Alliance University organised a one-day workshop on Effective Selling Techniques for Corporate Professionals under the Management Development Programme (MDP) and Corporate Training Programme (CTP).

Purpose of the Workshop

The programme was designed to equip sales professionals with essential communication and interpersonal strategies, with a particular focus on building trust, ownership and collaboration. The objective was to enable participants to strengthen customer engagement and establish long-term client relationships in a structured and effective manner.

Structure and Methodology

The workshop was conducted in an interactive and experiential format. Activities included guided discussions, case studies, role-plays, gamified simulations, and peer feedback. This approach gave participants the opportunity to practise skills in real time, learn from one another, and understand the nuances of customer-facing situations.

Key Outcomes

The sessions helped participants develop a confident sales identity grounded in self-awareness and motivation. They worked on strengthening interpersonal skills such as body language, professionalism, and managing client expectations. The programme also emphasised objection handling, value-based communication in meetings, and fostering collaboration for win–win negotiations.

Resource Person

The workshop was facilitated by Ms. Maithili Radhakrishnan, Founder of iGati Learning Solutions. Ms. Radhakrishnan is an experienced corporate coach with more than 19 years in learning and organisational development. She has conducted training programmes across several countries and is known for using experiential learning techniques including simulations, gamification and theatre-based approaches.

Participant Engagement

The event brought together 14 corporate professionals from diverse sales and client-facing roles. The participants actively engaged in discussions, simulations, and feedback exercises, which gave them the opportunity to connect theory with practice. By the end of the day, they had not only refined their selling skills but also gained renewed confidence to apply these strategies in their professional environments.

Conclusion

The workshop reflected Alliance University’s ongoing commitment to delivering professional training programmes that respond to industry needs. By focusing on practical skills, experiential learning, and interpersonal growth, the session supported participants in strengthening their capabilities and preparing for more effective engagement with clients.