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Dr. Senthilkumar Ranganathan

Professor

Alliance School of Business

Dr. Senthilkumar Ranganathan is working as a Professor at the School of Business Alliance University, Bangalore. He has 27.6yrs of teaching experience, 1yr of Industry experience and 5+yrs of Research Experience. He has done his graduation in Electronics with Gold-medal and University Rank. He has done his Post-Graduation in Business Administration. He has done his Masters in Human Resource Management and Secured University First Rank. He has also done his M.Phil in Management and Post graduate Diploma in computer Application. He has also awarded his Ph.D degree in the area of Talent Management. He has presented and published papers in National and International conference. He has published more than Seventy-five research papers in National and International Journal. He has been as a Resource person and also delivered lectures in different colleges in the area of Research Methods. He is also a BOS and BOE member of top universities and B-Schools in Syllabus revision, Question Paper Scrutiny. He has also written a book on Business Statistics and Analytics, Management Information Systems published by Cengage International Publisher. He has reviewed a book called Information Technology for Managers published by TMH. Also he reviewed a book on Technical Communication by Cengage Publisher. He is also a Reviewer for an International Journal Pezottaite, Acme Intellect International Journal, Journal of Management, Economics and Trade and Research India Publication, XIME-JME. He is also a Journal reviewer for Scopus Indexed journal International Journal of Engineering Trends and Technology(IJETT).

He has trained the Corporate Employees for more than 100hrs in the areas of Sales & Marketing, Customer Behaviour, Service Operations Management, Branding. He has also trained the bank employees of ICICI, AXIS, CANFINHOMES, REPCO Finance, in the area of Customer Sales, Branding, Services Marketing etc

He is a trainer in Statistical Packages like Advanced Excel, SPSS, R, Python, Tableau, Jamovi, Rapid Miner, Mini-Tab, E-Views. He has also trained Management Students of different MBA colleges, Corporate Professionals from Accenture, Siemens, HP etc in the Data Analysis area like Advanced Excel, SPSS. He is also a Ph.D Research Guide for Presidency University, VTU and Mysore University. Twelve Research Scholars had completed their Ph.D under his guidance from Mysore University and Presidency University. He is also a BOS and BOE member for VTU, PES College of Engineering, Mandya.

He has conducted Seminars, Workshops in SPSS Package for almost close to 500 hours to different colleges and corporate professionals which has mentioned above.

Papers Presented and Published

  • Presented a paper titled “Corporate Social Responsibility, Environmenta Management and Sustainable Development” at National Conference Organized by R.V.Institute of Management, Bangalore.
  • Presented a paper titled “Managing Global Recession Opportunities & Challenges” at an International Conference organized by KSR School of Management, Tiruchengode.
  • Presented a paper titled “Global Business climate-Impact on India” at an International seminar organized by Annai Mathammal Sheela Engineering College, Namakkal.
  • Presented a paper titled “Marketing Strategies during Recession” at a National Conference organized by Nitte Meenakshi Institute of Technology, Bangalore.
  • Presented a paper titled “Knowledge Management for E-Business Performance” at an International Conference organized by Indian Business Academy, Bangalore.
  • Presented a paper titled “Talent Development in Down Economy” at an International Conference organized by Dayananda Sagar College of Engineering, Bangalore.
  • Presented a paper titled “ Ethical Issues in Higher Education” at an International Conference organized by Dayananda Sagar College of Engineering, Bangalore
  • Presented a paper titled “Entrepreneurship and Innovation in E-Commerce” at a National Conference organized by M.S.Ramaiah Institute of Technology, Bangalore.
  • Presented a paper titled “Entrepreneurial Personality” at a National Conference organized by M.S.Ramaiah Institute of Technology, Bangalore.
  • Presented a paper titled “A Study on Drivers and Outcomes of Employee Engagement - A Review of Literature Approach” at a National Conference organized by Dr. Ambedhar Institute of Technology on 12th April 2017
  • Presented a paper titled “Workplace Diversity and its effect on Employee Emotions – An Empirical Study” at a National Conference organized by Dr. Ambedkar Institute of Technology on 12th April 2017
  • Presented a paper titled “ A Conceptual Study on issues and challenges while availing housing loan” at a National Conference organized by Dr.Ambedkar Institute of Technology on 12th April 2017 13. Presented a paper titled “Impact of Emotional Quotient on Employee Engagement” at an International Conference on Global Business Transition – Strategies towards competitive growth organized by Don Bosco Group of Institutions on 26th & 27th April 2017
  • Presented a paper titled “ Impact of Technology on Gender Diversity and Organizational Performance – An Empirical Study” at an International Conference organized by Presidency University on 8th and 9th February 2019
  • Presented a paper titled “ Effectiveness of E-Marketing in the success of Digital Entrepreneurship – A Conceptual Model” at an International Conference organized by Presidency University on 8th and 9th February 2019
  • Presented a paper titled “ Education for Sustainable Development(ESD) Gaps between goals and adaptability in the Indian school of Education” at an International Conference on “Transformational Strategies for Business Sustainability” organized by Christ University on 4th and 5th October 2019
  • Presented a paper titled “ An Empirical Study on Customer Buying Behavior and its impact on Customer Satisfaction with Special reference to Maruthi Cars at Mandovi Motors Bangalore” at an International Conference on “Innovations in Technology, Business and Management” organized by Nagarjuna Group of Institutions in Collaboration with Dhaka International University, Bangladesh and MTC Global on 7th February 2020
  • Presented a paper titled “Digital Transformation of Marketing - A Leap in Indian Education Sector” at an International Colloquium on Business Management & Social Innovation” organized by AJK College of Arts and Science, Coimbatore on 28th June 2021
  • Presented a paper titled “Learning from Crisis – A Paradigm Shift of Consumer Buying Behavior of Apparels Post COVID-19” at a Virtual International Conference on New Order and its Implications on Business Dynamics, organized by Presidency College on 1st and 2nd July 2021
  • Presented a paper titled “Effect of Sustainable Leadership Development and Employee Empowerment in MSME Industry in India” at a Fourth International Interdisciplinary on Green Development in Tropical Regions, organized by Graduate Program University, Andalas, Indonesia on 8th July 2021 21. Presented a paper titled “Role of Learning and Development in Sustainable HR for Employee Mental Wellness” at a Fourth International Interdisciplinary on Green Development in Tropical Regions, organized by Graduate Program University, Andalas, Indonesia on 8th July 2021
  • Presented a paper titled “Social Media Influence on reforming and promoting home spun fabric in India: A revolutionary Phase” at a International Reinventing Business Practices, Startups and Sustainability organized by University of NIZWA and SRM University, Sonepat on 29th and 30th September 2022
  • Presented a paper titled “Digitization in Employee Development: Analyzing Current & Future trends of LMS as a tool” at an International Conference on “Transforming Business Practices through Disruptive Technologies” organized by Kettering University, Michigan - USA and NMIT, Bangalore on 25th and 26th November 2022
  • Presented a paper titled “A Study on Challenges and Opportunities in Indian Education System – Contemporary Study in and around Dakshina Kannada District of Karnataka” at an International Conference on “Post Pandemic Recovery in Business and its Impact on Various Stake Holders – Strategies, Issues and Challenges” organized by Nagarjuna College – School of Management – MBA in association with Seminar Room & National Institute of Personnel Management – Karnataka Chapter, Bangalore on 12th and 13th April 2023
  • Presented a paper titled “Ethical Digital Practices used by HEI and the Strategies opted for their Brand Promotion” at an International Conference on “Towards Sustainable future: Innovations and Strategies for responsible Business Practices” organized by Presidency University, Bangalore on 8th July 2023
  • Presented a paper titled “Agile predict: A Framework for Integrating Predictive Analytics into Agile Practices for Enhanced Performance in Software Development Teams” at a National Conference on “Data-Driven Decision Making: Transforming Management Practices for the Future” organized by Nitte School of Management, Bangalore on 25th May 2024 & Received Best Paper Award
  • Presented a paper titled “Cogno Nexus Education: Exploring Neuroscience and Neuropedagogy Integration to Enhance Classroom Harmony and Reduce Teachers Stress” at a National Conference on “Data-Driven Decision Making: Transforming Management Practices for the Future” organized by Nitte School of Management, Bangalore on 25th May 2024 & Received Best Paper Award
  • Presented a paper titled “The Balancing Act: Exploring Ambidextrous Leadership in Large-Scale Agile” at a International Conference on “Sustainability, Leadership, and Technology: Towards a Better Tomorrow” on 18th & 19th July, 2024 organized by S. P. Mandali’s, Prin. L.N. Welingkar Institute of Management Development and Research (WeSchool), Mumbai.
  • Presented a paper titled “Sustainable Agile Model(SAM): AI-Driven framework for Green IT Project Management” at an International Conference on “Sustainability Business Practices: Institutional Responsibilities and Opportunities” on 27th & 28th February-2025 organized by Nitte University, Bangalore Campus.
  • Presented a paper titled “Bibliometric Analysis on the research trends on Sustainable Human Resource Management using VOS Viewer” at an International Conference on “Sustainability Business Practices: Institutional Responsibilities and Opportunities” on 27th & 28th February-2025 organized by Nitte University, Bangalore Campus.
  • Published a paper in National Journal titled “Talent Management” at Velammal college of Engineering, Chennai.
  • Published a paper in a Book Role and Challenges of Entrepreneurship Development titled “Entrepreneurship and Innovation in E-Commerce” ISBN: 978-81-7446-868-0. P:No:19-24 Excel Book Publication
  • Published a paper in a Book Role and Challenges of Entrepreneurship Development titled “Entrepreneurial Personality” ISBN: 978-81-7446-868-0. P: No: 475-478. Excel Book Publication
  • Published a paper in a Journal titled Research Centre for Consumerism, Department of Business Administration, Kalasalingam University “Drivers of Customer Loyalty in a Retail Store Environment” ISBN: 978-81-905380-1-5
  • Published a paper in a Journal titled “Knowledge Management for E- Business performance" International Bi annual Refereed journal "Sangarahana", Volume 2 Issue 1, Jan-June 2011, ISSN No.09757724.
  • Published a paper in an International Journal titled Talent Management: The Key to Organizational Success” in an European Journal of Business and Management, Volume 1, NO2(2011), ISSN No: 2225-0581 URL:www.iiste.org/Journal/index.php/IEL/article/view/741
  • Published a paper in an International Journal titled Talent Management: Importance, Process, Retention and Strategies for Business Organization” in an International Journal of Research in Commerce and Management, Volume 2(2012), No.6(June), ISSN No: 2231-4245
  • Published a paper in a Journal titled “ The War for Talent – Retention Strategies in Post Economic Crisis” in “SAMSMRITI” Journal, Volume.6,No.2, July-December 2012, ISSN No: 0976-304X
  • Published a paper in a National Journal titled “A Conceptual Study on Competency Mapping and its importance in creating a Knowledge Based Organization” in “ANUSANDHANA Journal of Science, Engineering and Management” Volume.1, No.2(December-2012), ISSN No: 2231-4032
  • Published a paper in a National Journal titled “An Empirical Study on Performance Appraisal Practices at Life Insurance Corporation of India, Bangalore Division in “ANUSANDHANA Journal of Science, Engineering and Management” Volume.2, No.1(June-2013), ISSN No: 2231-4032
  • Published a Paper in a ICFAI University Journal titled “Emotional Intelligence and its Impact on Employees Job Satisfaction and Organization Effectiveness” in the IUJ Journal of Management, Volume.1, No.1(November-2013), ISSN No: 2347-5080
  • Published a Paper in a Book Customer Relationship Management titled “Customer Relationship Management Practices and its Impact on Customer Buying Behavior and Customer Loyalty – A Strategic Perspective” published by Vijay Nicole Imprints Private Limited, (June 2014), ISBN: 978-81-8209-215-0(Print).
  • Published a Paper in an International Journal titled “HR Practices and its Innovation for Creating Competitive Advantage: A Strategic Perspective” in the Acme Intellects International Journal of Research in Management Volume.7, No.7(July-2014), ISSN No: 2320-2939(Print), ISSN No:2320-2793(online)
  • Published a Paper in an International Journal titled “Conceptual Framework of E-Commerce Applications” in the Journal of AIMSR SHODHADITYA ISSN No: 2347-8403(Print) August 2014.
  • Published a paper in a National Journal titled “Analysis of Handloom Weavers’ Co-operative Societies: An Empirical Study on Selected Focal Centres in Erode District in “ANUSANDHANA Journal of Science, Engineering and Management” Volume.3, No.2(December-2014), ISSN No: 2231-4032
  • Published a Paper in an International Journal titled “An Empirical Study on Brand Awareness and its Impact on Customer Satisfaction with Special Reference to Apollo Paints Bengaluru” in the Acme Intellects International Journal of Research in Management Volume.9, No.9(Jan-2015), ISSN No: 2320-2939(Print), ISSN No:2320-2793(online)
  • Published a Paper in an International Journal titled “Effectiveness Of Training And Development And Its Impact on Employee Job Productivity: A Study With reference to Bharat Heavy Electricals Ltd. Bengaluru” in the International Journal of Exclusive Management Research Special Edition (April 2015), ISSN No:2249-8672(Print), ISSN No:2249-2585(online)
  • Published a paper in a Book Business Excellence for Inclusive and Sustainable Growth titled “Conceptual Study on Culture and Cross-Cultural Dimensions for Organizational Excellence: A Strategic Perspective” December:2015 ISBN: 978-93-5062-623-8. P: No: 475-478. Excel Book Publication
  • Published a Paper in an International Journal titled “Contextual Intelligence in Leadership: An Analytical Study With reference to Bank Managers” in the International Journal of Exclusive Management Research Volume.6,No.1 (January 2016), ISSN No:2249-8672(Print), ISSN No:2249-2585(online)
  • Published a Paper in an International Journal titled Talent Management Practices: An Empirical Study on Attracting and Retaining the Top Performers with special reference to IT sector in Bengaluru” in the Acme Intellects International Journal of Research in Management Volume.14, No.14(April-2016), ISSN No: 2320-2939(Print), ISSN No:2320-2793(online)
  • Published a Paper in a book titled “Impact of Emotional Quotient on Employee Engagement” in the Global Business Transition – Strategies towards competitive growth, ISBN 978-81-923332-2-10
  • Published a Paper in an International Journal titled A Study on Drivers and Outcomes of Employee Engagement – A Review of Literature Approach” in the Asia Pacific Journal Of Research: A Peer Reviewed International Journal Volume.14,No.14(April-2017), ISSN No: 2320-5504(Print), ISSN No:2347-4793(online)
  • Published a Paper in an International Journal titled Workplace Diversity and its effect on Employee Emotions – An Empirical Study” in the Asia Pacific Journal Of Research: A Peer Reviewed International Journal Volume.14,No.14(April-2017), ISSN No: 2320-5504(Print), ISSN No:2347-4793(online)
  • Published a Paper in an International Journal titled A Conceptual Study on issues and challenges while availing housing loan” in the Asia Pacific Journal Of Research: A Peer Reviewed International Journal Volume.14,No.14(April-2017), ISSN No: 2320-5504(Print), ISSN No:2347-4793(online)
  • Published a Paper in an International Journal “Impact of Demographic Variables on Contextual Intelligence in Leadership: A Study with reference to Banking Sector in Bengaluru” in the Intercontinental Journal of Human Resource Research Review Volume.5, No.6 (June-2017), ISSN No: 2347-1662(Print), ISSN No:2320-2793(online)
  • Published a Paper in an International Journal titled: Make in India and Skill India –“A hand in glove schemes of GOI designed to transform India Economy” in the Acme Intellects International Journal of Research in Management Volume.20, No.20(October-2017), ISSN No: 2320-2939(Print), ISSN No:2320-2793(online)
  • Published a Paper in an International Journal titled: “Effect of Emotional Intelligence Practices on Job Commitment among Medical Practitioners” in Acme Intellects International Journal of Research in Management Volume.21, No.21(January-2018), ISSN No: 2320-2939(Print), ISSN No:2320-2793(online)
  • Published a Paper in an International Journal titled: “Efficiency of Supply Chain Management Practices with special reference to Retail Sector in Bengaluru” in Acme Intellects International Journal of Research in Management Volume.26, No.26(April-2019), ISSN No: 2320-2939(Print), ISSN No:2320-2793(online)
  • Published a Paper in an International Journal titled: “Effectiveness of E-Marketing in the success of Digital Entrepreneurship: A Conceptual Model” in Journal of Emerging Technologies and Innovative Research Volume.6, No.5 (May-2019), ISSN No: 2349-5162 (Print). http://doi.org/10.4225/01/4F3DB08617645
  • Published a Paper in an International Journal titled: “An Empirical study on Customer Awareness of Retail Banking Services of Commercial Banks in Bangalore District” in Journal of Emerging Technologies and Innovative Research Volume.6, No.6 (June-2019), ISSN No: 2349-5162 (Print). http://doi.org/10.4225/01/4F3DB08617645
  • Published a Paper in an International Journal titled: “An Empirical study on Quality of Services provided to customers by Commercial Bank with reference to Bangalore District” in Journal of Emerging Technologies and Innovative Research Volume.6, No.6 (June-2019), ISSN No: 2349-5162 (Print). http://doi.org/10.4225/01/4F3DB08617645
  • Published a Paper in an International Journal titled: ““An Empirical study on Financial Performance of Commercial Banks with reference to NPA in Bangalore Region” in Journal of Emerging Technologies and Innovative Research Volume.6, No.7 (July-2019), ISSN No: 2349-5162 (Print). http://doi.org/10.4225/01/4F3DB08617645
  • Published a Paper in an International Journal titled: “Modelling and Forecasting of Banking Stock Price during the Covid-19 Pandemic -Using an ARIMA Model Approach” in Juni Khyat Journal Volume.10, No.9 (September-2020), ISSN No: 2278-4632 (Print).
  • Published a Paper in an International Journal titled: “Application of Data Science in Transforming the Digital Economy: Evidence from the Global Big Data Analytics Service Providers” in Juni Khyat Journal Volume.10, No.9 (September-2020), ISSN No: 2278-4632 (Print).
  • Paper published in an International Journal titled “Commercial Vehicle Sensors: Awareness and Impact of automated driver assisted features on customers” in Asian Journal of Research in Marketing, volume.9, No.5 (October-2020), ISSN No: 2277-6621(Online).
  • Published a Paper in an International Journal titled: “An Empirical Study on Investors Attitude towards Financial Derivatives Market” in Juni Khyat Journal Volume.10, No.10 (October-2020), ISSN No: 2278-4632 (Print)
  • Published a Paper in an International Journal titled: “Artificial Intelligence Augmentation in Blood Transfusion, Bio-Chemistry, and Hematology of Digital Pathology: A Comparative Performance Evaluation on Pathology Labs and Corporate Hospitals located in Bengaluru” in International Journal of Engineering Trends and Technology(IJETT), Volume.68, No.12 (December-2020), Scopus Indexed, IF:2.45, https://ijettjournal.org/indexing, ISSN No: 2231-5381,DOI: 10.14445/22315381/IJETT-V68I12P222
  • Published a Paper in an International Journal titled: “ Artificial Intelligence Systems Integration in Microbiology, Immunology, Cellular Pathology and Laboratory Genetics: Insights from Indian Healthcare Organizations” in PENSEE International Journal, Volume.51, No.1 (January-2021), Scopus Indexed, ISSN No: 0031-4773, Paper Id: PNS 0121-117
  • Published a Paper in an International Journal titled: “ New Trends of Consumer Behavior towards Ethics in Marketing for Education” in International Journal of Innovations in Engineering, Research and Technology , Volume.8, No.6 (June-2021), ISSN No: 2394-3696
  • Published a Paper in an International Journal titled: “ Learning from crisis- A paradigm shift of consumer buying behavior of Apparels, Post covid-19” in PalArch’s Journal of Archaeology of Egypt/Egyptology , Scopus Indexed, Q3, IF:0.11, https://www.archives.palarch.nl/index.php, Volume.18, No.9 (July-2021), ISSN No: 1567-214X
  • Published a Paper in an International Journal titled: “Job Rotation Practices and its impact on Employee Retention with special reference to IT Sector in Bengaluru District” in Juni Khyat Journal Volume.11, No.9 (September-2021), ISSN No: 2278-4632 (Print).
  • Published a Paper in an International Journal titled: “ Sustainable Teaching and Learning on Digital Platform in the Higher Education Sector” in NVEO , Scopus Indexed, IF: 0.21, https://www.nveo.org/index.php/journal/indexes Volume.8, No.4 (October-2021), ISSN No: 2148-9637
  • Published a Paper in an International Journal titled: “ Impact of Industry 4.O on Digital Marketing for Higher Education Sector” in NVEO , IF:0.21, Scopus Indexed Volume.8, No.5 (November-2021), ISSN No: 2148-9637
  • Published a Paper in an International Journal titled: “ A Systematic Literature Review of Sustainable in the Automotive Industry” in Rabindra Bharati Journal of Philosophy , UGC Care Listed, Volume.23, No.2 (February-2022), ISSN No: 0973-0087
  • Published a Paper in a book titled “Employee Performance Appraisal and Motivation Strategy in IT Industry” in the Emerging Contours of Business and Management, ISBN: 978-93-91842-41-3, Feb:2022 doi: https://doi.org/10.52458/9789391842413
  • Published a Paper in an International Journal titled: “ The Dynamics between Corporate Fairness and Environmental Sustainability Initiatives in the Indian Automotive Industry” in International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, https://tuengr.com/index.html, Web of Science, Q3, Volume.13, No.3 (March-2022),ISSN 2228-9860 eISSN 1906-9642 CODEN: ITJEA8, Paper ID: 13A3N
  • Published a chapter in a book titled “The Future of the Gig Professionals: A Study Considering Gen Y, Gen C, and Gen Alpha”, in the Sustainability in the GIG Economy Springer, Singapore. https://doi.org/10.1007/978-981-16-8406-7_23, pg: 305-324 may 2022
  • Published a chapter in a book titled “Role of Learning and Development in Current Trends of Sustainable HRM for Employee Mental Wellness”, in the Futuristic Trends in Management, IIP Proceedings, Volume 2, Book 5, Part 1, Chapter 1, ISBN: 978-93-95632-91-1, Pg: 1 to 11, November 2022
  • Published a paper in an International Journal “The Role of Transformational Leadership in Employee work engagement: Predictive study in the emerging health care sector of India”, in Business Management and Economics Engineering Scopus, ABDC, Volume.21, No.01 (January-2023), ISSN 2669-2481, eISSN 2669-249X,Pg: 311-326
  • Published a paper in an International Journal “The Role of Emotional Intelligence on Employee Job Satisfaction: A Predictive Study with Context of Workplace”, in Shodha Prabha UGC Care Listed-GroupI, Volume.48, No.01 (March-2023), ISSN:0974-8946, IF: 6.1 pg: 1-10
  • Published a paper titled “Digital Transformation: A Review, Synthesis and Future Research Directions”, in International Journal of Novel Research Development Web of Science & UGC Care Listed, Volume.8, No.03 (March-2023), ISSN:2456-4184, IF: 8.76 pg: b808-b814
  • Published a paper titled “Impact of Digital Marketing Media, Website Structure and Social Media Platforms used by Higher Education Institutions”, in an International Journal NOVYI MIR Research Journal Web of Science Indexed, Volume.8, No.05 (May-2023), ISSN: 0130-7673, DOI: 1610098 NMRJ pg: 535-550
  • Published a paper titled “Factors that Influences the Job rotation practices of IT sector to retain their Key Employees”, in an International Journal NOVYI MIR Web of Science Indexed, Volume.8, No.07 (July-2023), ISSN: 0130-7673, DOI: 1610098NMRJ
  • Published a paper titled “Impact of Job Motivation, Job Commitment and Job Involvement in Retaining IT Sector Employees in Bangalore”, in an International Journal NOVYI MIR Web of Science Indexed, 8, No.08 (August-2023), ISSN: 0130-7673, DOI: 1610098NMRJ pg: 139-156
  • Published a paper titled “Employee performance appraisal: A systematic literature review, Bibliometric Analysis, Content Analysis, Current Research Trends, and the Future Research Direction”, in a National Journal of Management and Entrepreneurship UGC Care Listed Indexed, Special Issue(October-2023), ISSN: 0130-7673, DOI: jme.org pg: 145-162
  • Published a paper titled “Effect of sustainable leadership development and employee empowerment in MSME industry in India”, in an International Journal IOP Publishing Scopus Indexed, (April-2024), ISSN: 1306 (2024) 012031, DOI: 10.1088/1755-1315/1306/1/012031 pg: 1-16
  • Published a paper titled “Influence of Digital Technologies for promoting E-Learning Platforms: A study with reference to HEI”, in an International Journal NOVYI MIR Research Journal Web of Science Indexed, Volume.9, No.05 (May-2024), ISSN: 0130-7673, DOI: 1610098NMRJ pg: 171-187
  • Published a Paper in an International Journal titled: “Ethical Digital Practices and its impact on Brand Promotions: A study with reference to Selected Private Universities” in Journal of Emerging Technologies and Innovative Research Volume.11, No.6 (June-2024), ISSN No: 2349-5162 (Print). http://doi.org/10.4225/01/4F3DB08617645 pg:658-671 59. Published a paper titled “Impact of Social Media Marketing on Customer Engagement and Buying Decisions”, in an International Journal NOVYI MIR, Web of Science Indexed, Volume.9, No.06 (June-2024), ISSN: 0130-7673, DOI: 1610098NMRJ pg: 26-38
  • Published a paper titled “Higher education institutions are leveraging social media campaigns and virtual open houses to engage prospective students and showcase their unique offerings and campus culture.”, in an International Journal NOVYI MIR, Web of Science Indexed, Volume.9, No.07 (July-2024), ISSN: 0130-7673, DOI: 1610098NMRJ pg: 147-163
  • Published a chapter in a book titled “The Human Side of Agile Research & Consulting: A Multi-level Analysis of Individual, Team, and Organizational Factors Impacting Successful Implementation”, in the Pioneering Paradigms in Organizational Research and consulting interventions: A Multidisciplinary approach, IGI Global: Publishing Tomorrows Research Today,Scopus,DOI: 10.4018/979-8-3693-7327-9. ISBN13: 9798369323373|ISBN1 Softcover: 9798369350164|EISBN13: 9798369323380 ch015, pg: 223-254 September 2024
  • Published a chapter in a book titled “Navigating Usability and User Experience in a Multi-Platform World with Agile Methodology”, in the Navigating Usability and User Experience in a Multi-Platform World, IGI Global-Publishing tomorrows research today, Scopus, DOI: 10.4018/979-8-3693-2337-3,ISBN13: 9798369323373|ISBN1 Softcover: 9798369350164|EISBN13: 9798369323380 ch03, pg: 49-84 November2024
  • Published a paper titled “Path Analysis of Agile Methodology and its influence on Industrial Revolution 4.O Adoption in IoT.”, in an International Journal Review of Contemporary Philosophy, Scopus Indexed, Q1 Ranking Volume.23, No.01 (November-2024), ISSN: 1584-8674, 2471-089X, pg: 978-997
  • Published a chapter in a book titled “ AI-Powered Leadership: Transforming Organizations in the Digital Age”, in the Ethical Agile Integrating Business Ethics and Corporate Social Responsibility into Agile Project Management , IGI Global-Publishing tomorrows research today, Scopus, DOI: 10.4018/979-8-3693-2337 ISBN13: 9798369323373|ISBN1Softcover: 9798369350164|EISBN13: 9798369323380 ch03, pg: 73-108 February-2025

Workshop, FDP and Training Programs Organized:

  • Organized Workshop on Research Methodology at Dr.Ambedkar Institute of Technology, Bangalore.
  • Organized Two Days Faculty Development Program on Data Analysis using SPSS at New Horizon College of Engineering, Bangalore
  • Organized Two Days Workshop for MBA Students on Data Analysis using SPSS at New Horizon College of Engineering on May 6th and 8th 2019
  • Organized Faculty Development Program on “How to Write a Research Paper” at St..Fransis Institute of Management, Bangalore.
  • Organized One-Day Workshop on Management Information System at Dr.Ambedkar Institute of Technology, Bangalore.
  • Conducted Two-Days Workshop on Research Methodology and its application at MLA Arts and Science College on 27th and 28th February 2020,Bangalore
  • Conducted One-Day Workshop on Research Methodology and Data Analysis at Sindhi College on 2nd March 2020 Bangalore.
  • Conducted Two-Days Workshop on Research Methodology and Data Analysis using SPSS at MLA Arts and Science College on 23rd and 24th March 2021,Bangalore
  • Conducted Two-Days Workshop on Data Analysis using Advanced Excel and SPSS at Nagarjuna Group of Institutions on 22nd and 24th April 2021,Bangalore
  • Conducted Webinar on Building a Cutting Edge Career for 21st Century on 24th June 2021, Bangalore
  • Conducted Five-Day FDP on Research Methodology and Research Publication in Law at Presidency University on 28th July 2021, Bangalore
  • Conducted Two-Days SDP on Management Concepts and Principles at Dr.AIT, Bangalore on 12th & 13th May 2022.
  • Conducted Two-Days SDP on Data Analysis using SPSS at New Horizon College of Engineering, Bangalore on 11th & 12th July 2022.
  • Conducted One-Day Workshop on Smart Literature Review: A Conceptual Approach at Tumkur University, Tumkur on 19th November 2022
  • Conducted Two-Days SDP on Data Analysis using SPSS at New Horizon College of Engineering, Bangalore on 12th & 13th July 2023.
  • Conducted Two-Days SDP on Research Methodology & Data Analysis using SPSS at Government First Grade College, Bangalore on 11th & 12th August 2023.
  • Conducted Five --Days SDP on Programming for Analytics using Python at Dayananda Sagar Academy of Technology and Management, Bangalore on 26th December 2023 to 30th December 2023.
  • Conducted One-Day MDP on Selling Skills and Customer Behavior for REPCO Housing Finance Pvt Ltd, Bank Employees – Karnataka division on 17th February 2024
  • Conducted Five-Day FDP on Effective Research and Publication for KSR College of Engineering, Erode from 28th May to 1st June 2024
  • Conducted Two-Days SDP on Data Analysis using Advanced Excel and SPSS for Sambhram Group of Institutions, on 15th & 22nd June 2024
  • Organized Two-Days workshop on Agile Management for Presidency University, on 28th June and 5th July 2024
  • Conducted Five-Day FDP on Enhancing Faculty Orientation and Productivity in Qualitative and Quantitative research for ONE School of Business, Bangalore from 8th to 12th July 2024 • Conducted One Week Faculty Development Program on Behavioral Finance and Wealth Management from 4.11.24 to 9.11.24 Organized by Dr.N.G.P.Arts and Science College, Coimbatore under the Sponsorship of AICTE Training and Learning(ATAL) Academy. Have trained 90 Faculty Members from all over India in the area of "Integrating Behavioral Finance into Wealth Management Practices using the tools like SPSS & R Programming.
  • Had been a Resource Person for One Week Faculty Development Program on “Elevating Research Excellence: Methods, Tools and Ethics” from 3.2.25 to 8.2.25 Organized by Research and Development Cell in association with IQAC, Nagarjuna College of Management Studies. Have trained 100 Faculty Members from all over India in the area of Research Methodology using the tools like SPSS & R Programming.
  • Had been a Keynote Speaker for an International Conference Organized by PSG Group of Institutions, Coimbatore titled Emerging Trends in Technology and Digital Transformation for Sustainable Business Development on 29.2.2025. It was a great experience to share my Knowledge in the area of Artificial Intelligence (AI), Internet of Things(IoT), Block Chain Technology, 5G Technology.
  • Had handled an Expert Talk Session on "Research Methodology Tools and Techniques" for MBA Students at R V Institute of Management Studies Bangalore.
  • Had been a PhD External Examiner to Bharathiar University and examined the Viva Voce Examination of Mr.Ajith Kumar on 17.3.25.

PhD Awarded Under My Guidance:

  • Twelve Research Scholars Mr.Vala Ghanshyam, Mrs.Varlakshmi, Mr.Gagan Kumar B R, Ms.Shyna Rajesh, Ms.Vaishali Bopaiah, Mr.Rajendran Nair, Mr.Anurag Mishra, Ms.Sameena Noor Ahmed Panali, Ravi Kiran Luthra, Mr.Gowtham Reddy, Ms.Arshiya Masood, Ms.Gagana have Completed PhD under my guidance in University of Mysore and Presidency University

Journal Reviewer

Reviewer for an International Journal

  • Inderscience Publishers
  • Asian Journal of Economics, Business and Accounting
  • Pezottaite International Journal
  • ACME Intellects International Journal
  • Research India Publication.
  • Journal of Management and Entrepreneurship(JME)

Books Authored

  • Published a Book on Business Statistics and Analytics by Cengage International Publisher, ISBN-978-93-86668-26-4
  • Published a Book on Management Information Systems by Cengage International Publisher, ISBN-978-93-86659-27-5
  • Reviewed a Book “Information technology for management” published by TMH, ISBN-13:978-0-07-014492-3
  • Reviewed a Book “Business Research Methods” published by TMH, ISBN-13: 978-0-07-015910-5
  • Reviewed a Book “Research Methodology” published by Sikkim Manipal University
  • Reviewed a Book “Economic Policy” published by Sikkim Manipal University
  • Reviewed a Book “Technical Communication” Published by Cengage Learning

Professional Membership

  • Life member of Indian Society for Technical Education

Work Shops, Training Programs and Conferences Attended

  • One-Day workshop on “Embedded System”, organized by Erode Sengunthar Engineering College, March, 8 2003
  • AICTE/ISTE Sponsored Two Weeks staff development Programme on “Induction Training Programme in Pedagogy”, organized by SSM College April 23-3 May 2003
  • AICTE/ISTE sponsored Two Weeks staff development programme on “Enterprise Resource Planning for small and medium Enterprises”, organized by SSM College August, 4-15, 2003
  • One-Day workshop on “Future of Financial Services”, Organized by R.V.Institute of Management Studies, Bangalore, 9-10, December 2006
  • Faculty Development Programme on “Research Methodology and Project Preparation” organized by Canara Bank School of Management Studies, Bangalore, April 16, 2007.
  • One Day workshop on “Total Quality Management” organized by Material Science and Research Institute-AOTS, Bangalore, 26 February 2008
  • One-Day workshop on “Six Sigma and QC tools” organized by Material Science and Research Institute-AOTS, Bangalore, 26, May 2008
  • AICTE-ISTE sponsored Short term Training Programme on “Advances in E-Business Applications and Management Information System” Organized by JNN College of Engineering, Shimoga, and 16-20 June 2008.
  • One-Day workshop on “Case Analysis and Report Writing”, organized by Seshadripuram Institute of Management Studies, Bangalore, October 18 2008
  • One-Day workshop on “Impact of the Global Financial Crisis on Indian Economy” organized by PES Institute of Technology, Bangalore, November 29, 2008
  • One-Day workshop on “Strategic Brand Management” organized by Dayananda Sagar college of Management and Information Technology, Bangalore, December, 19, 2008.
  • Two-Day International Conference on “Info Vision-2009” organized by Hotel Le-Meridien, Bangalore, January, 22-23, 2009.
  • Three Day Research Conference Forum organized by Nitte Meenakshi Institute of Technology, Bangalore, 6-8 March, 2009
  • One Day National workshop on “Business Research-Relevance and Application” organized by Cambridge Institute of Technology, Bangalore, 13 March, 2009.
  • One-Day workshop on “Export Management” organized by SIRMVIT, Bangalore, May, 13, 2009.
  • One-Day National Quality Improvement Programme on “Talent Management and workforce diversity supported by senior Human Resource Leaders from IBM organized by Cambridge Institute of Technology, Bangalore, on September 26,2009
  • One-Day workshop on “Competency Mapping” organized by Nitte Meenakshi Institute of Technology, Bangalore, on November 6,2009
  • One-Day workshop on “Towards Paradigm in Business Management’ organized by Yugayathri and BCIC at Indian Institute of Management, Bangalore.
  • Attended two days Training Programme on Data Analysis in Research using SPSS package organized by SPSS Ltd and Presidency School of Management on 12th and 13th March 2010
  • Attended one day seminar on EduQuity-Senitization of Quality in Education organized by VARCHAS Education and Management Pvt Ltd on 18th September 2010.
  • Attended one day workshop on “Strategic Management” organized by Reva Institute of Technology and Management on 22nd September 2010.
  • Attended AICTE sponsored one-week Faculty Development Programme in Teaching Entrepreneurship from 19th September 2011 to 24th September 2011 at Manipal Institute of Management, Manipal University, Mangalore.
  • Attended one-day Management Development Programme on “Continuous Improvement Practices and Problem Solving Techniques” organized by Centre for Management Development, Nitte School of Management on 10th January 2013, Bangalore
  • Attended one-day Management Development Programme on “Total Quality Management” organized by Nitte Meenakshi Institute of Technology and Nitte School of Management on 29th January 2014, Bangalore.
  • Attended one-day International Symposium on “Recent Trends in Research in the field of Management and Commerce” organized by the Department of Business Administration, Sri Vasavi College, Erode on 31st December 2014.
  • Attended two-day National Competition on Lean Six Sigma organized by CII Institute of Quality from 9-10 October 2015, at Royal Orchids, Bangalore.
  • Attended two-day Quality Summit organized by CII Institute of Quality from 5-6 November 2015, at Hotel Taj West, Bangalore.
  • Attended one day Management Development Program on HR Analytics organized by Nitte School of Management and National Institute of Personnel Management(NIPM), Bangalore held on 24th February 2016
  • Attended one day Pre-Conference Tutorials titled Data Analytics with ‘R’ organized by NMIT- ERCICA 2016 on 28th July 2016
  • Attended two day workshop on Taxonomy and Course Outcomes on 3rd and 4th January 2017 at Visvesvaraya Technological University, Regional Office, Bengaluru.
  • Attended five-days workshop on Data Analytics Using R Studio from 10th August 2018 to 14th August 2018 at Kongu Engineering College, Perundurai.
  • Attended two-days Faculty Development Programme on Data Analysis using Advanced Excel and Visual Basic Programming from 1st August 2019 to 3rd November 2019 at Presidency University, Bangalore
  • Attended two-days Faculty Development Programme on Applied Econometrics for Business and Finance from 8th November 2019 to 9th November 2019 at Presidency University, Bangalore.
  • Attended One Week Faculty Development Programme on “Predictive Analytics: A Gateway to Business Excellence” Jointly Organized by Ramaiah Institute of Technology, Department of Industrial Engineering & Management and Department of Mechanical Engineering from 13th to 18th January 2020, Bangalore.
  • Attended AICTE Sponsored One Week Short Term Training Programme (STTP) on “Data Science and Big Data Analytics”, Organized by Avinashilingam Institute for Home Science and Higher Education for Women, Department of Computer Science, School of Physical Sciences and Computational Sciences from 14th to 19th June 2021, Coimbatore.
  • Attended AICTE-RGPV Sponsored One Week Teachers Training Programme (STTP) on “An Interdisciplinary Approach to Data Analysis and Visualization: Tools and Techniques, Organized by IPS College of Technology and Management, Gwalior from 5th to 10th July 2021.
  • Attended one-day workshop on Crptocurrency 101 organized by Department of Commerce, Womens Christian College Chennai on 24th July 2021
  • Attended One Week Faculty Development Programme on “Python for Beginners” Jointly Organized by Presidency University, Department of Computer Science Engineering from 14th to 19th August 2021, Bangalore.
  • Attended Five Days Faculty Development Programme on “Blockchain and its Applications” Organized by Presidency University, Department of Computer Science Engineering from 7th to 11th March 2022, Bangalore.
  • Attended Five Days Faculty Development Programme on “Paradigms for Augmenting Quality in Teaching, Learning and Assessment in Technical Education as per NEP 2020” Organized by Association of Indian Universities and Presidency University, from 8th to 13th March 2023, Bangalore.
  • Attended Five Days Faculty Development Programme on “Systematic Literature Review and Bibliometric Analysis” Organized by Presidency University, School of Management from 12th to 16th June 2023, Bangalore.