Virtual Conference

June 10 & 11, 2021


Theme: "Global Crises: Business Disruptions and Responses"




Years of Alliance University

Crises, such as COVID-19, often disrupt, and most creatively so, the business paradigm and finally lead to a dynamic macro transformation. Such crises may be financial in magnitude, socio-political in ramifications, or even environmental in nature. Such crises result in complex transitions that force businesses to ensure a sustainable position and adapt to the changes. From the perspectives of research, such crises and their impact on business, organization, and market are crucial sites for examination.

The United Nations has currently listed 22 major global issues and 17 SDGs (Sustainable Development Goals) as a 2030 agenda for member countries to usher into a world of peace and prosperity. Such Global issues are the ones for which businesses, organizations, and markets must brace and accordingly prepare.

ASCON 2021 intends to probe how the business/markets/organizations responds to such crises.

ASCON 2021 is a unique student-driven platform designed by Alliance University, Bangalore, India, for students and research scholars from across the globe to showcase their research skills and get trained through workshops by internationally acclaimed experts. The conference pledges to inspire the harbingers of a better world by honing their research potentials.


June 10 & 11, 2021

Day 1 The first day of the conference is dedicated to the exhaustive Research Talks by academicians of international repute intended to build the research acumen of budding scholars. The workshop will also consist of panel discussion(s) by members from academia and industry about the recent trends in research and its acceptability in the industry and/or academia
Day 2 Paper/Poster/Video Presentation (this includes exhaustive & intensive feedback by the session chairs)

View  Schedule


(Paper with high potential beyond the suggested theme may also be considered for presentation. The below mentioned sub-themes are indicative only.)



  • Call for Papers

  • Interested participants are requested to mail an extended abstract (500-700 words) in Word document format to, latest by June 5, 2021. (People intending to submit Video and Poster presentation may submit an abstract of 200 words.)
  • The abstract should include: a title, keywords, the name(s) of the author(s), affiliation(s) and full mailing address(es), including e-mail id(s), contact numbers(s), and fax (if available).
  • Scholars are requested to follow APA style, Times New Roman 12, Double spacing. (Format Example)
  • Decision on acceptance or otherwise (referee report) will be communicated by June 7, 2021
  • The best 3 papers will be awarded.
  • Key Dates

  • Last date for abstract submission: June 5, 2021
  • Communication of accepted abstracts: June 7, 2021
  • Last date to register: June 8, 2021



Registration Fee

Scholars / Students INR 500.00

Bank Details

Payment to be made via demand draft or wire transfer, drawn in favour of:
Bank Name: Punjab National Bank
Branch: HSR Layout
Name: Alliance University
Account Number: 1202005900000014
IFSC: PUNB0477400
Account Type: Current Account





Chief Patron Mr. Abhay Chebbi
Pro Chancellor, Alliance University
Patron Dr. Anubha Singh
Vice-Chancellor, Alliance University
Co-Patron Dr. Ray Titus
Pro Vice-Chancellor (Academics and Research), Alliance University
Chairperson Dr. Arindam Das
Associate Professor
Co-Chairperson Prof. Mihir Dash
Associate Professor & Area Chair, General Management



Alliance University is a renowned university of higher learning located on an extensive state-of-the-art campus in Bengaluru offering a variety of degree courses. The University has baccalaureate concentrations, postgraduate offerings, doctoral degree programs and several professional certificate programs

The ambience and serenity of a world-class infrastructure housed in a 'green' campus; faculty who have proven themselves in their respective fields by providing an excellent blend of rigor and relevance in their teaching; staff who are ever ready to reach out; robust industry interactions; research aimed at solving problems of the real world; a plethora of international collaborative arrangements; outreach activities that touch the lives of a wide cross section of society; and an exemplary track record in career counseling and placement facilitation—all combine to provide a rare synergy that transcends artificial barriers and enables students to follow their hearts with passion and confidence.


Alliance School of Business, Alliance University, has carved a niche for itself for having been ranked consistently among the top B-schools of the country. It has an excellent array of international collaborative arrangements with reputed B-schools that enable student and faculty exchanges, paving the way for a unique multicultural and transnational experience. It is the first Indian B-school to be accredited by the International Assembly for Collegiate Business Education (IACBE), USA.

About Us


Ms. Aruza Awasthi
+91 98826 60659
MBA, Semester I
Mr. Anil Raykwade
+91 86051 61311
MBA, Semester I
Ms. Sanjana
+91 90358 53166
MBA, Semester I
Mr. Prince Kumar
+91 89696 08667
MBA, Semester I
Alliance University
Central Campus: Chikkahagade Cross, Chandapura - Anekal Main Road,
Anekal, Bengaluru - 562106, Karnataka, India
City Campus: 2nd Cross, 36th Main, Dollars Scheme, BTM 1st Stage,
Bengaluru - 560068, Karnataka, India
Phone: +91 80 4619 9000 / 9100 / +91 80 4129 9200