Faculty
Dr. Lubna Ambreen
Professor
Alliance Ascent College
Dr. Lubna Ambreen teaches Entrepreneurship, Family Business Management, Design Thinking, and Research Methods. She is an accomplished Professor with over 17 years of experience in teaching and research.
An alumnus of Bangalore University, Dr. Lubna holds a Ph.D. in Management, along with an MBA and KSET qualification. She has actively contributed to academia through her research and scholarly engagement.
Dr. Lubna has presented research papers at several national and international conferences, earning Best Paper Awards for her contributions. She has authored books on entrepreneurship and management courses, and her research work includes the development of case studies in the field of management.
Her research interests include Sustainability, Entrepreneurship, and Family Business Management. She also brings expertise in design thinking and storytelling for business and managers, integrating creative problem-solving and narrative techniques to enable innovation and strategic growth among organizations and leaders.
- Unlocking the potential of Zoomers Embracing Sustainable Entrepreneurship with a New Perception, Applied Research for Growth, Innovation and Sustainable Impact, 420, 2025, Taylor & Francis, https://scholar.google.com/scholar?oi=bibs&cluster=4887142878977803680&btnI=1&hl= en
- Influence of Point-of-Purchase Displays on Consumer Behaviour, Applied Research for Growth, Innovation and Sustainable Impact, 114, 2025, Taylor & Francis, https://scholar.google.com/scholar?oi=bibs&cluster=17846273376853974572&btnI=1&hl= en
- Customer Perspectives on Hotels in Bengaluru: A Machine Learning-Based Sentiment Analysis of Online Reviews, Applied Research for Growth, Innovation and Sustainable Impact, 114, 2025, Taylor & Francis, https://scholar.google.com/scholar?oi=bibs&cluster=16658502461340221442&btnI=1&hl =en
- Interactive dashboard and 3D visualization using t-SNE dimensionality reduction technique, Interactive and Dynamic Dashboard, 119-134, 2024, CRC Press, https://scholar.google.com/scholar?oi=bibs&cluster=17989613846341230383&btnI=1&hl= en
- Emerging Trends of Language Models and Their Significance in Digital Era, 2024 Second International Conference on Advances in Information Technology (ICAIT), 1, 01/04/24, IEEE, https://scholar.google.com/scholar?oi=bibs&cluster=11152053309944276121&btnI=1&hl= en&authuser=2
- Digital Cottage Hub for Empowering Artisans, Fostering Connectivity, and Promoting ‘Make in India', 2024 Second International Conference on Advances in Information Technology (ICAIT), 1, 01/07/24, IEEE, https://scholar.google.com/scholar?oi=bibs&cluster=4168965703837200342&btnI=1&hl= en&authuser=2
- Strategic Omnichannel Personalization and Its Influence on the Plus-Size Women's Fashion Market., Journal of Computational Analysis & Applications, 33, 2024, https://scholar.google.com/scholar?oi=bibs&cluster=14974692273811180271&btnI=1&hl= en&authuser=2
- Dimensionality reduction using UMAP and TSNE technique, 2024 Second International Conference on Advances in Information Technology (ICAIT), 1, 01/05/24, IEEE, https://scholar.google.com/scholar?oi=bibs&cluster=16658502461340221442&btnI=1&hl =en&authuser=2
- Interactive dashboard and 3D visualization using t-SNE dimensionality reduction, Interactive and Dynamic Dashboard: Design Principles, 2024, CRC Press, https://scholar.google.com/scholar?oi=bibs&cluster=1942567892231302166&btnI=1&hl=e n&authuser=2
- From Inspiration to Action: Investigating the Antecedents of Entrepreneurial Intention among Indian Women Entrepreneurs, European Economic Letters, 14, 92, 2024, https://scholar.google.com/scholar?oi=bibs&cluster=4788370823681352969&btnI=1&hl= en&authuser=2
- The Serendipity of Entrepreneurship among University Students: An Empirical Analysis in the Indian Context, European Economic Letters, 14, 110, 2024, https://scholar.google.com/scholar?oi=bibs&cluster=11488966695429729756&btnI=1&hl= en
- Effective cybersecurity risk management practices for small and medium-sized enterprises: A comprehensive review, Multidisciplinary Reviews, 6, 2023, https://scholar.google.com/scholar?oi=bibs&cluster=5669694370954482349&btnI=1&hl= en&authuser=2
- PERCEPTION OF ZOOMERS ON SUSTAINABLE ENTREPRENEURSHIP., Aweshkar Research Journal, 30, 2023, https://scholar.google.com/scholar?oi=bibs&cluster=10971066398840315266&btnI=1&hl =en&authuser=2
- Comprehending entrepreneurship learning through the lens of innovative teaching pedagogy: India vs Germany, Proceedings of the European Conference on E-Learning, ECEL 2021, 98-104, 2021, Academic Conferences and Publishing Limited, https://scholar.google.com/scholar?oi=bibs&cluster=11553212947412030355&btnI=1&hl= en&authuser=2
- SPORTS MANAGEMENT-AN OVERVIEW ON MARKETING AND INNOVATION, Seshadripuram Journal of Social Sciences (SJSS), 2581, 2021, https://scholar.google.com/scholar?oi=bibs&cluster=3169096533086503233&btnI=1&hl= en
- Atmanirbhar Bharat: Economic, legal, and social aspects, International Journal of Management (IJM), 11, 1038-1046, 2020, IAEME, https://scholar.google.com/scholar?oi=bibs&cluster=9558365554354625118&btnI=1&hl=e n&authuser=2
- Digital education in India opportunities and challenges, Seshadripuram Journal of Social Sciences (SJSS), 2581, 82, 2020, https://scholar.google.com/scholar?oi=bibs&cluster=4168965703837200342&btnI=1&hl= en&authuser=2
- Role of International Assignment Exposure to Individual Development, AMBER, 2, 21, 2017, https://scholar.google.com/scholar?oi=bibs&cluster=3164180389522540165&btnI=1&hl=e n&authuser=2
- SUSTAINABLE ENTREPRENEURIAL INTENTION AMONG MANAGEMENT STUDENTS IN BANGALORE: AN EXAMINATION OF THE ANTECEDENTS, Seshadripuram Journal of Social Sciences (SJSS), 2581, 2023, https://scholar.google.com/scholar?oi=bibs&cluster=9397266678365765200&btnI=1&hl= en&authuser=2
BOOKS AUTHORED:
- Foundations of entrepreneurship- principles and practices for new venture, Swastik International Publication, 04/2025, 9789349196339
- Advanced Business Analytics, RUDRA Publications, 01/2025, 9389938856
- Research Methodology and Publication Ethics, RUDRA Publications, 12/2024, 9389938880
- Innovation and Startup Strategies: A Comprehensive Guide to New Venture Creation, Swastik International Publication, 2024, 9788198051233
- Entrepreneurship & Ethics, Alpha International Publication, 2024, 9789357624848
- Compensation and Performance Management, Thakur Publications Pvt. Ltd., 2023, 9789357555562
- Business Ethics, Skyward Publishers, 2022, 9789395085199
RESEARCH CONSULTANCY
- The ICSSR- special call for Vision Viksit Bharat@2047 (VVB@2047) Project-2024-2025, Title: “INVESTMENT CHALLENGES AND OPPORTUNITIES: EMPOWERING RURAL WOMEN ENTREPRENEURS OF KARNATAKA”
- ICSSR Special Call for Short-term Empirical Research 2023-24, Completed- Title: “Empowering Diversity: An Empirical Exploration of Queer Entrepreneurship in India”
- Karnataka State Council for Science and Technology- 49S IVBA 0007- Student Project Programme- ‘IMACHINE LEARNING MODEL FOR FORECASTING FOOD WASTE GENERATION IN MARRIAGES WITH SPECIAL REFERENCE TO BENGALURU’
- Karnataka State Council for Science and Technology -47S_MBA_0036- Student Project Programme - 'CYBERSECURITY POLICY FRAMEWORK FOR SECURING HEALTHCARE DATA', Completed
- Karnataka State Council for Science and Technology - 'Student Project Programme - 46th Series' Title: 'ORGANIC FARM WASTE MANAGEMENT IN ARECA NUT BASED FARMING', Completed
INDUSTRY INTERFACE:
- MDP PROGRAM FOR M/S MAHANADHI COALFIELDS LTD, ORISSA- on the topic “Decision-Making Models for Managers” - December 2025
- AICTE Training and Learning (ATAL) Academy Sponsored Online Advanced Faculty Development Program on “Business Models and Policy Frameworks for Next Gen Communication” –September 2025.
- Glass Academy ELEVATE Training Program-MDP for the Next Generation Family Business Entrepreneurs on the topic “Entrepreneurial Economics”- November 2024.
