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Dr. Rojalin Pradhan

Assistant Professor

Alliance School of Business

Dr. Rojalin Pradhan holds a Doctoral degree in Technology Management from the Indian Institute of Technology, Delhi. She has done her M.E. in Microelectronics from Asian Institute of Technology, Thailand. Her research interests include technology adoption and impact, digital transformation, risk perception and communication, consumer awareness, and telecom policy and regulation.

Dr. Pradhan has rich experience in teaching, research and managing local & global clients in electronics industries in globally. She has presented her work at various international conferences relating to risk perception and consumer awareness. She has also published research papers in national and international journals. She has authored a book entitled “IC Packaging: Package Construction Analysis in Ultra Small IC Packaging”. Dr. Pradhan has evaluated the level of risk perception of Indian citizens towards radiofrequency electromagnetic field (RF-EMF) exposure from mobile phones and base stations in India. She has developed a consumer's health risk awareness model to communicate and create awareness about mobile communication facts and reducing their misconception.

  • Pradhan, R., Rowley, J. & Sagar, M., “A study of risk perception regarding RF-EMF exposure from mobile phone and base stations in India”. (Accepted for publication in Contemporary South Asia Journal)

  • Pradhan, R., Sagar, M., Pandey, T., & Prasad, I (2019). Consumer health risk awareness model of RF-EMF exposure from mobile phones and base stations: An exploratory study. International Review on Public and Nonprofit Marketing Journal, 16(1), 125-145

  • Jena, J., Pradhan, R., & Shankar, R. (2016). A Comparative Study of Indian Smartphone Manufacturing Ecosystem with Global Best Practices for Strategic Insights. Global Journal of Enterprise Information System, 8(4), 1-10

  • Gandhi, R., Pradhan, R., Sagar, M., & Medudula, M. K. (2015). Factor Exploration and Hierarchical Analysis of Spectrum Pricing: Exploratory Framework. Global Journal of Enterprise Information System, 7(3), 3-19.  

Book 

  • Rojalin, H., W., (2010). IC Packaging: Package Construction Analysis in Ultra Small IC Packaging, Lambert Academic Publishing, ISBN-10: 9783838385679. 

Projects

  • Coordinated research project titled “Developing a Framework of Consumer Awareness on RF Exposure for Telecommunication Industry” at Indian Institute of Technology, Delhi from August 2013 to June 2014 (sponsored by GSM Association, UK).

Fellowships and Grants 

  • Early-Doc Fellowship from Indian Institute of Technology Delhi for pursuing postdoctoral research. 
  • Institute Scholarship from Indian Institute of Technology Delhi for pursuing Ph.D. 
  • Partial fellowship from Asian Institute of Technology, Thailand for pursuing M.Tech.

  • Pradhan, R., Sagar, M. & Rowley, J., “A study of public risk perception on EMF radiation emitted from mobile phone and base stations in India” BioEM2017, Hangzhou, China, 2017

  • Pradhan, R., Sagar, M. & Rowley, J., “Consumer Awareness Framework – A Risk Mitigation Architecture of EMF” BioEM2016, Het Pand, Ghent, Belgium, 2016

  • Pradhan, R., & Sagar, M., “Marketing Innovation: A Branding tool to increase public awareness about EMF” Conference on Brand Management, Delhi, 2016

  • Pradhan, R., & Sagar, M., “Consumer Awareness Framework of SAR value in Telecommunication Industry” Regional International Telecommunication Society Conference, Delhi, 2015

  • Medudula, M. K., Shree, D., Pradhan, R., & Sagar, M., “Consumer buying Behaviour towards purchasing through e-retail websites: A Qualitative Study” 7th International conference on contemporary business & 14th global conference on flexible systems management, Singapore, 2014

  • Pradhan, R., & Sharma, A., “Consumer Awareness Index (CAI): an innovative tool for measuring consumer awareness” International Conference on Research in Marketing (ICRM 2013), Delhi, 2013.