May 26 & 27, 2023

(Hybrid Mode)

Important Dates

About Us


Alliance University is a leading Private University, having carved a niche for itself in the last 25 years through its philosophy of "Alliance Education" that focuses on 'education for all', 'access to all', based on the principles of equality, diversity, and inclusion. Alliance reimagines the idea of the university by creating a community that leads the charge against the complex challenges of the 21st century. The university conceives research to be the essence of all teaching and learning practices. A unity between research and teaching is promoted to extend the frontiers of knowledge in order to solve real world problems at the local, national, and global scale. For this purpose, the university seeks to be the nerve centre of interaction between the academician, industry, the government, the civil society, and the community at large.

Rapid evolution of digital technologies, digital transformation and global nature of digitization has increasingly become the leading force for innovation driven development and when technological and social change is transforming the concept of employability, the university embraces the increasing diversity of specializations while retaining the impulse to unify all knowledge. Freely working across divergent streams of knowledge like Innovative Practice Base, Business Operations and Management, Artificial Intelligence, Human Resource Management, Public Policy, Data Science and transdisciplinary studies nurtures a dynamic foundation for the spirit of collaboration, inquiry, and enterprise.


Alliance Ascent College, a constituent college of Alliance University, provides a high-quality academic environment with dedicated teaching staff and recognized strength in applied research underpinned by outstanding support of the university. The objective is to provide students with the knowledge and skills to become successful business leaders as well as responsible social stewards. Alliance Ascent College provides opportunities for graduates to pursue management education with passion and confidence. The faculty members at AAC augment their teaching with the latest research that helps to update stakeholders on the recent trends and thrives for excellence in research and development, promotes research in the various fields of management and provide reference to community to formulate relevant policies and build a strong network of alumni and industry to interact with.

Conference Overview

International Conference on "Business, Innovation and Sustainability in Digital Era" aims at capturing the role of changing business, innovations, and sustainability in the current dynamic business environment. The Conference seeks to deliberate upon the emerging theories, concepts and models in general, practical challenges are encountered and innovative solutions adopted with respect to different functional areas under management in the digital era. Today business organizations are required to adapt themselves to cutting-edge technology to ensure their sustainability. They are required to harness their resources and redefine obsolete models to implement new technologies in the business processes such as customer-focused applications, business-critical production and logistics management or financial solutions, among others. Businesses in all sectors are facing a situation where technology is changing the landscape around them, transitioning from the back room of an organization into the hands of customers, employees, and society.

In this backdrop, Alliance Ascent College is conducting a two-day International Conference on 'Business, Innovation and Sustainability in Digital Era'. The conference endeavors to create a forum for academicians, researchers, industry leaders to share their ideas and research findings and address contemporary issues and challenges in business and industry. Additionally, it attempts to propagate a research centric culture in various domains of management as well as interdisciplinary and allied fields both in Indian and Global context.

Objective of the Conference

The broad objective is to provide a forum to share information and experiences between researchers, academicians, industry experts, consultants, and authorities in the field of business, innovation, digital transformation, and sustainability.

The Objective of knowledge sharing shall be achieved through:

  • To examine the rapid technological change and evaluate the strategies and tools that support Global Digital Transformation.
  • To encourage and enhance research on Innovations in Business that ensure sustainability in Digital Era.
  • To promote discussion that stimulates the exchange of ideas and innovative thinking among researchers, development practitioners and policymakers.
  • To provide an opportunity and platform for researchers and organizations to share knowledge and discussion.



Manav Goel

Tech Lead for the Climate team at Meta
Machine learning at Facebook, USA

Mohit Gopal

Chief Operating Officer
PayU, India


PANEL DISCUSSION on Day 2 with a Conglomerate of Experts

Moderated by
Ray Titus

Professor of Marketing, Alliance School of Business


Founder & Vice president of Jordanian Association for Entrepreneurship. Assistant Professor of Entrepreneurship and Innovation at Al-Zaytoonah University of Jordan and the Co – Founder of MIAMI business solutions.

Maneesha Bhusal

VP of CX, Cenomi Group, Saudi Arabia. An Executive with 20+ years in CS & CX has varied industries including ecommerce, banking, real estate, telecom.

Subhasis Ray

Professor, Department of Marketing at Xavier Institute of Management.

Benjamin Mathew
President, Rural transformation and Innovation Centre, Deshpande Foundation.

Mr. Manas

Category Head - Snacks at Britannia Industries Limited Mumbai, Maharashtra, India.



Paromita Goswami
Professor, Department of Marketing Management, School of Management and Entrepreneurship, Shiv Nadar University.
Author, Storyteller, TEDx speaker, Dy GM, NTPC
B. R. Rao
Professor, Department of Finance, CMS Business School
Sai Sanskriti
Educationist, TEDx speaker, AU Alumni


Prospective authors are invited to submit original manuscripts, unpublished research work related to the conference theme and subthemes. It is required that the manuscript follows the guidelines of submission.

All papers that conform to submission guidelines will be peer-reviewed and evaluated based on originality, technical strength, scientific contribution, relevance to the conference theme, and readability. Acceptance notification of papers will be communicated to authors by email. The authors of the accepted papers will be allowed to make corrections in accordance with the suggestions and comments of the reviewers and submit final papers within the final submission deadline. The list is not exhaustive, and submission in areas revolving business, innovation, and sustainability would be considered.


  • Innovation for Inclusive Growth
  • Informal Economy in India: Issues & Solutions
  • Monetary Policy & Economic Stability
  • Central Bank Digital Currency
  • Agriculture and Agri- Business, Export-led growth & sustainability
  • Sustainable Agriculture, Food Security and Renewable Energy for Sustainability
  • Innovation and Technological Entrepreneurship and Social Innovation and sustainable enterprise
  • Innovation in Marketing Mix Decisions
  • Marketing Strategies for innovative and sustainable business.
  • Value Chain Innovation
  • Business analytics for smarter marketplace and B2B in digital world
  • Green Marketing and Ethics in Marketing
  • Role of social media in building connects and changing consumer preferences in the world
  • Society and sustainable consumption
  • Rural market emerging as next big target
  • Leader’s role in innovation
  • Innovation ways of Employee Engagement
  • Sustainable Business with Green HR
  • Digital Transformation in HR practices and HR-Analytics for Sustainable Business
  • Sustainable HRM practices and Artificial Intelligence in HR
  • Employee Retention in Dynamic Environment and Sustainable Retention strategies in Dynamic Environment
  • Sustainable Talent management and acquisition
  • Spirituality and Religious practices in sustainable work culture
  • Financial Services, Financial Inclusion, Micro Finance and Micro credit for Sustainable Business, Mergers Acquisitions and Corporate restructuring
  • Financial Analytics, Quantitative Finance, and Financial Econometrics
  • Corporate Finance, Investment and Portfolio Management, Behavioral Finance, Risk and Uncertainty, and Project Appraisal and Financing
  • Forensic Accounting, Fraud Detection, Regulations of Financial Markets, Tax Accounting and Reforms, and Ease of Doing Business
  • Energy Finance, Green Finance, Climate Finance, Commodity Markets, and Sustainable Finance
  • Technology in Finance, Fintech, TechFin, InsureTech, High frequency and Algo Trading and WealthTech
  • Sustainable Operations Management
  • Internet of Things & Industry 4.0
  • Smart and Sustainable Cities
  • Data Mining and Intelligent Computing and Digital Manufacturing
  • Machine Learning and Big Data Analysis in Businesses
  • E-Business Models Cognitive & Block Chain Technologies
  • Implementations of Cloud Computing in New-age Businesses
  • Impact of Metaverse on Sustainable Development
  • Storytelling in the New Age
  • The OTT — New world of entertainment
  • Ethical concerns and CSR practices in digital era
  • Communication across borders
  • Technology enhanced Language learning
  • Media and communication


  • Extended Abstracts/ Research Proposals / Full Papers are invited for Conference Presentation from research scholars, academicians, and industry/corporate experts both Indian and foreign nationals.
  • The participation can be either virtual or offline.
  • The paper should carry the name, contact number and affiliation of the sender/researcher after the mention of the title.
  • The abstracts between 500 - 1000 words should be submitted on or before the deadline.
  • Full-length paper should not be more than 4000 words which excludes references, tables, and figures. All submissions of abstracts and full-length papers should be made through Easy chair link only.
  • The font style of the text should be Times New Roman with size 12 for the body of the text and size 10 for the footnotes. The font size for the main headings should be 14, and 12 for subheadings.
  • Margins: top, bottom, left, right = 2.54cm.
  • All the headings should be in bold capital letters
  • Line spacing for the body shall be 1.5, and 1.0 for footnotes.
  • Papers must be submitted in MS Word/PDF format only and references should be in APA format 8th edition.
  • Authors are encouraged to submit good quality research papers.
  • The paper/extended abstract must be original and unpublished work, not been submitted for publication elsewhere.
  • On acceptance, all the authors must register. Registration payment is made for per paper.( Co-authors need not register separately )
  • All Submissions would undergo a rigorous research- based scrutiny by academicians or specialist in the related areas and under the supervision of Editor-in-Chief.


  • All the accepted papers abstracts will be published as Conference Proceedings with an ISBN number.
  • All the paper presented or accepted shall be given an opportunity to publish their paper in a Journal with ISSN and DOI number.
  • Top-rated peer-reviewed selected papers will be published/refereed to reputed journals that are Scopus Indexed or under UGC Care with additional payment as per the journal policy.
  • The Best 3 papers will receive cash awards of 15000 INR, 10000 INR and 5000 INR, respectively.
  • E-Certificates will be provided to all the participants.
  • Awarded papers will be referred to IIM-R journal for publication (subject to their peer review approval).

Extended Abstracts/ Research Proposals / Full Papers are welcome for Conference Presentation from research scholars, academicians, and industry/corporate experts both Indian and foreign nationals

Easy Chair Link:

Manuscripts received through the Easy Chair online submission system will only be considered for review. If you are facing problems with online submission, please contact us

To prepare your manuscript follow the IEEE conference template available at:

The maximum page limit is six. However, the over-length manuscript may also be considered but up to a maximum of 8 pages manuscript only. In case of acceptance, the authors must pay over-length page additional charges (for two pages). There will be an over-length page fee of Rs. 2,000/page for Indian participants and $125 per page for the foreign participant. This payment is required at the time of registration.

All references must follow the IEEE format of referencing.

New authors can not be added or removed at any stage once the paper is submitted.

Instruction to Authors of Accepted and Camera-Ready Papers

CAMERA READY paper (on or before March 1, 2023)

REGISTRATION form Duly completed (on or before March 1, 2023)


STEP 1: Download the Camera-Ready Format for ATCON-1-ICAIA-2023.

Templates Download:

Template in Microsoft Word Format:

Template in LaTeX Format:
Authors are requested to follow the paper submission link on the website.

STEP 2: Use the IEEE PDF eXpress link below to check if the Camera-Ready paper is IEEE compliant.


  • First log in to
  • If you are a new user, then click on "New Users-Click Here" and proceed as instructed. Otherwise, you can continue directly.
  • Conference id is 57370X.
  • Enter your email id and password.
  • Click on "Create New Title".
  • Enter your Paper Title.
  • Click on "Submit File for Checking and Converting".
  • Upload your paper (Ensure that your paper is in IEEE format before uploading).
  • You will receive IEEE Xplore PDF-compatible version on your mentioned email id with a Paper_ID no.

Please send us the PDF of the Camera-Ready Copy generated by PDF eXpress only.

STEP 3: Please Rename your PDF as XXX_camerar.PDF where XXX is your easy chair paper ID.

STEP 4: Send a single zip file where XXX is Easy Chair Paper_Id at with the subject "Camera-Ready XXX" e.g., "Camera-Ready 151" containing the following files:

  • IEEE PDF Compliant Camera-Ready Paper (XXX_camerar.pdf)
  • Source File (XXX_camerar.DOC or XXX_camerar.DOCX)
  • Registration Form (XXX_regform.pdf)
  • Scanned Copy of E-receipt with Transaction (UTR) Number (XXX_.pdf)
  • Scanned Copy of IEEE Membership Card (If Applicable) (XXX_IEEE.pdf)
  • Scanned Copy of Student Identity Card (Full Time, If Applicable) (XXX_student.pdf)
  • A doc file that will include the "Response to comments" of the reviewers and how the comments are addressed in the revised paper.

For Poster Submission the Guideline will be issued soon.


  Important Dates

Deadline for Submission of Abstract March 25, 2023
Notification of Acceptance of the Abstract March 26, 2023
Full Paper Submission May 7, 2023
Last date for Registration and Payment May 15, 2023
Copyright Declaration Form Submission May 15, 2023
Early Bird Registration March 30, 2023
Conference Dates May 26 & 27, 2023

  Registration Fees

Category of Participant Indian (SAARC Countries) Early Bird Registration
Research Scholars ₹ 1500 INR ₹ 1200 INR
Academicians ₹ 2500 INR ₹ 2000 INR
Industry Experts ₹ 3500 INR ₹ 3000 INR
Foreign Nationals $ 50 USD $ 45 USD
Last date for early bird registration: March 30, 2023   Register Here
  Register Here - For Alliance Researchers and Faculty

Note: The fee is inclusive of Conference Kit, Lunch, Tea & Snacks and Certificate. E-Certificate will be provided for virtual participants.

Please Note:
Outstation participants will have to make their own arrangements for travel and stay. The organising committee can assist participants in finding accommodation closer to the venue .



Mr. Abhay G. Chebbi, Pro-Chancellor, Alliance University

Dr. Anubha Singh, Vice-Chancellor, Alliance University

Dr. Ramanna Shetty, Director, Alliance Ascent College

Dr. Preeti Gupta, Deputy Director, Alliance Ascent College

Dr Preeti Gupta (Editor)

Dr. Shilpa S. Chadichal

Prof. Zohra Bi

Dr. Varadaraj A

Prof. Mohanasundaram

Dr. Ekta Sawhney

Dr. Prakash I. N. (Sub Editor)

Ms. Indu Suresh

Dr. Shilpa S. Chadichal

Dr. Prasanna Mohan Raj

Prof. Akanksha Choubey

Prof. Ashwini Naik

Dr Preeti Gupta (Convenor)

Dr. Shilpa S. Chadichal (Organizing Secretary)

Prof. Zohra Bi

Dr. Prasanna Mohan Raj

Dr. Varadaraj A

Prof. Mohanasundaram

Dr. Ekta Sawhney

Prof. Akanksha Choubey

Dr. Safika Praveen Sheikh

Prof. Ashwini Naik

Prof. Shalini Kumari

Dr. V. Prince Martin

Dr. Rupesh Kumar M.

Dr. Divya U.

Mr. Sanjai K.

S.No Name Designation Affiliation
1. Dr. Erdogan Ekiz Professor and Dean TEAM University in Tashkent
2. Prof. Anumaka Ijeoma Blessing Professor, Edu. Management & Doctor of Science Kampala International University Uganda
3. Dr. Ajith Kumar Vice Chancellor Skyline University, Nigeria
4. Dr. Ram Kumar Cyber Security Governance Risk and Compliance Leader Nissan
5. Dr. Akshaya Kumar Chairperson, Dept of Cultural Studies Panjab University, Chandigarh
6. Dr. K.B. Kiran Professor School of Humanities, Social Science and Management - National Institute of Technology Karnataka (NITK)
7. Dr. V. Shunmugasundaram Professor Banaras Hindu University, Varanasi, Uttar Pradesh
8. Dr. Saif Siddiqui Associate Professor, Department of Management Studies Jamia Millia Islamia – A Central University, New Delhi
9. Dr. T. Viswanathan Associate Professor and Head Centre of Excellence in Finance Symbiosis Institute of Business and Management A Constituent of Symbiosis International (Deemed) University
Head Centre of Excellence in Finance

Prof. Akanksha Choubey
Phone: +91 62019 72849

Dr. Prasanna Mohan Raj
Phone: +91 98808 50570

Dr. Shafika Praveen Sheikh
Phone: +91 97171 21598

Email for further queries:

Ms. Indu Suresh
Phone: +91 96862 29829


Conference Venue

Alliance Ascent College Campus
19th Cross, 7th Main,
BTM II Stage, N. S. Palya,
Bengaluru - 560076, Karnataka, India

Email Address