS) in critical Analysis of media practices in India for Television Reality Shows.   Before joining academics, Dr. Dixit has worked as a journalist with Hindustan Times, the leading English daily newspaper of India. Thereafter, she has worked with BITS, PILANI, Symbiosis, MIT International School of Broadcasting and Journalism, Welingkar Mumbai.

Dr. Dixit has diverse educational qualifications that include Bachelor of Law, Bachelor of Journalism and Mass Communication, and Masters of Arts in English Literature. She has presented several papers at national and international conferences. She has also published several research papers in reputed journals such as Quarterly Review of Film and Television, Taylor and Francis, International Journal of Sales and Marketing Management, International Journal of Communication, to name a few. Presently she has translated a book and some of her research papers are under review.

Journals

  • Dixit Manisha (2020) Current media practices regard to Reality Shows : A critical reflection on the Indian Market . Quarterly Review of  Film and Video . Taylor and   Francis, Routledge. The DOI of paper is: 10.1080/10509208.2020.1823185. link: http://dx.doi.org/10.1080/10509208.2020.1823185
  • Dixit Manisha (2020)  An exploratory study of fluid nature of Reality Shows: Assessing definitions and characteristics. Quarterly Review of  Film and Video . Taylor and Francis, Routledge
    The DOI of  paper is: 10.1080/10509208.2020.1827659. Link: http://dx.doi.org/10.1080/10509208.2020.1827659
  • Dixit Manisha (2018) Application of cultivation theory for young viewers of Reality Shows. International conference on Media Culture and Ethics BITS PILANI, February 9 and 10. Macmillan Publishers India Private Ltd 2018.
  • Dixit Manisha and Raman Meenakshi.“Enhancing the Impact of TV Reality Shows by Understanding  the Viewers Interest”.  International Journal of Communication (A Bahri Publication )Vol23 September 2013.
  • Dixit Manisha and Raman Meenakshi. “A Comparative Analysis of the Indian and the Western Audience  for TV Reality Shows”. International Journal of Sales and Marketing Management (A  journal of  IASET), Vol.1, Issue 1, Aug 31, 2012. http://www.iaset.us/view_archives.php?year=2012&jid=33&jtype=2

      • Dixit Manisha (2018) Application of cultivation theory for young viewers of Reality Shows. International conference on Media Culture and Ethics BITS PILANI, February 9 and 10.
      • Dixit Manisha (2016)  An exploratory study of fluid nature of Reality Shows: Assessing definitions and characteristics. 1st International conference on Multidisciplinary Method  and Model  (ICMMM 2016) Universiti Teknologi Malaysia, Johor Bahru, Malaysia August 2016.
      • Dixit Manisha (2016) Current media practices regard to Reality Shows : A critical reflection on the Indian market. 6th International conference on Journalism and Mass Communications.   Singapore  October 10-11, 2016.
      • Dixit Manisha (2016) Application of Social Cognitive Theory for viewers of Reality Shows.
      • International Conference on Media and Communication: Prospects and challenges. Symbiosis International University, Lavale, Pune,  October 6-7, 2016.
      • Dixit Manisha (2011) Audience empowerment through TV Reality Shows by Media National  Conference on Challenges in Information Systems and Technology computational Techniques and Business Intelligence” September 9, 2011. Apeejay Dwarka, New Delhi.
      • Dixit Manisha (2010) Media management with special emphasis on TV Reality Shows: An audience driven approach. International Doctoral Colloquium Jan 8-9, 2010. IIM Ahmedabad.
      • Dixit Manisha (2008) Extending components of soft skills to media. International Conference on Soft Skills Development Strategies: Corporate and Academia Perspectives Sept 19-20, 2008. BITS PILANI.
      • Dixit Manisha (2020) Critical analysis of Indian audiences liking and disliking for TV Reality  Asian Communication Review.  (Under review).
      • Dixit Manisha (2020) Application of social cognitive theory for light viewers of Reality Shows. Quarterly Review of Film and Television   Taylor and Francis (Under review).