Bachelor of Design (B. Des.) - Product Design

Career opportunities include Product Designer, Industrial Designer, Interaction Designer, Design Manager, Furniture Designer, Product Visualiser, CMF Designer, Product Design Consultant, and Design Researcher. Graduates can also explore freelance work, higher studies, or entrepreneurial ventures.

Applicants must have completed 10+2 from a recognised Board or Council with a minimum of 50% marks (45% for SC/ST candidates). The application process involves registering on the University’s application portal, completing the online form, and submitting required documents such as mark sheets, a creative portfolio, and a passport-sized photograph. After paying the application fee, candidates are assessed through the Alliance Design Aptitude Test (ADAT), a portfolio review, and a personal interview, which collectively evaluate design aptitude, creativity, and potential.

Yes. Alliance University provides placement assistance for its B. Des. in Product Design programme. The University’s dedicated Training and Placement Cell works with industry partners to facilitate internships and job placements for students.

Yes. The programme places strong emphasis on materials, manufacturing processes, and prototyping techniques. Students gain hands-on experience with a wide range of materials, learning their properties, applications, and sustainability considerations. The curriculum integrates modern fabrication methods, allowing learners to translate designs from concept to physical product. Workshops, lab sessions, and studio projects cover rapid prototyping, 3D modelling, and additive manufacturing techniques, ensuring graduates are adept at creating functional, market-ready designs.

Yes. The curriculum blends theory with practice through internships, live projects, workshops, and design exhibitions. Students gain experience by collaborating with industry partners, experimenting with materials and technologies, and presenting their work at exhibitions and showcases, building strong portfolios and industry-ready skills.

Yes. Students have access to state-of-the-art labs, design studios, and prototyping facilities. Advanced tools and technologies support hands-on learning across disciplines such as product design, interaction design, and interior design. Dedicated workshops and fabrication labs allow students to experiment, create prototypes, and test designs in real-world scenarios.

Yes. Alliance University encourages students to participate in design competitions globally, helping them showcase creativity, receive expert feedback, and enhance professional portfolios. Competitions also develop critical thinking, problem-solving, and presentation skills essential for a successful design career.

The programme offers extensive multidisciplinary exposure, integrating knowledge from engineering, business, sustainability, and user experience. Students learn to design solutions that are practical, innovative, and socially responsible. Collaborative projects, industry partnerships, and integrated coursework provide insights into technical feasibility, market viability, sustainable practices, and human-centred design.

Yes. Eco-friendly, sustainable, and socially responsible design is a core focus of the B. Des. Product Design curriculum.

Graduates can pursue careers as Design Researchers, User Researchers, 3D Modellers, CAD Designers, Packaging Designers, Toy/Game Designers, Furniture Designers, Automotive Designers, and more. Opportunities also exist for freelance work, higher studies, or entrepreneurial ventures.

The programme equips students with a strong foundation in design thinking, materials, manufacturing, prototyping, and user-centred design. Exposure to international design standards, industry-relevant tools, hands-on projects, internships, and global competitions ensures graduates develop skills valued worldwide, preparing them for careers in product design, industrial design, user experience, and innovation.

Yes. Alliance University provides a wide range of scholarships and financial aid opportunities for deserving and meritorious students. These are awarded on the basis of academic performance, national entrance exam scores, and other achievements such as excellence in sports or cultural activities, as well as on need-based considerations.

• AUSAT: Students scoring 75% or above in Class 10 and 12 may receive 25%, 35%, or 50% tuition fee waivers.
• UCEED: Scores ≥ 200 qualify for a 35% waiver; scores ≥ 150 qualify for 25%.
• NID DAT: Percentiles ≥ 90 receive 50%; 85–89.99 receive 35%; 80–84.99 receive 25%.

The course covers the entire design process from concept to creation. Students learn about materials, manufacturing techniques, ergonomics, user-centred design, sustainability, design thinking, prototyping, 3D modelling, visualisation, and industry-standard digital tools. Hands-on studio work, workshops, and live projects provide practical experience, while multidisciplinary exposure equips graduates to develop globally relevant, market-ready designs.

Students are trained in a range of software tools for designing, visualising, and prototyping products effectively. Common tools include:

• 3D Modelling & CAD Software
• Rendering & Visualisation Tools
• Sketching & Concept Design Tools
• Prototyping & Simulation Tools
• Other software relevant to product development