Alliance School of Design at Alliance University conducted a session titled “Intertwining Sustainability and Responsibility” during the product launch of S.W.A.D.E.S. Fashion. The event focused on integrating sustainability within fashion and branding, aligning design practices with environmental and social responsibility.

Voices in Sustainable Innovation

The session included insights from Subhashree Mishra, Co-founder of Mool Innovation, who participated as the guest of honour. A panel discussion brought together design and sustainability professionals, including Srishti Bajaj; Himanshu Barola, Founder of Everything Recycles; Parasar Sarma, Founder of Higros.in; and Siddarth “Sid” Baliga, Co-founder of S.W.A.D.E.S.Fashion. The discussion was moderated by Dr Ray Titus, Pro Vice-Chancellor (Incubation and Innovation) and Dean, Alliance School of Business.

The speakers shared perspectives on the role of design in driving sustainable development and shaping brand identity through conscious production and consumption. Emphasis was placed on the challenges and opportunities in responsible entrepreneurship, circular economy models, and innovation in materials and processes.

Runway Showcase of Sustainable Design

As part of the launch, students from the Alliance School of Design presented a curated collection of sustainable fashion. The runway featured apparel and accessories that demonstrated a commitment to eco-conscious design principles. The showcase included Swadeshi’s latest collection of sustainable bags, reflecting contemporary aesthetics rooted in responsible production methods.

The visual presentation highlighted the potential of combining traditional techniques with modern functionality. It served as a platform for students to exhibit their creative work while reinforcing the message of sustainability through visual storytelling.

Linking Curriculum with Contemporary Practice

The event provided an opportunity for students to engage with industry practitioners and explore the real-world application of academic concepts. It connected classroom learning with current trends in sustainable design, encouraging reflective practice and collaborative dialogue.

The session supported the broader academic goal of integrating sustainability into design education. It demonstrated the relevance of socially responsible branding and design in shaping market preferences and consumer behaviour.

Reinforcing Design as a Catalyst for Change

The initiative contributed to Alliance University’s focus on nurturing innovation that aligns with environmental and ethical imperatives. By promoting discussions around sustainability, the event reinforced the role of design as a medium for social impact and long-term value creation.

Through platforms such as these, the Alliance School of Design continues to prepare students to approach creative challenges with responsibility and purpose. The session offered insights into how sustainability can be embedded into the design process, positioning designers as change-makers in both industry and community.