Alliance University is proud to announce signing of a Memorandum of Understanding (MoU) with the Anju Bobby High Performance Center, and initiative of Anju Bobby George Foundation established by Olympian Anju Bobby George and her coach Robert Bobby George, dedicated to nurturing athletes into India's elite world champions, with a focus on empowering Indian youth, especially women, through sports.

This MoU is aligned to the recently introduced the National Sports Policy (NSP) 2025, a significant initiative aimed at reshaping the country’s sporting landscape and empowering citizens through sports. The NSP 2025 is the outcome of extensive consultations involving Central Ministries, NITI Aayog, State Governments, National Sports Federations (NSFs), athletes, domain experts, and public stakeholders. The policy is anchored on five key pillars: Excellence on the Global Stage; Sports for Economic Development; Sports for Social Development; Sports as a People’s Movement; and Integration with the National Education Policy (NEP 2020).

The MoU between Alliance University and Anju Bobby High Performance Center will concentrate on introducing programmes centred around Sports Management; Academic Research and Knowledge Exchange in Sports; Health & Fitness; setting up of a Strategic Sports Development Advisory for Alliance; and sharing of resources between the two entities.

Alliance University stands as a testament to institution-led sports governance done right, giving an edge in reputation, narrative positioning, and student trust. The new partnership also will give an impetus to Sports Scholarships offered at Alliance University and will establish dedicated academic resources to students who have potential for high performance in sports through the Anju Bobby George Women Athlete Scholarship.

The MoU places Alliance University in a strong position as a sports-forward institution to apply for Central & State Government collaborations and be considered for pilot programmes or public-private partnerships.

Alliance University leads by example, bringing Olympic-level thought-leadership in class and on the grounds aligned to sports governance and policies.