Dr. Saikiran N

Assistant Professor

Alliance School of Business

Dr. Saikiran N. completed engineering with specialisation in electronics and electrical engineering from Berhampur University, Odisha. He has done has MBA with dual specialisation in Marketing and Finance from KIIT University, Odisha. He has worked as a sales executive at TVSNET technologies Ltd, Bangalore. He then worked at Dhruva College of Management, Hyderabad as Assistant Professor in Marketing department. He has done his Ph.D. National Institute of Technology (NIT), Tiruchirappalli in the domain of Marketing Analytics.

He has expertise in applying analytics software’s such as R and Python. He has applied them in his Ph.D. thesis. He has been a resource person for two Marketing Analytics workshops held at NIT, Trichy. He is also very proficient in other software’s such as SPSS, AMOS,PLS-SEM ,STATA and uses these software’s to drive marketing insights.

His works has been published in ESCI and Scopus journals. He is a reviewer for many prestigious journals such as Asia Pacific Journal of Marketing and Logistics, Online Information Review, and others. He has taught Marketing Management, Research Methods, Services Marketing and his research work spans social media marketing communication, text analytics, service marketing, B2B marketing, and User Generated content (UGC)

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