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Dr. Anirban Chowdhury

Professor

Alliance School of Design

Prof. Anirban Chowdhury is a design researcher and UX designer. He is the first implementer of NEP and OBE in Design Education, and he is an author of the book titled "A Pocket Guide to HCI and UX Design"; and "Neurodesign and Neuromarketing Startup Guide". Advisor at Centre of Excellence in Neurodesign and Neuromarketing (CoE-NDNM), dronaseeker.co.in He is a trainer of Generative Design & AI, Design Thinking & Innovation and Data Analytics. He is an inventor of Non-parametric Mediation Statistics and Transition State Design Economics. He is a practitioner of Value-Based Design Education. He has served as a Dean of the Graphic Era School of Design, GEHU, Dehradun; and Associate Dean (Acad.) of NMIMS School of Design, Mumbai. He has joined as Faculty and Head of UX & IxD and Asst. Dean R & D to School of Design, University of Petroleum and Energy Studies, Dehradun, from 2017-2022. He worked for MIT Institute of Design, Pune from January 2015 to September 2017 as an Assistant Professor of User Experience Design. He is an alumnus of the University of Calcutta. He was recently awarded the 'Springer Young Researcher Award 2015 (Doctoral)' given by the Indian Society of Ergonomics (ISE) for his research work in cognitive ergonomics and user experience design. He was also awarded the “Young Scientist Award” (2014) by The Physiological Society of India for his Usability Engineering Research. He awarded his PhD degree from the Indian Institute of Technology (IIT) Guwahati. Area of his PhD research was Cognitive Ergonomics and Anthropomorphic Product Experience Design. His areas of research and teaching focuses on Neurodesign and Neuromarketing Techniques, Cognitive Ergonomics, User Experience Design, Data Analytics, Virtual Ergonomics, Applied Ergonomics, Affective Design & Entrepreneurship. He has extensively worked on OHS at Regional Occupational Health Centre (E), Indian Council of Medical Research (ICMR). He is a member of the Design Research Society (DRS), The Design Society (DS), Design Management Institute (DMI), American Psychological Association (APA), USA; Indian Society of Ergonomics (ISE), Association of Designers of India (ADI), Design Management Institute (DMI), UK; Indian Science Congress Association (ISCA), American Physiological Society (APS), USA; the Physiological Society of India (PSI), and the International Association of Engineers (IAENG). He has served as a Reviewer and as an editorial board member of several journals. He has 85+ Publications in National/ International Peer Reviewed Conferences/ Journals.

Research Interests:

Transdisciplinary Design Education; Neurodesign; Communication Design; Biomedical Tools; Design; Neuropolitics; Design Economics; Humanizing Technology; UX Design; Service Experience Design; AI & Generative Design; Immersive Technologies (AR/VR/XR).

Research Publications (SCOPUS Author ID:5548552730)

  • Chowdhury A., Sachdeva P. Product Market Response Evaluation Applying User Data Analytics: A Study on Breast Feeding Equipment (2026). Lecture Notes in Networks and Systems, 1749 LNNS, pp. 203 – 211. DOI: 10.1007/978-3-032-13003-7_20
  • Khuntia D., Chowdhury A., Chakraborty S. User Data Analytics for Prediction of Business Impact Due to Cybercrimes in India: Learnings from Literature and Metadata (2026). Lecture Notes in Networks and Systems, 1744 LNNS, pp. 265 – 275. DOI: 10.1007/978-3-032-12996-3_25
  • Brahma C., Saha B., Chowdhury A. Approach towards service design process for heritage preservation and sustainability of Bodo Dokhona (2026). Journal of Cultural Heritage Management and Sustainable Development, 16 (2), pp. 300 – 321. DOI: 10.1108/JCHMSD-06-2022-0093
  • Mohan M., Mohan L., Sandhya, Agarwal A., Passi V.R., Chowdhury A., Kumar N., Sharma R. Gender Differences in Response to Virtual Reality and Game-Based Learning in Indian Nurses (2025) Lecture Notes in Mechanical Engineering, pp. 279 – 290. DOI: 10.1007/978-981-96-5503-8_23
  • Mohan M., Passi V.R., Mohan L., Praveen S., Agarwal A., Chowdhury A., Kumar N., Sharma R. Empathy development through game-based learning: An investigative study on nursing professionals (2025). Nurse Education Today, 144. DOI: 10.1016/j.nedt.2024.106409
  • Sachdeva P., Chowdhury A. Application of Behavioral Design Strategy for Improvement of Student Enrollments Under Various Programs in Universities (2025) Lecture Notes in Mechanical Engineering, pp. 289 – 298. DOI: 10.1007/978-981-96-5507-6_24
  • Sharma A., Chowdhury A., Saha B., Sharmar H. A Comparative Study of Food Delivery Mobile Applications: Assessing Functionality and User Experience (2025) Lecture Notes in Mechanical Engineering, pp. 419 – 430. DOI: 10.1007/978-981-96-5503-8_34
  • Gawai N., Chowdhury A. Semiotics and Affective Analysis of Movie Posters: A Study on Romantic Movie Posters (2025). Lecture Notes in Mechanical Engineering, pp. 193 – 204. DOI: 10.1007/978-981-96-6511-2_16
  • Sutradhar A., Barman N., Saha B., Chowdhury A. A Design Approach of Toy Design for School Going Children for Cognitive Learning (2025) Lecture Notes in Mechanical Engineering, pp. 347 – 360. DOI: 10.1007/978-981-96-5507-6_29
  • Mohan M., Mohan L., Sandhya, Sharma R., Agarwal A., Chowdhury A., Kumar N. A Framework for Development of a Virtual Reality Environment for Building Empathy in Indian Nursing Professionals (2025). Lecture Notes in Networks and Systems, 1113, pp. 477 – 491. DOI: 10.1007/978-981-97-7190-5_33
  • Karmakar A., Chowdhury A. Unfolding a Hidden Risk of Direct 3D Software Usage for Animation Character Design (2025). Lecture Notes in Mechanical Engineering, pp. 521 – 530. DOI: 10.1007/978-981-97-6732-8_44
  • Srivastav R., Chowdhury A. Presence of Gestalt Traits in a Brand Logo and Its Impact in Evoking the Intended Meaning (2025). Lecture Notes in Mechanical Engineering, pp. 691 – 706. DOI: 10.1007/978-981-97-6732-8_56
  • Ramadas R., Chowdhury A. Cybernetic Golems: Post-covid Conditions Like Functional Neurological Disorder Enable Remote Mass Hypnosis via Hacked Mobiles (2025). Lecture Notes in Mechanical Engineering, pp. 405 – 418. DOI: 10.1007/978-981-96-5487-1_33
  • Brahma C., Chowdhury A., Chatterjee A., Saha B. A Systematic Cost Viability for Entrepreneurial Start-Up with Reference to Bodo Eri Dokhona (2025). Lecture Notes in Mechanical Engineering, 5, pp. 357 – 369. DOI: 10.1007/978-981-97-6176-0_30
  • Brahma C., Saha B., Chowdhury A. Implementation of design approach in traditional attire Bodo Dokhona for the sustainability of apparel culture (2025). Research Journal of Textile and Apparel, 29 (3), pp. 550 – 564. DOI: 10.1108/RJTA-09-2023-0104
  • Swaroop S., Chowdhury A. Creating a Compatible Design Solution Through Sari Drapes for Visually Challenged Women of India (2025). Lecture Notes in Mechanical Engineering, pp. 531 – 544. DOI: 10.1007/978-981-97-6732-8_45
  • Jagtap R., Chowdhury A. The Study of How Well-Designed Reusable Packaging Affects Customers’ Adoption of Sustainable Lifestyles (2025). Lecture Notes in Mechanical Engineering, pp. 321 – 332. DOI: 10.1007/978-981-96-7316-2_26
  • Desai M., Chowdhury A. Eye-Tracking Analysis of Proposed Signage Design to Prevent Accidents Caused by the Abrupt Appearance of Dividers on Indian Roads (2024) Designs, 8 (1). DOI: 10.3390/designs8010018
  • Mathur V., Chowdhury A. Effect of Learning Environment to Create Empathy and Learning Outcomes Among Design Students (2023). Lecture Notes in Mechanical Engineering, pp. 577 – 586. DOI: 10.1007/978-981-19-4606-6_53
  • Sanjog J., Karmakar S., Patel T., Chowdhury A. Towards virtual ergonomics: Aviation and aerospace (2015). Aircraft Engineering and Aerospace Technology, 87 (3), pp. 266 – 273. DOI: 10.1108/AEAT-05-2013-0094
  • Mishra B., Chowdhury A. Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster (2023). Springer Series in Design and Innovation, 32, pp. 175 – 183. DOI: 10.1007/978-3-031-35385-7_10
  • Banerjee S., Chowdhury A., Yein N. User Experience Evaluation of a Virtual Reality Tool Used for 3D Modelling in Industrial Design Education: A Study in the Indian Context (2023). Designs, 7 (5). DOI: 10.3390/designs7050105
  • Bhattacharjee S., Chowdhury A. Enhancing the Existing Plant Buying Experience Using a Persuasive Design Strategy (2023). Lecture Notes in Mechanical Engineering, pp. 297 – 308, DOI: 10.1007/978-981-99-1665-8_26
  • Chowdhury A., Varala V. Analysing Semiotics and Affective Values of Posters (2023). Smart Innovation, Systems and Technologies, 346, pp. 215 – 226. DOI: 10.1007/978-981-99-0428-0_19
  • Chowdhury A. Strategizing Total User Experience Design for Better Business Outcome (2023). Lecture Notes in Mechanical Engineering, pp. 587 – 594. DOI: 10.1007/978-981-19-4606-6_54
  • Sehgal V., Ghai L., Chowdhury A. A Data Analytics-Based Study on Campaigns and Hashtags Movements Related to the Production of Fashion Goods (2023). Smart Innovation, Systems and Technologies, 333, pp. 77 – 88. DOI: 10.1007/978-981-19-8094-7_6
  • Chowdhury A., Rohankar S. Effects of Animation Types on Visual Search Behavior: A Study on Mobile Icon Search (2023). Springer Series in Design and Innovation, 32, pp. 253 – 266. DOI: 10.1007/978-3-031-35385-7_15
  • Hemani S., Das A.K., Chowdhury A. Influence of urban forms on social sustainability: A case of Guwahati, Assam (2017) Urban Design International, 22 (2), pp. 168 – 194. DOI: 10.1057/s41289-016-0012-x
  • Chakraborty P., Chowdhury A. Status of Political Cartoons in Indian Society: A Human Commination Perspective (2022) Lecture Notes in Networks and Systems, 391, pp. 447 – 459. DOI: 10.1007/978-3-030-94277-9_39
  • Banerjee S., Yein N., Chowdhury A. Application of AR for 3D Product Visualisation and Enhancement of Learning Engagement of Industrial Design Learners (2025). Lecture Notes in Mechanical Engineering, pp. 51 – 61. DOI: 10.1007/978-981-96-5507-6_5
  • Banerjee S., Srivastava A., Chowdhury A. Application of Immersive Media to Develop Model Making Skills of Industrial Design Learners (2022). Lecture Notes in Networks and Systems, 391, pp. 739 – 750. DOI: 10.1007/978-3-030-94277-9_63
  • Goswami T., Chowdhury A., Karmakar S. Framework of a KE application software development for emotive design: A computational cognitive science perspective (2017) Smart Innovation, Systems and Technologies, 65, pp. 469 – 478. DOI: 10.1007/978-981-10-3518-0_41
  • Chowdhury A., Chakraborty P. Memes that Evoke Emotions: A Neurodesign Strategy for Brand Communication and Experience (2021) Smart Innovation, Systems and Technologies, 221, pp. 147 – 156. DOI: 10.1007/978-981-16-0041-8_13
  • Loha P., Chowdhury A. LinkedIn Students: An Extension of LinkedIn Designed for College Students to Enhance Their Job-Hunting Experience (2021) Smart Innovation, Systems and Technologies, 221, pp. 423 – 435. DOI: 10.1007/978-981-16-0041-8_36
  • Choudhury S., Chowdhury A. Learning Indian Classical Dance Forms with the Help of Augmented Reality (AR) Application (2022). Lecture Notes in Networks and Systems, 391, pp. 593 – 604. DOI: 10.1007/978-3-030-94277-9_51
  • Chowdhury A. Design and Evaluation of User Interface of a Mobile Application for Aiding Entrepreneurship (2020). Lecture Notes in Mechanical Engineering, pp. 71 – 79. DOI: 10.1007/978-981-15-2696-1_7
  • Sharma Y., Chowdhury A. Evaluation and Redesign of SAP Portal for University Students (2021). Smart Innovation, Systems and Technologies, 221, pp. 413 – 422. DOI: 10.1007/978-981-16-0041-8_35
  • Chowdhury A., Kanetkar M. Determination of most preferred mobile phone size based on hand anthropometry and mobile handiness (2017). Smart Innovation, Systems and Technologies, 65, pp. 195 – 204. DOI: 10.1007/978-981-10-3518-0_17
  • Chowdhury A., Karmakar S., Reddy S.M., Ghosh S., Chakrabarti D. Usability is more valuable predictor than product personality for product choice in human-product physical interaction (2014). International Journal of Industrial Ergonomics, 44 (5), pp. 697 – 705. DOI: 10.1016/j.ergon.2014.07.008
  • Koli A., Chowdhury A., Dhar D. Requirement of new media features for enhancing online shopping experience of smartphone users (2016). Advances in Intelligent Systems and Computing, 385, pp. 423 – 435. DOI: 10.1007/978-3-319-23258-4_37
  • Sanjog J., Patel T., Chowdhury A., Karmakar S. Musculoskeletal ailments in Indian injection-molded plastic furniture manufacturing shopfloor: Mediating role of work shift duration (2015). International Journal of Industrial Ergonomics, 48, pp. 89 – 98. DOI: 10.1016/j.ergon.2015.04.004
  • Nishad A.K., Chowdhury A. Designing Interface for an Online Bike Rental Service for Personified Tourism (2021). Lecture Notes in Mechanical Engineering, pp. 315 – 325 DOI: 10.1007/978-981-15-9853-1_26
  • Chowdhury A., Karkun P. Strategies of Affective Instructional Design for Elderly
  • (2021). Lecture Notes in Mechanical Engineering, pp. 3 – 10. DOI: 10.1007/978-981-15-9853-1_1
  • Mohan M., Chowdhury A., Sharma S.K. Development of an Effective Scale for Measuring Empathy of Indian Nurses (2022). Lecture Notes in Networks and Systems, 391, pp. 383 – 393. DOI: 10.1007/978-3-030-94277-9_33
  • Chowdhury A., Sanjog J., Reddy S.M., Karmakar S. Nanomaterials in the field of design ergonomics: present status (2012). Ergonomics, 55 (12), pp. 1453 – 1462. DOI: 10.1080/00140139.2012.720287
  • Majumder D., Chowdhury A. A Strategy for Ergonomic Design of Amphibian Vehicle (2020). Lecture Notes in Mechanical Engineering, pp. 3 – 13. DOI: 10.1007/978-981-15-2696-1_1
  • Joshi J., Chowdhury A. Creating Products from Textile Waste Generated During Fabric Cutting Stage in the Garment Production Process (2021). Lecture Notes in Mechanical Engineering, pp. 79 – 91. DOI: 10.1007/978-981-15-9853-1_8
  • Reddy S.M., Chowdhury A., Charkrabarti D., Karmakar S. Role of colour and form in product choice and variation of preferences across product categories: A review (2015). Smart Innovation, Systems and Technologies, 35, pp. 631 – 640. DOI: 10.1007/978-81-322-2229-3_54
  • Chattopadhyay B.P., Mukherjee A.K., Gangopadhyay P.K., Hossain M., Manna S., Roy S.K., Chowdhury A., Kundu A., Alam J. Evaluation of respiratory function status among the biddi binders in West Bengal (2015) Indian Journal of Environmental Protection, 35 (1), pp. 31 – 46.
  • Majumder D., Chowdhury A. Design and Evaluation of Speed Forms for Design of an Amphibious Vehicle (2021). Lecture Notes in Mechanical Engineering, pp. 21 – 31. DOI: 10.1007/978-981-15-9853-1_3
  • Kumar P., Chakrabarti D., Patel T., Chowdhuri A. Work-related pains among the workers associated with pineapple peeling in small fruit processing units of Northeast India (2016) International Journal of Industrial Ergonomics, 53, pp. 124 – 129. DOI: 10.1016/j.ergon.2015.11.006
  • Ramadas R., Chowdhury A. Hypnotic computer interface (hypCI) using GEORGIE: An approach to design discrete voice user interfaces (2020). Journal of Intelligent and Fuzzy Systems, 38 (5), pp. 6507 – 6516. DOI: 10.3233/JIFS-179731
  • Chowdhury A., Ramadas R. Cybernetic Hive Minds: A Review (2022). AI (Switzerland), 3 (2), pp. 465 – 492. DOI: 10.3390/ai3020027
  • Chowdhury A. Design and development of a stencil for mobile user interface (UI) design (2019). Smart Innovation, Systems and Technologies, 135, pp. 629 – 639. DOI: 10.1007/978-981-13-5977-4_53
  • Adak M.K., Mukherjee A., Chowdhury A., Khatun J., Dhak P., Dhak D. Effect of Cu2+ substitution on the relaxor behavior of BaBi2Nb2O9 ferroelectric nanoceramics prepared by chemical route (2019). Materials Research Express, 6 (2). DOI: 10.1088/2053-1591/aae99a
  • Thulkar A., Chowdhury A. Design of Safety Helmet for Construction Workers and Evaluation Using Digital Human Model (2022). Lecture Notes in Networks and Systems, 391, pp. 1719 – 1728. DOI: 10.1007/978-3-030-94277-9_146
  • Chowdhury A., Reddy S.M., Chakrabarti D., Karmakar S. Cognitive theories of product emotion and their applications in emotional product design (2015). Smart Innovation, Systems and Technologies, 34, pp. 329 – 340. DOI: 10.1007/978-81-322-2232-3_29
  • Banerjee S., Chowdhury A., Srivastava A. Creating Awareness About Health and Hygiene During Menstrual Cycle Among Indian Adolescent Girls Using Virtual Reality (2021). Lecture Notes in Mechanical Engineering, pp. 327 – 339. DOI: 10.1007/978-981-15-9853-1_27
  • Jindal A., Chowdhury A. Designing a Donation Portal to Help Underprivileged Indians (2021). Smart Innovation, Systems and Technologies, 221, pp. 399 – 411. DOI: 10.1007/978-981-16-0041-8_34
  • Mishra W., Chowdhury A., Dhar D. Optimizing operation research strategy for design intervention: A framework for goms selection rule (2017). Smart Innovation, Systems and Technologies, 65, pp. 61 – 70. DOI: 10.1007/978-981-10-3518-0_6
  • Chowdhury A., Karmakar S., Reddy S.M., Ghosh S., Chakrabarti D. Product personality rating style for satisfaction of tactile need of online buyers - A human factors issue in the context of e-retailers' web-design (2013). International Conference on Human Computer Interactions, ICHCI 2013. DOI: 10.1109/ICHCI-IEEE.2013.6887784
  • Chattopadhyay B.P., Gangopadhyay P.K., Das A., Alam S., Hossain M., Chowdhury A., Kundu A. Respiratory response to tobacco dust exposure among biddi binders: A follow up and bronchodilator study (2014). Indian Journal of Occupational and Environmental Medicine, 18 (2), pp. 57 – 63. DOI: 10.4103/0019-5278.146891
  • Mathur V., Chowdhury A. Empathy, Vulnerability and Learning Theories in Higher Education (2022). Lecture Notes in Networks and Systems, 391, pp. 511 – 522. DOI: 10.1007/978-3-030-94277-9_44

See More: https://scholar.google.com/citations?user=DiEAw7cAAAAJ&hl=en

Awards and Achievements

  • Winner of Two Springer DISTINGUISHED PAPER AWARD at IPDIMS-24 during 12-13 February 2021, by NIT Rourkela.
  • Winner of Best Researcher Award, Alliance University-2025.
  • Winner of Best Professor of the Year -2023, Education Excellence Award, Kites Craft.
  • Winner of Springer DISTINGUISHED PAPER AWARD at ICoRD-23, IISc. Bangalore, India.
  • Winner of DISTINGUISHED PAPER AWARD at HWWE-2021, 1-3 Dec, organized by IIT Guwahati.
  • Won the BEST PAPER AWARD at IPDIMS-20 during 12-13 February 2021, by NIT Rourkela.
  • BEST PAPER AWARD at Second Doctoral Colloquium-2019 organized by UPES, Dehradun.
  • Awarded with UPES BEST RESEARCHER AWARD (2019) from UPES School of Design
  • Won the BEST PAPER AWARD at ICIPDIMS during 17-18 May 2019, by NIT Rourkela
  • Awarded with the UPES BEST RESEARCHER AWARD (2018), an Award for Research Excellence, given by UPES-Dehradun
  • Awarded with the 'SPRINGER YOUNG RESEARCHER AWARD (Doctoral)-2015', by Indian Society of Ergonomics (ISE) in association with Springer Nature.
  • Awarded with the YOUNG SCIENTIST AWARD (Prof. Sacchidananda Banerjee Memorial Research Prize, 2014), generally given for significant research contribution in the field of Usability Engineering by The Physiological Society of India.
  • My students Vinayak Bhandare & Pushkar Dhande, the PG UX Design students, MIT Institute of Design, grabbed Bronze Award (YUJ Design Uxplorer-2017), under My guidance.
  • DBT Senior Research Fellowship- June 2013 to June 2014
  • DBT Junior Research Fellowship- June 2011 to June 2013
  • DST (WB) Junior Research Fellowship- Oct 2010 - June 2011

Memberships

  • Design Research Council of India (DRCI Research Community), India.
  • Design Research Society (DRS), UK
  • The Design Society (DS), UK
  • Neuromarketing Science & Business Association (NMSBA), Netherlands
  • Design Management Institute (DMI), USA
  • American Psychological Association (APA), USA
  • Indian Society of Ergonomics (ISE), India
  • International Ergonomics Association (IEA), Switzerland
  • Association of Designers of India (ADI), India
  • Design Management Institute (DMI), UK
  • Indian Science Congress Association (ISCA)
  • American Physiological Society (APS), USA
  • the Physiological Society of India (PSI), India
  • International Association of Engineers (IAENG), Hong Kong

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