Introduction

Alliance University recently welcomed Mr. Kanav Sharma, Senior Manager – Corporate and Marketing Communications, Tata Hitachi Construction Machinery Company Private Limited, for a session titled “Brand You: The CEO of Your Own Identity.” The event was part of Mehfil-e-Corporate, an initiative designed to connect corporate leaders with students for meaningful exchanges of ideas, networking, and inspiration.

Branding as a Life Skill

The session brought together students from across the University and highlighted the evolving role of branding in professional life. Mr. Sharma explained that branding is no longer limited to marketing but is an essential life skill in today’s workplace. He emphasised that each individual is already a brand, and that authenticity, consistency, and clarity are key to strengthening personal identity and professional growth.

Through real-world case studies of companies and individuals, he demonstrated how perception shapes positioning and why “top-of-the-mind” awareness matters in competitive environments. His talk featured thoughtfully designed visuals, live brand analyses, and discussions that encouraged students to reflect on their own journeys.

Lessons from Practice

Mr. Sharma’s interactive approach created space for dialogue and learning. He underlined the importance of genuine brand elements over gimmicks and encouraged students to focus on building credibility through clear communication. The lively Q&A session allowed participants to raise questions and gain practical takeaways on how to position themselves effectively in professional settings.

A Balanced Evening

The evening concluded with a performance by stand-up comedian Shivanya Shukla, whose light-hearted reflections on corporate culture and student life offered a refreshing balance to the session’s serious themes. The event closed with congratulations from university dignitaries, leaving students with a reminder that personal branding is not a one-time exercise but a practice lived each day.

Conclusion

Mehfil-e-Corporate continues to provide Alliance University students with opportunities to learn directly from industry leaders. The session with Mr. Sharma reinforced the idea that managing one’s personal brand is central to career success and personal development.